The Upper Deck Company’s cover photo
The Upper Deck Company

The Upper Deck Company

Manufacturing

Carlsbad, CA 12,660 followers

Whatever You Collect, Collect The Best.

About us

Upper Deck, headquartered in Carlsbad, Calif., is a worldwide sports and entertainment company built on the pillars of quality craftsmanship, authenticity and innovation with a dedication to creating products that turn memorable moments into collectibles. Upper Deck revolutionized the sports trading card industry with anti-counterfeit holograms, high quality card stock and stunning photography in its inaugural 1989 baseball set, and since then its mission has been to capture the excitement of the game and deliver it to fans of all ages. The cornerstone of Upper Deck’s business, which opened in 1989, is based on sports trading cards. As its brand has evolved to include other products over the years, the company now creates exclusive memorabilia, gaming products, collectible cards and a wide array of sports trading cards. Find more information at www.upperdeck.com, www.upperdeckstore.com, www.UpperDeckBlog.com or follow us on Facebook (UpperDeck), Twitter (@UpperDeckSports and @UpperDeckEnt), and YouTube (udvids).

Industry
Manufacturing
Company size
51-200 employees
Headquarters
Carlsbad, CA
Type
Privately Held
Founded
1988
Specialties
Trading Cards, Sports Collectibles, Trading Card Games, and Movie Trading Cards

Locations

Employees at The Upper Deck Company

Updates

  • We have signed an exclusive collectables deal with top golf athlete, Rose Zhang! 🙌 The 21-year-old is a leader on and off the green; making significant waves in the sport as the No. 9 ranked player in the world, and a role model using her platform for athletes to push beyond barriers and pursue their passions. Rose joins Upper Deck and takes the spotlight in 2024 Goodwin Champions! ⛳️ 🎯 Collect her rookie autos including Exquisite & Exquisite Memorabilia 🎯 Hunt her first-ever Young Guns®️ card 🎯 Collect her memorabilia on UpperDeck.com Read more >>> bit.ly/4jIyOTy

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  • Upper Deck is thrilled to welcome Taylor Heise, the #1 overall pick in the 2023 PWHL draft, a Patty Kazmaier Memorial Award winner, and our newest exclusive athlete. We look forward to commemorating Taylor's career through premium trading cards and memorabilia, celebrating her mark on the game. Be on the lookout for her first flagship trading card in 2024 PWHL, releasing tomorrow! Learn more at https://bit.ly/4g8Vjhi

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  • Attention followers, fans and collectors…. the 2024-25 Ultimate MVP has been crowned! We are excited to announce that Dale Steil aka Banjoguy has been named this year’s Ultimate MVP! After being a runner up in last year’s contest, the Edmonton Oilers superfan came out on top this year. Banjoguy is recognized in the Oilers community for not only his bold gameday costume, but also for his support of the organization on the ice and in the community. The Upper Deck MyMVP contest gives fans the chance to show us why they are the biggest fan of their favorite NHL team. The Ultimate MVP winner is awarded with a trip to a Stanley Cup Playoff game of their choice, their very own hockey card in MVP Hockey and more! Learn more about our most recent winner and how he’s making an impact in Edmonton >> https://bit.ly/407iHFW

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  • Upper Deck is thrilled to welcome Sarah Fillier, the #1 overall pick in the 2024 PWHL draft and a gold medalist, as our newest exclusive athlete. This collaboration will showcase Sarah’s remarkable journey through premium trading cards and memorabilia, celebrating her impact on the game. Collect her Game Dated Moments trading cards and memorabilia collection now! Learn more at https://bit.ly/41BSy4N

    • Sarah Fillier is Upper Deck's newest exclusive athlete
  • The NHLPA Rookie Showcase brings the next generation of NHL players together with Upper Deck to capture content like the photography and video you see in our trading cards, social feeds, and so much more! We are so thrilled to work with the future of the sport while supporting the bond between Upper Deck, the NHL, and the NHLPA.

  • 🚨 SOLD OUT! 🚨 We're thrilled to announce that the 2025 Upper Deck Certified Diamond Dealer Conference is officially SOLD OUT! This year's conference promises to be packed with exciting opportunities, including networking with fellow diamond dealers and engaging with industry-leading keynote speakers. Plus, you won't want to miss our exclusive conference events that are sure to create lasting memories. We can't wait to see everyone in Orlando, FL.

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  • We are proud to announce volleyball legend, Misty May-Treanor, joining Upper Deck’s elite roster with an exclusive trading card and memorabilia deal 🙌 May-Treanor joins the Upper Deck athlete roster alongside her longtime teammate, Kerri Walsh Jennings. Together the pair won three consecutive gold medals for the 2004, 2008, and 2012 Summer Games – winning 21 of 22 total matches. 🥇 May-Treanor’s exclusive memorabilia features authentic beach volleyballs, dynamic collage pieces, dual signed prints with Kerri Walsh Jennings and more. In addition to the Upper Deck Authenticated portfolio, May-Treanor will be part of Upper Deck multi-sports products like Goodwin Champions for fans to collect. 🏐

  • BREAKING NEWS! Upper Deck is proud to announce the new licensing agreement with NASCAR Cup Series team 23XI Racing featuring authentic memorabilia and trading cards of Tyler Reddick and Bubba Wallace.   Get a first look at the collaboration on Sunday, Sept.1, with Tyler Reddick racing in the No. 45 Upper Deck Toyota Camry XSE in the Southern 500 at Darlington Raceway. Learn more here: https://bit.ly/4cMEB5D.

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