Circana

Need a reliable way to scenario plan for varying tariffs? Tackle the evolving landscape with objective demand forecasts backed by granular data and advanced modeling. 📊 Factor the general impact of tariffs into your forecasts with customizable variables 🌎 Run price increase scenarios that can be blended based on weekly production volumes by country of origin ⚙️ Stay agile and adapt to new developments Use our Demand Forecasting solution – in an automated, self-serve platform – to surface the insights and answers you need. Connect with us to prepare for every possibility. https://hubs.ly/Q039cGh20 #Tariffs #DemandForecasting

Still spelling success! 🔤🌟 Scrabble continues to prove it's more than just a rainy day classic - it holds the top spot as the #1 global toy property in the family dice/word games category. Decades later, it's still a fan favorite for game night, bringing together players of all ages. #NationalScrabbleDay #ToyIndustry #ConsumerTrends #ToyInsights

Nothing like connecting with good friends and amazing people at the Circana Growth Summit last week. Ian Hamilton, Lora Morsovillo, Joe Derochowski, and. Carrie O'Connor are the real deal! So proud of the work they do in supporting the Gen Merch business! Good people, great company!

Let's talk about some paw-sitive growth! 🐾🐶🐱 In 2024, total pet care grew 3% in dollars and 2% in units, with fastest growth from the health & wellness aisle. From supplements to specialty food, consumers are prioritizing the well-being of their pets just as much as their own. #NationalPetDay #PetCare #ConsumerTrends

Circana, thank you for partnering with me and Gotham Artists for your 2025 Growth Summit! It was an honor to share"Demystifying the Complexities for Tomorrow" with your brilliant community! Hopefully, everyone left choosing joy. Maybe someone even bought Mike a Big Wheel! #speaker #eventprofs #Futurist #speakingcareer #keynotespeaker #speaker #publicspeaker #author #keynote #publicspeaking #inspiration #professionalspeaker #conferencespeaker #speakerlife 

Forever fan girl moment for my incredible mentor, Misty Muscatel Davis. Misty came into my life as a randomly assigned mentor during my early days at Google—and since then, she’s made an incredible impact on me both professionally and personally. This week, Jason R. Klein and I had the honor of joining her at the Circana Growth Summit in Orlando, and honestly, it’s hard to put into words just how impressive the entire experience was. From the thought-provoking content and stunning innovation showcases to the impeccable details (including Misty’s signature Circana purple 💜 accessories!)—it was all brilliant. While catching up at the summit, Misty asked how Jason and I were able to start SeeMe Index—how we pulled off this “big thing.” And the truth is, it made me emotional. Because the answer is simple: it’s because of people like YOU. Circana has been a partner to SeeMe Index since day one. Connecting Circana’s powerful data with our inclusivity measurement has led to first-of-their-kind insights—proof points that have not only fueled our growth but are also pushing the industry forward toward a more inclusive future. Thank you, Misty. And thank you to our friends at Circana—Larissa Jensen, Dave Slowik, and Yeimy Garcia Smith—for your partnership, your belief in us, and your shared vision. I’m so excited to see where the SeeMe Index x Circana journey goes next!

Fur real, is there anything better than a meeting full of pets? 💻🐶🐱🐢🦆 In honor of #NationalPetDay, we're celebrating our cutest (and often loudest) co-workers who always show up - whether it's curling up next to us during calls, making surprise cameos, or being there for a midday mental break.

We're still feeling the momentum from an incredible Circana Growth Summit this week! It was energizing to connect with teammates, partners, and industry leaders to dive into the trends shaping the future of consumer behavior. Here’s a roundup of the thought leadership we debuted during the Summit, plus two major media wins that capped off a standout week 👇 ⭐ #CircanaGrowthSummit2025 Spotlights 🛍️ Behavior Shifts: New Circana research shows it’s not just tariffs disrupting shopping patterns—factors like extreme weather, rising debt, and economic strain are already pushing consumers to re-evaluate where, how, and what they buy. See the bigger picture: https://bit.ly/42ntMUJ 💪 Wellness Everywhere: Wellness has expanded far beyond fitness and diet—it now touches nearly every industry. Consumers focused on mental, physical, and emotional well-being account for more than $1.1 trillion in annual spending. Tap into the wellness wave: https://bit.ly/3G1WwuB 🛒 Shop Smarter: The average household now shops at 39 different retailers per year, a clear signal that consumers are fluid across formats—prioritizing convenience, value, and seamless experiences over loyalty. Follow the shopper journey: https://bit.ly/3RPNFP7 🤖 AI Advantage: Liquid Mix™ is here! It’s our new AI-powered, self-service marketing mix platform designed to democratize access to fast, flexible, and reliable campaign insights. Power up your planning: https://bit.ly/44h78zL 🏆 Growth Leaders: The 2024 U.S. CPG Growth Leaders report celebrates the brands that found success by staying in sync with evolving consumer values—like affordability, innovation, and authenticity. Meet the standouts: https://bit.ly/4ibteH8 🍽️ Meal Moves: Our latest research reveals big shifts in how and when people eat. Early breakfasts, functional snacking, and faster, portable lunches are changing the rhythm of mealtime across the country. Dig into the data: https://bit.ly/44klLlT ⭐ This Week’s Big Wins 📊 Tariff Strategy: Forbes featured insights from Circana CEO Stuart Aitken on how retailers can stay resilient amid global trade shifts. Our take? Data agility and real-time shopper insight will be the ultimate advantage. Turn insight into action: https://bit.ly/4j2IeIT 🥫 Grocery Pressure: CNN spoke with Sally Lyons Wyatt on how new tariffs could impact grocery prices and shopper behavior. With food inflation still looming, it’s a key moment to watch. Brace for shelf shifts: https://cnn.it/4csrgkr More insight, more innovation—same commitment to growth. Stay tuned for more next Friday!

With recent buzz around the next-generation Nintendo Switch, we’re taking a moment to appreciate just how impactful the original console has been in the U.S. market: 📦 300M+ units of physical software sold in the U.S. to date 🎮 The Pro Controller is the best-selling Switch accessory 🏁 Mario Kart 8, Super Smash Bros. Ultimate, Super Mario Odyssey, and Animal Crossing: New Horizons top the list of best-selling Switch games #GamingIndustry #VideoGames #NintendoSwitch #GamingTrends

Spring showers = prime reading hours. 🌧️📖    🔍 Find the answer in our Top 10 best-selling book rankings, updated monthly: https://bit.ly/4jqV57g   #BookMarket #BookTrends #ConsumerInsights