United Talent Agency

At UTA, we’re committed to shaping the future of entertainment by investing in the next generation of agents and entertainment professionals. Last month, we had the pleasure of hosting more than 100 students from five universities across the U.S. From Q&As with assistants to alumni-led panels, we gave students a comprehensive look at our core business areas and the various career opportunities available at UTA. We’re excited to continue fostering these connections and helping shape the careers of tomorrow’s leaders. A big thank you to the students from Villanova University, The University of Alabama, University of Chicago, New York University, and Stanford University who visited us in Los Angeles!

At this year's Advertising Week Europe, UTA curated a range of panels which brought together clients, brands, and partners, joining the dots between culture, entertainment, and marketing. To celebrate our presence at Advertising Week, we hosted clients, industry leaders, and creatives at 180 House in London. A special thank you to our event partner Diageo!

There were plenty of big takeaways for brand marketers at this year’s Advertising Week Europe. Here are just a few of our favorites, courtesy of panels moderated by UTA’s Darnell Strom (Head of Culture & Leadership), Sam Glynne (Head of EMEA Entertainment Marketing) and CBG’s Felicity Blunt (Literary Agent).   Never compromise. “I’ve always been myself and I’ve always said no. I’m not a ‘yes’ person. I know what I want — what brands I want to work with and which ones I don’t,” said Jessie J. during her conversation with Strom. Which ones make the singer-songwriter’s cut? Brands that take chances and invest in diverse content. “Brands need to take more risk and not rely on tried-and-tested,” she said. Anna Gregorek   Nostalgia *is* the moment. On a panel with Blunt, the team behind the Disney+ sensation, “Rivals” discussed their journey in adapting author Jilly Cooper’s 1980s novel for the screen. “Riotous, joyful and significant… we knew that ‘Rivals’ was what the nation needed. Audiences are immersed in the world,” said executive producer and writer Dominic Treadwell-Collins. “It takes you back and makes you want to live in 1987: live in the houses, wear the clothes, and be in this aspirational world.” The panelists tied the positive reception of “Rivals” to broader trends in nostalgia-fueled entertainment, and how brands can lean into that to reach new audiences.   Authenticity (still) wins. Comedian, actress, writer and Instagram satirist Celeste Barber (a UTA client) chatted with Glynne about building deeper connections with her audience, and what that means for brands. “It’s fun making fun of myself and these big industries. I lean into my girls, gays, and theys, and never treat my audience like idiots,” she shared.

I certainly don't give my colleagues/ team mates enough credit. They are the ones who keep me going, surprise me, inspire me and get sh*t done. So THANK YOU team EMEA Entertainment & Culture Marketing at United Talent Agency. You all killed it at Advertising Week Europe and are a bunch of wonderful women. Hilda Kosunen Lydia May Butcher Nicola Graham Laura Hopson #thefutureisfemale #AWE2025

Who will make it out alive? Ahead of its finale, The Hollywood Reporter has published a sweeping oral history about the making of “The White Lotus” Season 3 — calling it “the most provocative and debated hit of the decade” and featuring interviews with creator Mike White and the cast, including UTA clients Carrie Coon, Patrick Schwarzenegger, Sam Nivola, and Charlotte Le Bon. This season has achieved an all-time viewership high, with Episode 7 scoring 4.8 million viewers in the U.S. on its debut night on HBO and Max and episodes averaging 15 million viewers overall. “I don’t want to write identity coming-of-age stories. I like something that feels kind of naughty, which is the opposite of that,” White says. “I want to make the wider audience complicit in those stories so that they’re suddenly going down this wormhole with me.” When it comes to the highly anticipated finale, which airs Sunday, April 6, even some cast members don’t know what’s in store. “I have no idea what happens,” Schwarzenegger shares. Adds White, “My hope is that it’ll feel like a cathartic sad or a satisfying sad and not a ‘What the fuck?’ sad, but people are going to have a million different opinions. You just hope you stick the landing.” Read the feature story via THR below. https://lnkd.in/gfY4wshD

Noah Beck has signed with UTA for representation in all areas. Over the years, the multi-hyphenate creative, entrepreneur, and actor has become one of the most prominent creators in the industry, with more than 47 million followers across all platforms. His reach has landed him collaborations with brands including Ralph Lauren, YSL Beauty, and Tommy Hilfiger.   Last year, Beck made his acting debut in Tubi's “Sidelined: The QB and Me,” which he also executive produced. A sequel to the film was greenlit after it hit number one in the U.S. and Canada and drew Tubi’s biggest first-week viewership for any title, according to the streamer. https://lnkd.in/gEFp4qCb

A new playbook for transforming sports investment is here.   Professional sports ownership isn’t just about teams anymore — it’s about entire districts designed to live, work, and play, which are expected to attract $100 billion in investment over the next 15 years.   A new white paper from KLUTCH SPORTS GROUP, LLC and RBC unpacks the data and opportunities surrounding Sport-Anchored, Mixed-Use Districts (or SMDs), which will fuel the next era of sports ownership. Here are just a few stats about the rapid rise in #SMDs, which are redefining revenue streams and community engagement.   🏟️ 37 SMD projects are currently announced or in development in North American professional sports.   👟 SMDs can get 5x more visitors than sports venues themselves.   ⚽ CPKC Stadium, the first professional women's sports stadium and home to the Kansas City Current, generated $40M in revenue in 2024, a 200% YoY increase.   💴 Retailers in SMDs earned as much as 99% more revenue compared to other locations in the surrounding market during the sports season.   🏙️ Over 30 years, the estimated economic impact of New York City FC’s stadium, set to open in 2027, is $6.1B. Preview all the findings and download the full white paper here: https://lnkd.in/gqasiYac #sportsinvestment #sportsrealestate #mixedusedistricts

Thirty-nine artists at Ultra Music Festival. More than 150 sets across Miami. One weeklong marathon of electronic dance music. To celebrate Miami Music Week, we hosted a soiree at Giselle Miami. UTA’s David Zedeck (Partner and Co-Head of Worldwide Music), Kevin Gimble and Steve Gordon (Partners & Co-Heads of Electronic Music) and UTA Music clients Oliver Heldens and Paperwater (who performed at the event) were among those who attended.

Megan Moroney, Tyla, and Ángela Aguilar were recognized at this year’s Billboard Women in Music Awards for driving significant progress in the industry and inspiring women to break barriers and set new standards.   • Moroney was honored with Billboard's Rulebreaker Award. In her acceptance speech, she thanked the “so many bad b-----s on my team.” She also opened the evening with a spirited performance of “Am I Okay?” • Tyla became the first African artist in history to receive Billboard’s Impact Award. “I just feel very lucky for my fans, who have given me such an exciting life and allowed me to grow in front of the world — into all the different versions of myself as an artist and as a woman,” she said. • Aguilar accepted the Breakthrough Award with an emotional speech, dedicating the accolade to immigrants. Her speech was met with a roaring standing ovation.

UTA returns to Advertising Week Europe, this year bringing a range of cultural programming spanning music, comedy, social media, and lit. Here’s what we have in store on Wednesday, April 2, at 180 Studios in London. 🎶 Confessional songwriting. Empowering attitude. Dynamic stage presence. When it comes to Jessie J, the descriptors are endless. UTA’s Head of Culture & Leadership Darnell Strom speaks to Grammy-nominated British singer-songwriter about her journey to becoming a globally recognized artist who seamlessly fuses pop, R&B, and soul. 🤣 UTA’s Head of EMEA Entertainment Marketing Sam Glynne will moderate a conversation with comedian and UTA client Celeste Barber, during which she’ll discuss how she built her 10 million-plus social media following and how brands can grow their own followings with more authentic content. 📖 Curtis Brown Group Literary Agent Felicity Blunt will moderate a session about the incredible success of the TV adaptation of Jilly Cooper’s “Rivals,” and how nostalgia-fueled entertainment creates opportunities for brands to engage with larger audiences. Joining the panel: Actors Aidan Turner and Emily Atack, executive producer and writer Dominic Treadwell-Collins, and The Walt Disney Company’s Deborah Armstrong.