Tenjin

Hey Mobile Publishers! We have some exciting news! We partnered with CAS.AI to bring you an exclusive ad monetization benchmark report! In this report, you’ll find insights on: 👉 Ad Revenue Share by Platform 👉 Ad Revenue Share by Country for iOS and Android 👉 Ad Revenue Share by Ad Network for iOS and Android 👉 Average eCPM per Ad Format (Banners, Interstitial Ads, Rewarded Ads) Here’s a sneak-peak into some of the exciting insights we uncover: 📈iOS has 41% of the ad revenue share 🇺🇸In the USA, ad revenue on iOS is higher than in the rest of the world combined, accounting for 55%. 📊Applovin and Google AdMob combined hold 52% of the ad revenue share on Android Get the report here https://hubs.ly/Q02z3BKR0 #mobilepublishers #admonetization #benchmark #insights #mobiledevelopers

🇵🇰 Pakistan's mobile gaming industry is booming—so we dug deeper to uncover what’s really driving the growth. Introducing our latest report: "The State of Mobile Gaming in #Pakistan in 2025". Here's what's inside: 💡Insights from 50 game studios on UA and ad monetization trends 💡A breakdown of top games and publishers in 2024 via AppMagic 💡Expert advice and predictions from industry experts like Waqas Ahmed, Usman Sheikh and Syed Muhammad Mehdi Rizvi. In case you missed it last time we shared, find the full report here 👉 https://lnkd.in/eSxYvTUE As demand for regional insights grows, we’re focusing more on specific geos. Which country / region should we cover next? Let us know in the comments 👇

🚀 Excited to announce our newest integration with VenziMedia! Shout out to Armand Ramos Ashnika Narayan Tej Dewangan Abeer Nasir for ensuring a seamless integration process! 📈Tenjin users can now attribute installs and send callbacks to VenziMedia, unlocking deeper measurement and smarter decision-making. About Venzimedia: 🤔 VenziMedia is a performance-driven, cross-platform network that helps you scale user acquisition and drive long-term growth through programmatic DSPs, top traffic sources, and dynamic ad formats. Learn more about our integrated partners 👉 https://lnkd.in/e4UMMzhC

Our very own 🇺🇦 Roman Garbar will be speaking about User Acquisition at HIT Games Conference in Berlin! If you're planning to attend, we’d love to hear from you: 👉 Are there any UA-related topics or questions you’d like Roman to dive into during his session? Drop them in the comments or send us a message! And if you just want to catch up, and chat about what's new at Tenjin, 🇺🇦 Roman Garbar will be around from 📅 April 24–25th.

🚀 Exciting News! We’re thrilled to announce our latest partnership with Playdigo! 🎉 A huge shoutout to Daniel Ehevich 🔜 Possible and Roi Shimon from the Playdigo team for making this happen! 🤔 Who is Playdigo? Playdigo specializes in AI-powered programmatic advertising, helping advertisers and publishers maximize their impact across programmatic, mobile, CTV, display, and other digital channels. Their innovative technology seamlessly connects brands with their target audiences, enhancing engagement and driving measurable results. What does this mean for Tenjin users? 🔹 Enhanced Attribution & Insights – You can now directly attribute installs and send callbacks to Playdigo, unlocking deeper measurement capabilities for smarter decision-making. 📌 Explore our integrations here 👉 https://lnkd.in/e4UMMzhC

Founded in Beijing, ZPLAY is a top global mobile game publisher with millions of downloads worldwide. Together with Tenjin, ZPlay was able to achieve: 📈 ≈ 50% reduction in attribution costs 📈 Significant boost in ROI Read the full story here https://lnkd.in/eR_SE8Jb Wang Jane 💗

📊 In 2025, 66% of 🇵🇰 Pakistani mobile game studios monetize with both in-app ads and purchases. The mobile gaming industry in Pakistan is booming, and we wanted to dig deeper to understand the real story behind the growth. 🚀 That's why we’re excited to launch our new report: “The State of Mobile Gaming in Pakistan 2025.” 🎉 The report showcases current user-acquisition and ad monetization trends from a survey of 50 mobile gaming studios. As well as expert advice from industry experts like Waqas Ahmed Usman Sheikh and Syed Muhammad Mehdi Rizvi on the future of Mobile Gaming in Pakistan. Additionally, we partnered with AppMagic to give you:  📈Top 10 Mobile Publishers based in Pakistan in 2024 (Revenue / Downloads) 📈Top 10 Mobile Games based in Pakistan in 2024 (Revenue / Downloads) We’ve added a summary for you to scroll through below👇. But we would 10/10 recommend you to view the full report FOR FREE here: https://lnkd.in/eSxYvTUE

🎙️ New Tenjin ROI 101 Episode Alert! Best Practices for Applovin Max In the latest episode of Tenjin's ROI 101,🇺🇦 Roman Garbar is joined by Felix Braberg from two & a half gamers to dive deep into Applovin MAX. Here are some advices from this episode: 📈 Start with 4-5 networks 📈 Each ad placement should generate at least 1% of your total revenue. 📈 A/B Test everything—from bid floors to new networks—to ensure optimal results. 📈 Running tests for just 5-10 days can reveal game-changing insights. 📈 Start low with bid floors and monitor the impact. 📈 Keep it simple when starting out. 📈 Update your app-ads.txt regularly to ensure maximum demand. We are also sharing with you some of the slides that we used during the recording. Comment VIDEO to get a link for the full episode.

📢 📢 Hey Mobile Marketers! We have an important announcement for you! 📅 Starting today, Apple Search Ads now allows all MMPs to include view-through attribution in their reports, in addition to the existing click-through attribution. This means that users can be attributed to Apple Search Ads not only when they click on an ad but also when they view it. What Does This Mean for You? ⚠️  If your MMP has view-through attribution enabled by default, you may notice an increase in your installs and other key metrics for Apple Search Ads. How Does Tenjin Handle This? 🩷 At Tenjin, we believe in giving you control over your data. That's why view-through attribution is not enabled by default—the choice is yours. 🔗 Learn more: Apple Search Ads View-Through Attribution

💫 #GDC San Francisco 2025 – That’s a wrap! What an incredible week in San Francisco! We had an amazing time catching up with clients, friends, and industry leaders—discussing mobile gaming trends, growth strategies, and everything in between. 🎮🚀 A huge shoutout to Chun-Kai (CK) Wang, Jon Chang, Alex Kozachenko, Nick Bogovich and everyone we had the pleasure of meeting! Swipe through below for some of our favorite moments! 📸 Kooapps HyperBeard CherryPop Games PlayChannel Inc