Tombras School of Advertising & Public Relations

We've had several fantastic speakers in our Tombras School classes lately. Shane Bookhultz, a Senior Data Scientist at Tombras, shared valuable insights with our students about his journey in the agency business. He discussed how data science is utilized for media mix modeling (MMM), testing, and forecasting in real-world campaigns. Thank you to Shane for the engaging conversation and thoughtful Q&A session! #TombrasSchool #DataScience #Advertising #UTK #HandsOnLearning #ClassroomToCareer #VolsLead University of Tennessee, Knoxville UT College of Communication & Information Joseph Stabb, Ph.D., TE, APR, ACUE Courtney Carpenter Childers

Thank you to Brian Hester, Director of Institutional Effectiveness, and Jorge Pérez, Associate Vice President of Institutional Effectiveness at The University of Tennessee, Knoxville, UT System, for joining the ADPR 415/515 course on Data Analytics for Advertising and Public Relations. They shared their insights on using Microsoft Power BI and how they leverage data to communicate information and make informed decisions. UT College of Communication & Information UT System EOD UT System Human Resources Talent Management Courtney Carpenter Childers Joseph Stabb, Ph.D., TE, APR, ACUE

As Graduate and Professional Student Appreciation Week comes to a close, we want to say THANK YOU to all our grad students for their hard work, passion, and contributions. We appreciate you! #GPSAW2025 @UTKGradSchool @UTCCI @UTKnoxville

Our grad students are shaping the future! Check out graduate assistant and master’s candidate Allie Seltz on how she’s making an impact as she takes over our Instagram account today. You can watch all the fun here: https://bit.ly/4ar1fRu #GPSAW University of Tennessee, Knoxville UT College of Communication & Information Courtney Carpenter Childers Matthew Pittman

Thank you to Tracy Harlow, Vice President of Walmart U.S. Communications, for joining us and sharing valuable insights on public relations and communication best practices with students in the UT College of Communication & Information! This event was proudly co-hosted by CCI Career Development and the Tombras School of Advertising & Public Relations. We're grateful for the opportunity to connect our students with industry leaders shaping the future of strategic communication. 👏🧡 #UTKCCI #TombrasSchool #PublicRelations #CareerDevelopment #WalmartCommunications #VolNetwork University of Tennessee, Knoxville Courtney Carpenter Childers Joe Mazer UT School of Journalism & Media University of Tennessee System University of Tennessee Research

Know a graduate student who has helped or inspired you? Drop their name in the comments and let them know they’re appreciated! You can also post on the GPSAW appreciation board here: tiny.utk.edu/thank-a-grad #ThankAGradStudent #GPSAW2025 UT College of Communication & Information University of Tennessee, Knoxville Courtney Carpenter Childers

Rocky Top is headed South! Join the Atlanta UT Alumni Chapter and students from the School of Communication Studies for a special student social on April 16 at 6 PM at STATS Brewpub in Atlanta, GA! Come and network with fellow Vols, share your career insights with current students, and connect with Dean Joe Mazer and CCI faculty. This is a fantastic opportunity for UT alumni to connect with one another and share advice with students on navigating life after graduation. RSVP today! https://lnkd.in/eWxbcn3j

At the Tombras School, our graduate students gain hands-on experience that prepares them for careers in academia, research, and industry leadership. We take pride in our graduate students who are acquiring practical insights into advertising, public relations, and audience analytics—skills that are highly sought after by top employers. #GPSAW2025 UT College of Communication & Information University of Tennessee, Knoxville Jie Chen QINRAN LI Curry Wilson Lindsay DeVore Courtney Carpenter Childers

Happy Graduate and Professional Student Appreciation Week! This week, we celebrate the dedication, passion, and contributions of our graduate and professional students. Stay tuned for ways to show your appreciation! Graduates and Professional Students don't forget to stop by the VolShop this week (4/7 - 4/11), where you can receive 20% off gift and apparel items. For the full GPSAW schedule, go to tiny.utk.edu/gpsaw, and for online opportunities, go to tiny.utk.edu/gpsaw-online. #GPSAW2025 #ThankYouGradStudents UT College of Communication & Information University of Tennessee, Knoxville Courtney Carpenter Childers University of Tennessee VolShop University of Tennessee System University of Tennessee Research

Today, we had the pleasure of welcoming 9th-grade students from Central High School to the Tombras School! As part of our Tombras School Initiatives, these students got hands-on experience with advertising and public relations through a product review activity with Associate Professor Matthew Pittman and GTA Sydney Griffin, a scavenger hunt around UT College of Communication & Information and Circle Park Drive, and an engaging presentation about the Tombras School and CCI. Through interactive experiences, we aim to spark curiosity and show them the power of strategic communication in the real world. We love opportunities to connect with the next generation of communicators and introduce them to the creative possibilities in advertising and public relations! Thank you to our amazing Tombras Brand Ambassadors who help make these tours possible! #FutureCommunicators #TombrasSchool #CCI #CommunityOutreach #HighSchoolVisit #Advertising #PublicRelations #Vols Dionne N. George Meghan Gadsden Drue Hamlet Courtney Carpenter Childers Knox County Schools University of Tennessee, Knoxville