TrustRadius

If you don’t understand the AI-assisted path B2B tech buyers are on today, you’re GTM is 🫣 flying blind. Buyers are doing more behind the scenes in 2025, and AI is helping them do it. By the time they talk to sales, they’ve already searched, compared, and ruled things out. Why it matters to vendors: 🤖 AI tools help buyers filter out fluff 🤖 Search results aren’t just links anymore—they’re summaries shaped by customer sentiment 🤖 AI is changing what ‘credible’ looks like to your buyers Join us on May 8, 1 - 2 PM ET for 𝗛𝗼𝘄 𝗔𝗜 𝗶𝘀 𝗦𝗵𝗮𝗽𝗶𝗻𝗴 𝘁𝗵𝗲 𝗕𝘂𝘆𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 (𝗙𝗼𝗿 𝗕𝗲𝘁𝘁𝗲𝗿 𝗼𝗿 𝗪𝗼𝗿𝘀𝗲), a session with Viola Eva of Flow Agency (formerly: Flow SEO), Drew Neisser of CMO Huddles, Liza Adams of GrowthPath Partners, and our own Mike Galyen, where they'll break it all down. 📍 RSVP: https://bit.ly/4cBXCcD

🚨 𝗧𝗼𝗽 𝗥𝗮𝘁𝗲𝗱 𝗗𝗲𝗮𝗱𝗹𝗶𝗻𝗲 𝗔𝗹𝗲𝗿𝘁! 🚨 April 26, is the review submission deadline for securing that coveted badge. The ⏰ clock is ticking—Sign in to your vendor portal to see if you qualify, and if not, how you still can: https://bit.ly/42BcJ2F

🎉 Exciting news! We’re thrilled to announce that we’ve earned the inaugural Trusted Seller verification from TrustRadius! The Yooz team has worked diligently to provide current product information on TrustRadius, ethically source reviews, and respond to customer feedback so those researching our product can find real answers for their very important questions. 🙌 See what users are saying on our TrustRadius page: https://hubs.la/Q03hWM4z0 #TrustedSeller #CustomerFeedback #EthicalReviews

📢 We’ve expanded our partnership with LinkedIn to bring “𝗩𝗲𝗿𝗶𝗳𝗶𝗲𝗱 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻” to TrustRadius! Reviewers can now add LinkedIn verification to their reviews, giving readers the confidence that their insights come from real, verified professionals. ✍️ 𝗥𝗲𝘃𝗶𝗲𝘄𝗲𝗿𝘀: This is your chance to add LinkedIn verification to your review, showing off your expertise and gaining more visibility. 🔎 𝗕𝘂𝘆𝗲𝗿𝘀: Feel confident you’re reading reviews from verified product users and make informed decisions easier. Check out the full details: https://bit.ly/3Gnt8Pw

Pssst…🤫 Your buyers are keeping secrets from you. They’re swapping texts. Reading peer reviews. Dropping questions into company chats... Like Rahul Jain of Noble shared in our report, backchanneling is the fastest-growing B2B sales channel. Buyers are self-educating and making decisions without looping you in. Our 2025 B2B Buyer Research Report digs into how buyers find and evaluate products—and what vendors can do to keep up. 📘 Read 𝗕𝗿𝗶𝗱𝗴𝗶𝗻𝗴 𝘁𝗵𝗲 𝗧𝗿𝘂𝘀𝘁 𝗚𝗮𝗽: 𝗕𝟮𝗕 𝗧𝗲𝗰𝗵 𝗕𝘂𝘆𝗶𝗻𝗴 𝗶𝗻 𝘁𝗵𝗲 𝗔𝗴𝗲 𝗼𝗳 𝗔𝗜: https://bit.ly/3RD4VqP

“95%+ of the leads we sent from TrustRadius are confirmed to be strong fits showing medium to hot intent,” says the Senior Demand Generation Manager of our customer spotlight. So, how did this cybersecurity company turn high-quality intent data into real success? 🔍 By targeting buyers already deep in research—generating $450k in pipeline ⚡ By staying focused on leads that matter—resulting in a 6x boost in MQL-to-SAL conversion 🌱 By setting the stage for future growth—planning to expand their reach with a third campaign Plus, they saw 4x ROI after just 18 days. Get the details of how they did it: https://bit.ly/3YdfLrb

SEO hasn’t 🫥 disappeared—it just has a new 🥸 disguise on. Thanks to AI, search is changing fast: how buyers look, what they see, and what earns their click all look different now. If your strategy’s still dressed for last year (or even last quarter), you might be near-invisible. 👀 Join us on May 8 to catch up! Viola Eva ( Flow Agency (formerly: Flow SEO) ), Drew Neisser ( CMO Huddles ), Liza Adams ( GrowthPath Partners ), and our own Mike Galyen will cover how AI is transforming the B2B journey. ✅ Save your seat for How AI is Shaping the Buyer Experience (For Better or Worse): https://bit.ly/4cBXCcD

🤔 Remember when analyst reports were the go-to resource for every big purchasing decision? 𝗧𝗶𝗺𝗲𝘀 𝗵𝗮𝘃𝗲 𝗰𝗵𝗮𝗻𝗴𝗲𝗱. B2B tech buyers are looking for something new—real experiences, trusted voices, and answers that don’t require downloading a 20-page PDF. And this shift isn’t just a trend. It’s a wake-up call for vendors still relying on old 📚 playbooks. Ready to see what’s actually influencing buyer decisions in 2025? 🤓 Read our B2B buyer research report, 𝗕𝗿𝗶𝗱𝗴𝗶𝗻𝗴 𝘁𝗵𝗲 𝗧𝗿𝘂𝘀𝘁 𝗚𝗮𝗽: 𝗕𝟮𝗕 𝗧𝗲𝗰𝗵 𝗕𝘂𝘆𝗶𝗻𝗴 𝗶𝗻 𝘁𝗵𝗲 𝗔𝗴𝗲 𝗼𝗳 𝗔𝗜: https://bit.ly/3RD4VqP

In this snippet, we stumble upon some… spellbinding review titles, including one for a sales qualification tool that sounds like someone cast 🪄 𝘌𝘹𝘱𝘦𝘭𝘭𝘪𝘢𝘳𝘮𝘶𝘴 at the dictionary. It’s mischief, giggles, and a great behind-the-scenes look at how our own team spots AI-written reviews, and why it matters. Join Sam Vargas, Katie Marino-Kyle, and Angel Carvalho for 🌑 𝗥𝗲𝘃𝗶𝗲𝘄𝘀 𝗔𝗳𝘁𝗲𝗿 𝗗𝗮𝗿𝗸 - 𝗨𝗿𝗯𝗮𝗻 𝗗𝗶𝗰𝘁𝗶𝗼𝗻𝗮𝗿𝘆: https://bit.ly/44kcJFv

In this snippet, Karilla Dyer ( Wrike ) shares how her team keeps review generation ✅ consistent, ✅ intentional, and ✅ genuinely reflective of their customers’ experiences. From targeting active users to strategic pacing on campaign outreach, Karilla’s approach ensures a steady stream of authentic reviews that build trust with buyers and fuel insights for sales and marketing. Hit ▶️ play for a peek at her process, then catch the full session of 𝗧𝗵𝗲 𝗧𝗿𝘂𝘀𝘁 𝗦𝗵𝗼𝗿𝘁𝗰𝘂𝘁: 𝗕𝘂𝗶𝗹𝗱 𝗖𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲 𝘄𝗶𝘁𝗵 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗥𝗲𝘃𝗶𝗲𝘄𝘀: https://bit.ly/42GOGPK