The biggest hurdle to automation? Mindset. Resistance often stems from fear of change, but when positioned as a means for empowerment, automation fosters efficiency, collaboration, strategic thinking, and the opportunity for growth at scale. Automation isn’t about jobs—it’s about unlocking human potential. How has automation changed your role? Learn more or get in touch with us here: https://lnkd.in/eUXeif5w #Automation #AdRevenue
Theorem
Marketing Services
Chatham, NJ 25,349 followers
Theorem is pioneering the future of flexible, full-service digital marketing solutions.
About us
We are Theorem. We’re pioneering the future of flexible, full-service digital marketing solutions for some of the world’s most successful brands. Headquartered in Chatham, New Jersey, Theorem is a privately held organization with a presence in New York, San Francisco, Sydney, London, India, and the Dominican Republic. With a global workforce across four continents, we serve a portfolio of leading clients operating across APAC, EMEA, and North America. By offering scaled technology, media, operations, marketing, CRM, and creative solutions under one roof, we provide flexible, full-service marketing solutions to our clients. Theorem’s consultancy teams and operational expertise helps brands simplify, streamline and automate complex digital tasks. This value exchange saves clients time, reduces their costs, and increases their revenue. To learn more about how we can help your business grow, visit us at theorem.digital/lets-talk.
- Website
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http://theorem.digital
External link for Theorem
- Industry
- Marketing Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Chatham, NJ
- Type
- Privately Held
- Founded
- 2002
- Specialties
- Digital Services/Strategy, Ad Operations, Mobile, Design, Programmatic, Strategy, Digital Marketing, Digital Strategies, Creative, SEM, Email Marketing, Email, CRM, Technology Development, Automation, Campaign Management, Data and Analytics, Marketing Cloud, Search Marketing, Digital Consultancy, and Salesforce
Locations
Employees at Theorem
Updates
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The future of ad and revenue operations is agile, intelligent, and automation-driven. Are you ready to scale? #AdTech #Automation Learn more or get in touch with us here: https://lnkd.in/eUXeif5w
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The impact of Automation in Ad Operations can revolutionize your organization's revenue streams. 🚀 This report captures the POVs from senior Ad Revenue and Ops executives from leading brands in #MediaAndEntertainment, #Streaming, #Publishing, and #RetailMedia. Ad Ops automation is your #breakthrough to achieve: ✅ Cost cuts by minimizing dependencies on offshoring, training, and turnover ✅ More bandwidth for teams to focus on higher-value work eliminating inefficiencies ✅ Reductions in time lost by switching platforms & miscommunication from fragmented workflows Learn more about these insights—download the full report here. Want to join us for our next exclusive roundtable? Get in touch with us to share your interest. #BreakthroughRoundtableSeries #Automation #AdOps
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In honor of #EmployeeAppreciationDay, we’re thrilled to share that Theorem has been ranked #3 Best Place to Work in America in the 15-49 Employer Category for 2025! This incredible recognition is a testament to our amazing team—the heart and soul of Theorem. Every day, our people bring passion, creativity, and dedication as we strive to empower our clients' businesses with innovative solutions to drive growth. To our employees: Thank you. Your hard work, collaboration, and commitment make Theorem a truly special place to work. This achievement belongs to all of you! Here’s to continuing to build a workplace where innovation thrives, people feel valued, and success is shared. https://lnkd.in/e9enC_jv #BestPlacesToWork #EmployeeAppreciation #Theorem #ThankYouTeam #BusinessGrowth #MarTechSolutions #AdTechSolutions
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Wow, what a start to 2025! 🚀 January is a wrap, and what an eventful month it has been! We kicked off the year with Theorem’s first exclusive, closed-door Breakthrough Automation Roundtable, bringing together senior executives and advertising leaders from the largest media, streaming, publishing, and RMN brands. The discussions were nothing short of insightful, inspiring, and action-driven—a room full of brilliant minds shaping the future of Ad Operations with AI and automation. Moderated by the incredible Lynne d Johnson of AdMonsters, the session sparked thought-provoking conversations on: ✅ The evolution of Ad Operations into a revenue-driving function ✅ How AI & automation are transforming roles, efficiencies, and scalability ✅ Overcoming challenges to unlock growth and innovation A heartfelt thank you to everyone who joined and contributed to these game-changing discussions. The future of Ad Ops is bright, and these conversations are paving the way for meaningful transformation. #AI #Automation #AdOps #AdTech #MediaAndEntertainment #Streaming #Publishing #RMN
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AI might be everywhere, but when it comes to #AdOperations, generic #AI just doesn’t cut it. In our latest article, we dive into why the complexities of ad ops demand tailored solutions—and what actually works in this ever-evolving space. ✅ Simplify workflows ✅ Boost efficiency ✅ Avoid costly missteps 💡 Discover how specialized tools and expertise are reshaping the ad ops landscape. 📖 Read now https://lnkd.in/gSCsyTCp Let us know what you think👇
Digital publishers are under the gun to scale faster, monetize smarter, and do it all with fewer resources. The knee-jerk reaction? Automate everything. But here’s the kicker: not all automation is created equal. Off-the-shelf AI tools promise quick fixes. However, they often fall short when it comes to optimizing the complex Order-to-Cash (OTC) process in ad operations. It’s time for the media industry to embrace a purpose-built, integrated approach that transforms ad operations from a cost center into a dynamic growth engine. It starts with a focus on refining the OTC process in ad operations. This way, you can identify—and rectify—inefficiencies that can lead to lost revenue and missed opportunities. | By Jay Jay Kulkarni, CEO – Theorem https://lnkd.in/gSCsyTCp
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Join us next week at PubTech 2024 to learn how major brands in Publishing, Media & Entertainment, Streaming, and Retail are already making use of Ad Ops automation to turn their manual teams into revenue drivers. We go live on DAY 2: Tuesday, November 19th from 10am – 11am EST with Head of Accounts Michele (Schuessler) Bavitz and Head of Consulting Unnikrshnan Kurup to show you exactly how you can leverage automation strategies for business growth and answer your questions on the spot. With squeezed margins adding pressure to your teams, it’s more important than ever to optimize your Ad Operations. Save your spot: https://lnkd.in/gYD7fiyF State of Digital Publishing #AdTech #Publishing #Publisher #AdOps #MediaOps #DevOps #RevOps #Revenue
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We go live tomorrow at 11am! Can't make it? Save your spot anyway and you'll receive a follow up email with the recording. See you there! Michele (Schuessler) Bavitz Molly Fuard SiriusXM Media Digital Content Next #AdTech #AdOps #DevOps #MediaOps
One week from today, we’re rounding out Digital Content Next's "Advertising Strategy Series" with a session on Ad monetization strategies that drive revenue growth. 💸 🚀 Join our Head of Accounts Michele (Schuessler) Bavitz and SiriusXM Media’s VP of Product Marketing Molly Fuard on Wednesday, Nov. 6th at 11am EST for the full discussion. DCN Members can reserve their spots here: https://lnkd.in/eU_te6sc Or connect with us directly here: https://lnkd.in/eYA4Vhjy #AdTech #Publishing #AdOps #MediaOps #DevOps #RevOps #Revenue
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One week from today, we’re rounding out Digital Content Next's "Advertising Strategy Series" with a session on Ad monetization strategies that drive revenue growth. 💸 🚀 Join our Head of Accounts Michele (Schuessler) Bavitz and SiriusXM Media’s VP of Product Marketing Molly Fuard on Wednesday, Nov. 6th at 11am EST for the full discussion. DCN Members can reserve their spots here: https://lnkd.in/eU_te6sc Or connect with us directly here: https://lnkd.in/eYA4Vhjy #AdTech #Publishing #AdOps #MediaOps #DevOps #RevOps #Revenue
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It’s official – Theorem has been ranked the #1 best place to work in NJ for 2024 by NJBIZ in the 15-49 employee category! 🎉 CEO Jay Kulkarni accepted this prestigious award at the recent 2024 Best Places to Work Awards event, attended by nearly 140 other competing companies and over 700 of New Jersey’s finest business leaders. Read more: https://lnkd.in/gK4dSGkg #CompanyCulture #Hiring #CompanyValues #MarTech #AdTech #Theorem #NJ
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