Unify

Promotions are buying signals in disguise. When someone gets promoted, they're looking to make an impact in their first 90 days. Especially for senior positions, they're looking to procure new tech tools to support them in creating impact org-wide. This is your chance to help them win early. With Unify, you can automate outbound to them in <2 minutes: 1/ Scrape LinkedIn to identify who's been promoted and add them to a spreadsheet 2/ Go to the "People" section in Unify's dashboard and upload CSV file 3/ Create a new Play with your promotion list as an intent trigger 4/ Create custom email copy (doesn't have to be complicated. Short and sweet is the best move here.) And that's it. Simple. Garrett created a walk through to show you exactly how to automate outbound to prospects who have recently been promoted. If you have any questions, drop them below.

Unify has partnered with Demandbase and Snitcher to expand our website intent waterfall! 🚀 Growth and marketing teams spend millions driving website traffic — but without knowing who’s visiting, that spend often goes to waste. We launched Unify Website Intent with 6sense and Clearbit last year to help teams like Together AI, Guru, and Justworks reveal both companies and people on their website — and turn that intent into pipeline. Now with four best-in-class data vendors powering our reveals, Unify identifies more than 77% of website visitors for our customers and automatically triggers outbound Plays to turn them into meetings.

Flock Safety used Unify to reach the right people at the right time to deliver on their mission: eliminate crime across the country. They were able to reach 12,000 prospects in need of their crime prevention technology and generate $750K in outbound pipeline in just 6 months with Unify. Here's how they did it: Trusted by over 5,000 communities nationwide, Flock Safety is a leading security technology company preventing crimes in thousands of communities across 42 U.S. states. They use monitoring devices to collect objective evidence, analyze it, and deliver the findings to law enforcement to support ongoing investigations. Flock Safety's high brand awareness among their ICP (law enforcement, schools, HOAs, etc.) was bringing tons of potential leads to their website. But, unless visitors booked a demo, it was nearly impossible to gauge who was exploring the site and why. To avoid more key opportunities slipping through the cracks, Director of Demand Generation and Growth Marketing, Michael Bergmann, turned to Unify, and the rest is history. The key Play Michael used was the "Crime Play" where he uses Unify's AI Agents to analyze criminal activity (via news stories, crime reports, and social posts) near his ICP's locations. This information was then used trigger outreach and craft personalized outreach highlighting the criminal activity observed and recommending specific Flock Safety products as the solution. The result:   • 12K+ warm leads sequenced in 6 months • 60% email open rate from Unify sequences • $750K+ in outbound pipeline As Michael Bergmann put it: “Unify’s research agents give us the context needed to get highly personal with our outreach. Their ability to zero in on the exact signals that matter most to our work in public safety is the ultimate growth hack.” If you're working on a mission that you believe in deeply and want to reach the right people at the right time, we’d love to help. Get started here in the link below.

LinkedIn profile views = buyer intent. You're getting thousands of intent signals, but letting them go cold? Not anymore. Here's how to turn profile views into meetings booked using LinkedIn Sales Navigator, Phantom Buster, and Unify. Welcome back to our Outbound Plays series! Today's feature: The LinkedIn Play When someone views your profile, it's a direct signal of buyer intent. And these are warm leads you need to capitalize on today. But typically, by the time you manually outbound to every relevant persona, the lead has run cold. Here's how to turn views into leads in 6 minutes: 1/ Toggle on "Viewed your profile recently" on LinkedIn Sales Navigator 2/ Layer on your territory to target ideal personas 3/ Paste your search URL into Phantom Buster's Sales Navigator Search Export 4/ Download CSV and upload it into Unify 5/ Use Unify to define personas, enrich emails, and automate customized outbound In this video, Adara walks you through the step-by-step process that turns views into meetings booked weekly in minutes. Save this walkthrough for the next time you check out your profile views. P.S. In case you missed it, we're dropping new Outbound Plays here weekly. Stay tuned for more ways to automate pipeline generation with Unify!

Delve drove 10X pipeline growth in 6 weeks with Unify. Taher Lokhandwala, Delve's Founding Growth Lead, knew establishing a robust GTM stack was essential to generating pipeline and scaling internal efficiency while staying lean. But in previous roles, his tech stacks involved individual tools for mailbox providers, prospecting, enrichment, website intent, and sequencing. He needed a single, unified platform that would deliver all the same functionalities and save him the headache of extensive backend work to keep data consistent. Early into his search, an industry colleague recommended Unify. A quick 30-minute demo is all he needed, and the partnership began. → Taher fully integrated the platform in less than a week, and Unify immediately started collecting powerful intent signals from every website visitor. → Once warm prospects were identified, Unify's AI Agents scraped their websites to determine company size and confirm if they had compliance badges or documentation present. → Using Unify’s attribution reporting and analytics dashboard, Taher saw how each outbound action landed with his audiences and assessed Play performance. The results: • 10X increase in pipeline in the first 6 weeks • 24+ hours saved per individual per month on warm outreach • 17 opportunities created in the first 6 weeks As Taher puts it: "It’s my job to validate that I’ve got a good product and the right copy to book meetings. But Unify ensures that outreach gets done right. The platform improves my ability to get revenue in the door tenfold." If you want to learn more, we'll drop a link in the comments to book a demo. 

ChatGPT, Perplexity, and Gemini are becoming the primary channel for information. Yet, you’re still using traditional SEO to beat your competitors. The traditional SEO game has been saturated with programmatic content and backlink trading. Buyers are already moving to AI search engines for purchasing decisions — not just Google. This means you have to optimize for AI search. It’s the only way to make sure your brand and message get in front of your buyers. Especially as more applications build on top of search LLMs, investment here will have a compounding effect. That's why we created a free AI SEO ranking tool. Just input your company name, domain, and up to 5 keywords you want to analyze, and you’ll see how your brand ranks across AI answer engines. This tool will allow you to future proof your growth strategy by: • Understanding keyword performance • Benchmarking against competitors • Staying ahead of the shift from traditional search to LLMs By investing early in AI SEO, you can stay ahead of the curve and actually build a strategy toward where the market is going. Try our free tool out in the link below.

Unify powers millions of outbound workflows every week—across enrichment, triggers, sequences, and more. To make this work at scale, we rely on Temporal Technologies. Temporal powers some of the most complex parts of our infrastructure: • Plays, dynamic DAGs with real-time signals and AI agents • Durable task processing across flaky APIs like enrichment waterfalls • Thousands of scheduled jobs tied to CRMs, data providers, and warehouses • Distributed transactions in multi-step workflows like Sequences Temporal’s workflow engine has become our swiss army knife for building scalable, observable systems. If these kinds of problems excite you, we’re hiring across multiple engineering roles. Read more in our blog post written by Noah linked in the comments.

Did you know you can use LinkedIn Sales Navigator to reach out to prospects who are currently following your company’s LinkedIn page?   And you can fully automate it in under 10 minutes. Welcome back to our Outbound Play series, where we'll be sharing a creative outbound idea and how to fully automate it from start to finish 🚀 Today's play: Outbounding your company's LinkedIn followers This one is great for identifying warm prospects who are already familiar with your brand and find value in your services. Often, these prospects get lost because, let's be honest, personally reaching out to hundreds of people one by one is painstakingly time-consuming. You'll give up personalizing the message after the 10th prospect. But lucky for you, Unify automates this outbound. Adara walks you through it all in today's video. Save this for the next time you run LinkedIn outreach. PS: Every week, we'll be sharing a new play that you can automate with Unify. Follow along to learn more ways to generate pipeline.

Sellers, which of these 3 intent triggers matter most when you outbound to prospective clients? • ICP recently started a new job • ICP recently fundraised • ICP viewed your site/specific pages on your site Drop your vote in the poll, and if you're prioritizing something else (like your company's LinkedIn followers), let us know in the comments! PS - Whichever intent trigger you're prioritizing, Unify automates outbound to them all. See how we can help you beat your 2025 goals—book a quick demo on unifygtm.com

Job boards aren’t just for recruiters anymore — they’re your outbound goldmine. And the best part? You don’t need to manually reach out to every company that’s hiring. With this automation (from n8n and Unify) you can book 10x more meetings every month — no heavy lifting required. Welcome back to our Outbound Plays series! Today's feature: The Hacker News Play Every month, Hacker News posts a "Who's Hiring?" thread, prompting startups to comment their open roles. If you're selling a platform that helps hypergrowth startups attract and hire top talent like engineering, you'll want to reach out to as many companies as you can. But with 100s of comments, filtering through each prospect manually while keeping track of everything becomes chaos. So, we've completely automated this with N8N and Unify. In the video, Adara walks you through: → Using N8N's AI-powered Web Scraping template using Jina AI, Google Sheets, and Open AI → Creating JSON object to specify company, company URL, and open roles → Splitting extracted data in N8N to import into Unify → Enriching profiles with Unify → Automating outbound to executives and prospects   In 10 minutes you're ready to book monthly meetings on demand. Save this walkthrough for the next time you're forum surfing. P.S. In case you missed it, we're dropping new Outbound Plays here weekly. Stay tuned for more ways to automate pipeline generation with Unify!