Ten Adams

Too many health systems bury the lede on their website. Most users come looking to schedule >>Most leave without ever seeing that CTA... 💹 You fix that, conversions soar. Because, patients don't care how *cool* your site is. They care about what's easy. ⏩ Give them the quickest way to get the care they need. How quick-to-solve-problems is your website? #healthcaremarketing #healthcarestrategy #websites #userexperience #ux #optimize #clarifyoptimizegrow

Most health systems don't *lose* patients, they *confuse* them. The #1 reason patients don't choose you? They didn't know it was you they were choosing from. 🚫 Inconsistent brand 🚫 Conflicting messages 🚫 No clear reason to engage We've seen this story play out over and over. Especially after a merger, a reorg, or a new CEO. And every time - 📉 The brand becomes fragmented 📉 The patients feel it 📉 And the numbers start sliding >> When your story isn't clear, no one knows it's yours. And patients can't choose what they don't recognize. When you're navigating change, you need CLARITY. ✨ Clarity beats confusion every single time. #healthcaremarketing #healthcarestrategy #branding #brandidentity #tenadams #clarifyoptimizegrow

Still scared of influencers? You're missing one of the biggest trust-building tools in modern healthcare marketing. Here's the truth: Legacy health systems are slow to touch influencer marketing. ❌ Too risky. ❌ Too informal. ❌ Too unpredictable. ...Right? 🤔 Meanwhile, patients are out there trusting creators over commercials—and making their healthcare decisions accordingly. 📊 50% of millennials trust social influencers more than celebrities 📊 56% have made a purchase based on an influencer's recommendation As for our clients? One raised $56,628—with 100+ new online donors—in just 31 days. Here's why it works in healthcare (yes - even traditional systems): ✅ Real people telling real stories ✅ Local, authentic voices with deep audience credibility ✅ High engagement—especially when paired with a cause or CTA The impact is undeniable. Especially in healthcare where trust means everything. Influencer marketing in this space isn't risky. NOT using it might be. #healthcaremarketing #healthcarestrategy #influencermarketing #trust #tenadams #clarifyoptimizegrow

Turning your brand off when volume is good? That's like shutting down your website because the phones are ringing 🤦♀️ Many health systems treat marketing like a light switch: 💡 On when patient volume drops ⛔️ Off when the waiting room fills up But here's the truth - >> Brand equity COMPOUNDS. And when you stop showing up, you stop depositing into that bank. If you're not marketing your brand consistently, you're not building trust. Bank on your brand, not just on hope. #healthcaremarketing #healthcarestrategy #brandequity #growth #tenadams #clarifyoptimizegrow

➡️ Overplanning is killing your momentum. The health system down the road is moving faster because they're not paralyzed by perfect timelines or airtight marketing plans. If your team is still trying to 🚩 Map every detail before starting 🚩 Get everyone's input before taking action 🚩 Avoid rework, by getting it 💯 the very first time You're burning time, money, and bandwidth. Here's the thing - Planning should FUEL progress, not stall it. 🟢 Flexible frameworks > Rigid pre-set plans 🟢 Prioritization > Perfection 🟢 Feedback + testing > Forever in development The best healthcare marketing teams adapt in real time. Stop overplanning. Flexibility wins. #healthcaremarketing #healthcarestrategy #projectmanagement #tenadams #clarifyoptimizegrow with Brennen Small

Patients don't say, "This site is clunky." They just leave and don't come back... 🫤 ✅ Optimized website: Clear CTAs, mobile-first, easy booking ❌ Outdated website: Long load times, confusing navigation, dead ends ✅ Optimized website: Empathy baked into content + user flow ❌ Outdated website: Lists symptoms, but doesn't address concerns ✅ Optimized website: Live chat, digital scheduling, AI search ❌ Outdated website: "Call this number" buried on the Contact page Your website's either your top business driver... Or your biggest bottleneck. How's your site working for you? #healthcaremarketing #healthcarestrategy #websites #patientexperience #tenadams #clarifyoptimizegrow

➡️ If patients don't know who you are, they won't choose you. UTHSA had the talent, the research, and the care—but patients didn't know where to find it. Their brand was unclear, their digital access points were confusing, and the community didn't understand how academic medicine made a difference in real-world care. So we helped them build a brand strategy from the ground up. And launched an omnichannel campaign that made their value impossible to miss. 💹 9% increase in patient volume YoY 💹 150% lift in provider directory engagement 💹 4.28% increase in top-of-mind awareness If your brand isn't connecting the dots between innovation + patient care, you're leaving impact—and revenue—on the table. Is your brand making it clear why patients should choose you? #healthcaremarketing #healthcarestrategy #brandtransformation #tenadams #clarifyoptimizegrow

Are you riding the website rebuild rollercoaster? Your website's #1 job is patient acquisition—but too often, our sites can become a source of friction, frustration, lost revenue, and legal trouble. Does your site make any of these critical mistakes? -Slow load times + broken links drive patients away -Compliance gaps put you at legal risk -Outdated content makes it harder to find care The good news? Fixing these issues doesn't have to mean a costly, disruptive rebuild. Grab our free guide for tips to finally get off the ride: https://lnkd.in/g95iccGS #websites #patientacquisition #healthcaremarketing #healthcarestrategy

People don't care how much you know, until they know how much you care. -Theodore Roosevelt Deeply connecting with your patients requires taking the time to really get in their shoes, understand their needs, and clarify the stakes. When you can speak to their problems on all three levels, you'll have messaging that resonates. 👇 #clarify #messaging #healthcaremarketing #healthcarestrategy with Karmen Horton

Are you ready for Q2? Stay on track by checking in regularly with your strategic plan. How are you: ✅ Strengthening brand equity To make your org the clear and obvious choice for care ✅ Deepening connection + affinity And removing barriers to accessing care ✅ Fueling strategic growth By growing your service lines, revenue, and referrals Map your plan for the quarter and then get granular by creating your plan for April. Focused time NOW will help you hit May with clear progress on your KPIs. You've got this 💥 #Q2 #planning #healthcaremarketing #healthcarestrategy