Vivun

🚨 AI Research Alert: Vivun is featured in Winning by Design’s 2025 “AI Across the Bowtie” report 🚨 highlighting "leading solutions that transform go-to-market performance" across the customer journey 🔥 We're honored to see Vivun included in this research, and gratified to see a spotlight on solutions that directly address mid-funnel friction—a stage too often overlooked, yet critical to unlocking deal velocity and buyer trust. 🤖 In the race to deploy AI across the revenue org, most innovation is clustered around top-of-funnel prospecting and bottom-of-funnel forecasting. 🤖 But the middle of the funnel comprises >60% of the sales cycle and, thus, is where deals are won or lost. The full reports will be available at Winning by Design's Impact Summit on May 14 in San Francisco. We hope to see you there! https://lnkd.in/gnMr8UGA #AI #B2BSales #RevenueGrowth #AISalesEngineer

The CRO role is no longer just about sales. On this episode of V5, Kelly Lewis, Co-Founder of The Revenue Insiders, shares what skills modern sales leaders need to be successful. Organizations will need leaders who can handle revenue strategy, operations, and sales all in one. VPs of RevOps are stepping into CRO roles, bringing a new skill set to the table. It’s a game-changer for how revenue leadership works...and for how the next generation of sales talent will emerge. Is your organization ready for the sales team of the future? Watch the full episode of #TheUnexpectedLever hosted by Jarod Greene: https://lnkd.in/eBSNsJAa

It's officially UNXPCTD month, and we're thrilled to unveil an incredible speaker lineup! Jacco van der Kooij, Founder of Winning by Design, joins Matthew D. to discuss building an enterprise-grade, AI-led sales strategy. Gary Newe and David Greene will share how their teams are removing bottlenecks to accelerate technical sales motions. And our amazing Vivun leaders will showcase innovation in action - how Agenetic AI is bringing more power to sales: Jarod Greene Clay Killgore Chris Bruner 🗓️ April 25 🕘 9-10am PT 💰 Free live + on-demand access 🎟️ https://lnkd.in/eTmKUVw2 No fuss, no fluff - all insights. #UNXPCTD #MorePowertoSales

Software is now a commodity; brand is how you compete. Is software still a differentiator in today’s market? Or are companies ignoring the real advantage? In the latest episode of V5, Margaret Kelsey, CMO of Kodaris – The Supply Chain Platform, shares why software is becoming a commodity faster than expected—and why most companies aren’t adapting fast enough. With AI accelerating competition, companies need to rethink where they invest. Instead of relying on outdated go-to-market tactics, they should be prioritizing brand and creative distribution to stay ahead. Watch the latest episode of #TheUnexpectedLever: https://lnkd.in/eQQJyypb

Many GTM teams are bogged down by red tape, outdated processes, and disconnected tools—meanwhile, Vivun’s marketing team feels 3x bigger than it actually is by using AI the right way. How? Join Vivun CEO Matthew D. and CMO Jarod Greene as they break down how AI powers strategic parts of top-and-mid-funnel motions, with the goal of making every seller an A-player. They’ll share a practical AI framework for GTM leaders looking to cut through the noise, avoid tool sprawl, and drive real revenue impact.

Everyone thinks everything is AI, and that all "AI" solutions are created equal. But the real impact for sales teams comes from agents, not just productivity tools or workflow automation. Many leaders still define “agent” as just another task automator. That definition misses its true potential—to be a teammate that enhances your team’s capabilities. Watch this episode of #TheUnexpectedLever with Trevor Jett (Childers) and Matthew D. to learn more about how to tell the difference between an AI Agent, Assistant, and Avatar: https://lnkd.in/dNg_mu-t #B2Bsales #AIforSales #AIadvantage

You asked for Tom Josephson again, and we delivered! Tom is back for V15 on #TheUnexpectedLever to expand on his discovery > demo stance. A great SC doesn’t just answer questions. They guide the conversation.  Instead of overwhelming buyers with details, give a simple “Yes” and move on. Or better yet, ask a follow-up question. When the prospect feels like they’re steering the deal, they stay engaged, feel invested, and actually hear what you’re saying. Watch the full episode: https://lnkd.in/e85vvT2J

Amid the AI-in-sales hype, are revenue leaders really ready to hand the reins to automation? For this edition of The Loop, we analyzed responses from 50 senior sales leaders—spanning mid-market innovators to multi-billion-dollar enterprises—to investigate. The results? ✅ AI is on the radar. But what’s being prioritized? ➡️ Scalable rep ramp and execution ➡️ Customer-centric growth What’s not getting traction? ❌ Overly disruptive tech without a clear ROI We break down what sales leaders are actually prioritizing—by title, company size, and mindset—and what it means for Technical Sales teams navigating the AI landscape. 🔗 Read the full article to uncover the themes, tensions, and takeaways that matter most.

Enablement isn’t one-size-fits-all. Back by popular demand, Marjorie Abdelkrime shares her take on cultivating strong Sales Engineering teams. Too many companies take a generic approach and miss the opportunity to develop SEs in ways that actually impact sales and renewals. Yes, tailored training builds skills. But it also builds confidence, credibility, and stronger customer relationships. Watch the full episode for Marjorie's take on what separates great SEs and how to become one: https://lnkd.in/e8dXq6Fs #TheUnexpectedLever

Enterprises just came to grips with Generative AI. Now, we’re onto the next wave of innovation: Agentic AI. Feeling overwhelmed? A new Gartner® report breaks down what you need to know about AI agents are how to action on it. AI agents are not just tools—they are reshaping business models. From automating workflows to creating new revenue streams, leading companies are already leveraging AI-powered innovation. 📥 Get the Gartner® report for insights on how AI agents are creating opportunities to reshape critical business processes: https://lnkd.in/djTDe5G6 #AI #BusinessInnovation #SalesAI #DigitalTransformation #Gartner