UGA PRSSA

Thank you to everyone who joined us on Tuesday for our meeting with Carrie von der Sitt, Global Head of Growth at Golin and a member of the AdPR Executive Advisory Board! Drawing from over 27 years of experience in the agency world, Carrie shared powerful insights into the evolving relationship between PR and advertising, the intricacies of brand-building, and the strategy behind high-impact campaigns. A huge thank you to Carrie von der Sitt for taking the time to share her knowledge and experience with us — we were so lucky to learn from her! We hope to see you at our Senior Banquet next week on April 22nd!

Thank you to everyone who joined us for our meeting last night with Stephanie Mitchell, a UGA PR graduate, former PRSSA executive member, and now Senior Brand Social Media Marketer at Zoom! Stephanie shared her expertise on social media brand marketing, providing valuable insights on how to create compelling content across multiple platforms while maintaining a healthy work-life balance in the ever-changing world of social media. A special thank you to Stephanie Mitchell for taking the time to share her knowledge and experiences with us! We look forward to seeing you at our next meeting on April 8th, where we’ll be joined by a PRSA Order of the Phoenix recipient. You won’t want to miss it!

Thank you to everyone who joined us for our PR Playbook to Sports Communication meeting last night! A special thank you to our guest speakers, Bryan Harris, founder of 25 Hits and Sports Communication professor at UGA, and Mark Schlabah, senior writer and reporter at ESPN, as well as a New York Times best-selling author. Sports and media are deeply interconnected, with PR playing a crucial role in shaping narratives, managing media relationships, and navigating crises. Bryan and Mark shared valuable insights and their experiences from the fast-paced world of sports communication. We hope everyone has a safe and restful spring break, and we look forward to seeing you at our next meeting on March 25th!

Back to back meetings! Last night, we held a Diversity, Equity, and Inclusion panel titled “How to Tell Authentic Stories.” This panel was led by our Director of DEI, Sydney Brass. We were honored to welcome Carmina Escalante from Sirius XM, Naria Frazer from Praytell, and Gita Stulberg from Social Justice Lab to this panel. We’d also like to thank L. Randolph Carter, UGA’s Director of DEI, for his efforts on this panel even though he wasn’t able to attend. These industry professionals provided guidance and wisdom into DEI and how storytelling plays a huge part in it. Thank you to everyone who showed up and to our amazing speakers for sharing their insights with us!

Crisis Averted! Last night, we were fortunate to hear from Dr. Yan Jin, the C. Richard Yarbrough Professor in Crisis Communication Leadership and Professor of Public Relations at UGA. As the Director of the Crisis Communication Think Tank and Associate Director of the Center for Health and Risk Communication, Dr. Jin provided us with invaluable insights on navigating crises with confidence. A special thank you to MA student NaYoung S. and PhD student River Gracey for their guidance during the session. It was truly a must-attend event for anyone looking to enhance their crisis communication skills. Thank you, Dr. Jin, River, and NaYoung, for making this an such a great evening!

Starting the semester off strong! Last night, we held our semester kickoff meeting and were thrilled to welcome Dolores Trobradovic, an Account Executive at Grey and former UGA PRSSA president, who shared her invaluable insights with our members. From PRSSA to success, her candid advice on navigating the PR/Ad agency world was truly inspiring. A huge thank you to Dolores for guiding the next generation of PR professionals and inspiring a semester full of growth, learning, and meaningful connections. See you at our next meeting on January 28th!

Are you involved in PRSSA or interested in reading more about PR? If so, you should check out the UGA PRSSA blog! We post meeting recaps where you can get the scoop from our latest speakers as well as weekly blogs that touch on relevant, interesting, and creative topics! Read the recent blog by Riley Mason about her 2025 PR predictions here: https://lnkd.in/ePvHtygH

And that’s a wrap on our fall meetings! Thank you to everyone who attended the Marketing Careers Panel. We heard from Briona Brooks, Grayson Windham and Emily Palazzotto on their experiences in the marketing industry. They shared tips and tricks for success in working with data, project management and effective communication in writing. See you all at our Winter Social on Tuesday, December 3rd to end our semester!

This week we’re highlighting one of our awesome members, Luke Williams! Williams is a second year majoring in public relations with a minor in general business. He is also on the DEI Committee this year! We asked him about his experience in PRSSA and his other involvement around campus.

Thank you to everyone who attended our Grady Grad Panel last evening! We had an incredible panel featuring accomplished Grady graduates who shared insights into their professional journeys and highlighted the skills driving their success. A huge thank you to our panelists Emme Maner, Ansley Baker, Mimi Cooper, and Abby Kendrick for inspiring the next generation of media professionals. See you all Tuesday, Nov. 19th for our Marketing Careers Panel!