Beyond The Logo’s cover photo
Beyond The Logo

Beyond The Logo

Marketing Services

Brand Marketing Agency Transforming Nonprofits into Trusted Community Partners in Historically Underserved Neighborhoods

About us

Nonprofits and mission-driven organizations often struggle to create a brand presence that truly resonates with their communities. Beyond visuals, they need strategies that foster trust, deepen engagement, and drive sustainable impact. At Beyond the Logo, we understand these challenges and focus on building meaningful connections that support your mission and amplify your work within the communities you serve. For privately-funded organizations facing the need for stronger community involvement, we provide specialized community engagement and facilitation services. We ensure that key stakeholders—community leaders, decision-makers, and residents—are involved in authentic dialogue and collaboration, creating partnerships that lead to lasting community transformation. For nonprofit founders and leaders seeking to elevate their impact, we offer comprehensive social media management, brand strategy, and digital engagement services tailored to support your goals. Through consistent, values-aligned communication and powerful storytelling, we empower you to expand your reach and connect deeply with your audience. At Beyond the Logo, we work alongside purpose-driven organizations to ensure it’s not just about what you do—but how your audience feels and connects with your mission, fostering relationships that create real change.

Website
www.wannagobeyond.com
Industry
Marketing Services
Company size
2-10 employees
Headquarters
Washington, DC
Type
Privately Held
Founded
2020
Specialties
organicmarketing, organicgrowth, strategicmarketing, social media, social media marketing, marketing consultant, community engagement, storytelling, professional development, board facilitation, nonprofit marketing, nonprofiteventmanagement, eventmanagement, eventplanning, nonprofitfundraisingevents, communityboardmanagement, boardmanagement, facilitation, marketingtraining, and executivebranding

Locations

Employees at Beyond The Logo

Updates

  • Nonprofit doesn't mean not accountable. The most well-funded nonprofits consistently demonstrate to their funders: here is where your money is going. If you want to work with an organization that: 📍 Triples your communications capacity, thereby unloading overburdened staff 📍Prepares you for a more competitive grant landscape by proactively telling your story 📍Helps you compete and leverage data to make your organization bigger and more impactful than it was last year You're almost at the right place, but it's time to go beyond. Head to our website, share your goals with us, and let's work to help you thrive and rise above this year's challenges. https://lnkd.in/dfGHJMcb #Accountability #NonprofitManagement #NonprofitLeadership #Fundraising

  • If you aren't seeing results from your social media, it's not what you think. It's not how often you post, or what time you post, or how many hashtags you use. The truth is that by understanding your donors and funders, you can use that data to develop content with emotional range. Too many organizations are leaning on just being informative, when it's usually a FEELING that spurs us into action. If you are feeling the pressure, they are too. Now is the time to combine humanity with strategy to truly meet people where they are through your content. Do you agree? #NonprofitMarketing #ContentMarketing #SocialMediaStrategy

  • 📣 Platform updates can directly impact how your audience sees—and engages with—your mission. Here are a few recent changes on Instagram & LinkedIn that every nonprofit communicator should know (and yes, they’re already affecting visibility 👀): ⚙️ From how videos are measured, to how your posts show up on the grid, to new ways to measure comment impact—it’s time to adjust your content strategy accordingly. ✨ Want timely updates like these delivered to your inbox with tips tailored to your team? 📥 Join our email list and be the first to receive smart, nonprofit-focused insights each month. www.wannagobeyond.com #NonprofitMarketing #LinkedInStrategy #NonprofitLeadership

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  • 💡As we look ahead to 2025, many nonprofit leaders are rethinking how to protect and grow their funding. Whether it's preparing for shifting grant landscapes or engaging donors more deeply, one thing is clear: strategy matters. 👇Which area would most strengthen your funding approach in the year ahead? (Cast your vote and feel free to share why in the comments!) #NonprofitLeadership #FundingStrategy #GrantReadiness #DigitalStorytelling #BrandMessaging #SocialImpact #BeyondTheLogo #NonprofitMarketing

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  • With years of experience supporting leaders, we know that data is always available, but simply having data isn’t enough. While marketers are pumping out more campaigns, 87% report experiencing issues with campaign performance in the past 12 months, according to recent Gartner data. A little under half (45%) report potentially needing to terminate a campaign early due to poor performance. We have to analyze and take action based on what the data tells us. As an agency, we prioritize quality over quantity, ramping up quantity only when we have the data to demonstrate what does and doesn't work. That's why we go beyond providing regular reports to identify the questions that the data creates and answer them. Those insights determine how we adjust the scope of work, giving you added flexibility and maximum impact. Being on the feed isn't enough, each piece of content needs to be carefully curated to reach your target audience and have a quantifiable impact. Do you need a new approach? Contact us today for support: https://ow.ly/v6I350VpfEX Source: Marketing Dive #CampaignPerformance #DigitalMarketing #MarketingAgency

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  • In a time when nonprofit resources are stretched thin, adding a new social media account might not be the best move. Read our new piece today to learn more about how you and your team can review new social media accounts and make a strategic decision on using new marketing channels to amplify your mission. Click here for marketing insights for your nonprofit: https://lnkd.in/eUPCf9sk Be sure to join our email list to be the first to learn about our new insights. #NonprofitMarketing #SocialMediaStrategy #MarketingInsights #NonprofitCommunity

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  • 📢 Investing in a Brand Marketing Agency = More Time, More Impact, More Results 🚀 Nonprofit leaders, we know you’re stretched thin—balancing fundraising, programming, and community engagement, all while trying to maintain a strong online presence. But here’s the truth: doing it all in-house costs you more than you think. 💰 The Cost Factor: Hiring and training an in-house team for social media, content creation, and branding can cost 2- 3x more than working with an experienced agency. Beyond the Logo provides expert guidance at a fraction of the cost of hiring multiple specialists. ⏳ The Time Factor: Managing social media and branding effectively takes 10+ hours a week—time that could be spent on strategy, fundraising, or building relationships. Our streamlined approach saves you time while maximizing your impact with data-driven insights and proven strategies. 📊 The ROI: Nonprofits that invest in professional branding and marketing see increased engagement, stronger donor relationships, and long-term sustainability. We help you turn engagement into action, making every effort count. Let’s talk about how we can save you time, money, and stress—while growing your impact. Book a free consultation today. 📅 https://ow.ly/V6kj50VgMzv #NonprofitMarketing #BrandStrategy #MissionDriven #MarketingROI #BeyondTheLogo

  • This is the best time to create deep, lasting connections with your supporters. As an agency, we focus on helping you to be timely in your communications with your stakeholders and clients. The benefit of working with a boutique agency is that we have nimble processes. If we need to adjust the way we work to better position you, we can. With a background in manufacturing and operations management, I keep our agency processes as simple and efficient as possible to support our clients in pushing the latest information. In the past few weeks, we've adjusted, allowing our clients more flexibility in sharing breaking news that can support their target audience. That's how we help you go beyond mere engagement to build vibrant communities that rally around your mission. Are you looking for a new marketing agency to help you navigate with resilience? Fill out our form here so we can get started: https://lnkd.in/dfGHJMcb #MarketingAgency #StakeholderEngagement #CommunityBuilding #MarketingStrategy

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  • Having a strategic social media presence when everyone else is pulling back means your organization's voice and message get amplified in a new way. Our reporting structure clearly defines ROI from digital marketing in a way that your grant staff is able to leverage it to demonstrate your impact. No weird numbers you don't understand. No numbers without action. Explanations for every dip and jump you see on your reports. Simply put: Beyond the Logo is your best option for a culturally competent brand marketing agency for a data-informed approach that supports your funding strategies. Curious and want to go beyond? Contact us today for a complimentary consultation: https://ow.ly/68qk50VgNfU #NonprofitMarketing #ImpactReporting #MarketingROI #SocialMediaMarketing

  • With funding concerns rising, data is a key part of your nonprofit's resilience right now. One of the common questions is: Which data matters the most? Right now, you need to demonstrate your impact to funders and donors. When it comes to social media, you can use reach, followers, follower growth, post saves, and engagement rate to demonstrate how your organization reaches new people and provides essential information. Your consistent social media growth shows continued interest and helps you maximize every single digital touchpoint. #SocialImpact #FundraisingStrategies #NonprofitResilience #DataForGood

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