Velir

🤔 Did you know 87% of marketers say data is their company’s most under-utilized asset? With a Unified Data Strategy, we’re helping marketing leaders cut through the noise and harness their data to drive revenue, retention, and efficiency. Instead of wrangling data, imagine using it to power more innovative marketing, deeper engagement, and streamlined operations. 🎯 Curious how to turn your data into a growth engine? Read more here 👉 https://ow.ly/7xxB50VCm86

📣 Velir is proud to announce we are a Gold Sponsor of Acquia Engage—coming to Boston on April 28–29! If you're a marketer, business leader, or technical practitioner tackling today’s toughest digital challenges, this event is for you. Engage brings together the best and brightest from global brands and agencies—and we’d love to see you there. 🗓️ Register now to join us in Boston: https://ow.ly/EjsA50VAUlb

Our own Kevin Quillen just got back from #DrupalConAtlanta2025 — and one thing’s clear: the future of #Drupal CMS is already here. From AI that builds components from screenshots, to drag-and-drop page building with Experience Builder, to low-code automation that rivals Views — this year’s innovations are rewriting the rules. 🔮 Kevin breaks down the top 3 trends shaping Drupal’s next chapter 🔗 https://ow.ly/3OYL50VvJfr

"While 'personalization' is a part of the conversation, "individualization" is just as important of a term in today's marketing environment." Personalization vs. Individualization – What's the Difference?, Strata Company, Mike Ianniccari But is there a difference between these two terms, personalization and individualization? Jill Grozalsky Roberson of Velir states, " I think today there is a difference, yes. I think moving forward, the answer will be no." Jill and Kevin Nichols go into how, while personalization is currently more of a segment-based strategy, individualization, as exemplified by Netflix, requires significant data, machine learning, and AI investments. Even though both terms are different right now, the future of personalization lies in true individualization and customization of experiences. Listen to the full episode below to learn how to remove the content bottleneck to power personalization from Jill. https://lnkd.in/esKvEKfU You can read Mike's full article here: https://lnkd.in/ekwsPy6m #Personalization #Individualization #MarketingStrategy #DigitalMarketing #CustomerExperience #MachineLearning #ContentStrategy

The European Accessibility Act (EAA) is coming—are you ready? With the June 2025 deadline approaching, US businesses must prepare for one of the world’s most impactful accessibility regulations. The EAA isn’t just about compliance—it’s about creating inclusive, user-friendly experiences while staying competitive in the European market. 🔍 What does this mean for your company? 💡 How can you start preparing now? Garret M. discusses the answers to these questions and more in our latest blog 🔗 https://lnkd.in/ezTSus3F

Personalization gets all the attention, but experimentation is just as powerful. 🎯 A/B testing helps you learn fast, optimize smart, and convert better—without the guesswork. Jill Grozalsky Roberson explores why experimentation and personalization are a power duo for digital success in our latest blog. Don’t just personalize—experiment and refine. Learn more 🔗 https://lnkd.in/eMpux8qE

Have a passion for Sitecore problem-solving and a little friendly competition—fueled by caffeine, of course? ☕️ A few of Velir’s Sitecore MVPs certainly do! This year, our team put their skills to the test in the Sitecore Hackathon, developing a Content Export Tool for XM Cloud. 💡 From brainstorming to building, they tackled the challenge head-on to create something that makes content migration easier and more efficient. Check out our latest blog by Erica Stockwell-Alpert to see how the team approached the challenge, what they built, and why it matters for XM Cloud users. 👉 https://ow.ly/Tyq650Vo4HK

Exciting news! Velir has officially been promoted to Acquia Elite Partner status! 🎉 This recognition highlights our deep expertise in Acquia’s platform & our success in delivering award-winning digital experiences. We’re excited to elevate our partnership with Acquia and help our clients achieve even greater digital success! 🔗 Read more: https://ow.ly/5kBc50VnGC2

We had an incredible evening with our partners at Optimizely hosting industry leaders for a dynamic discussion on AI and data’s role in customer experience success. 💡 From breaking down silos in martech stacks to unlocking real-time personalization and AI-driven experimentation, our guests shared key challenges and opportunities for digital-first growth. A huge thank you to everyone who joined- we're looking forward to continuing these conversations! 🙌 Alexander Atzberger Joanne Lawler Patrick W. Wendy K. Jill Grozalsky Roberson Garrett Grant Cuneyt Uysal Michael Thompson Matt Payne William Wood Corey Caplette

Thank you to everyone who came out for our first New England Sitecore User Group of the year! 🎉 A special shoutout to Erica Stockwell-Alpert, Dan Solovay, and Mark Stiles for sharing their Sitecore expertise—we had great discussions and learned so much from your presentations. It was great to connect with the community, exchange ideas, and kick off the year with engaging conversations. Looking forward to the next one! 🚀