Ten Adams

When VP Media Kim (Kruse) Wangler first moved into healthcare marketing, she wasn't sure it was the right call. ➡️ Now she knows: specialization is the advantage. Healthcare isn't just another vertical—it's personal, high-stakes, and incredibly complex. 💡And it demands strategy that's just as focused. At Ten Adams, we don't dabble in healthcare --> It's all we do. 💸 And that focus shows up in how we plan, place, and optimize every media dollar. Because when you work in a space this important, good enough *isn't* good enough. #healthcaremarketing #healthcarestrategy #mediastrategy #100percenthealthcare #tenadams #clarifyoptimizegrow

A clear brand gives your team momentum. A fragmented brand creates friction. Clear brands: 💖 Align internal teams 💖 Create confidence externally 💖 Drive preference + patient volume Fragmented brands: 💔 Confuse patients 💔 Create marketing rework 💔 Dilute brand equity + impact Which one sounds more like you? #healthcaremarketing #healthcarestrategy #branding #brandequity #tenadams #clarifyoptimizegrow

Healthcare brands are evolving fast. And most orgs aren't keeping up. We talk to healthcare leaders everyday trying to answer questions like: ⁉️ What does our brand actually stand for now? ⁉️ Why aren't our campaigns gaining traction? ⁉️ Why are patients still choosing competitors, even with lesser services? Here's the hard truth --> You can't solve what you haven't clarified. That's why we start every engagement with the Clarity Catalyst—a 90 day, 360 degree review of your org that gives you: ☑️ A clear, honest picture of your current brand equity ☑️ Deep insight into what your market actually thinks, feels, and needs ☑️ A prioritized roadmap to drive volume, referrals and revenue Because until you understand what's not working, every move is just a guess. If you're ready to stop guessing + start growing, this is the first step ⬇️ https://lnkd.in/g-2zGv_j #healthcaremarketing #healthcarestrategy #datadriven #insights #tenadams #clarifyoptimizegrow

You're under pressure to prove marketing's value. But, if your efforts aren't tied to business goals, it's easy for your work to get dismissed as "just creative." The fastest way to earn trust with your C-Suite? 📝 Align your campaigns with what matters most to the org 📊 Use data to back creative decisions 💹 Show how marketing drives real, strategic outcomes You don't need to do more. You need to do what actually moves the needle. VP Creative, Kris Laufer, breaks it down 👇 #healthcaremarketing #healthcarestrategy #datadriven #strategicgoals #tenadams #clarifyoptimizegrow

Too many health systems bury the lede on their website. Most users come looking to schedule >>Most leave without ever seeing that CTA... 💹 You fix that, conversions soar. Because, patients don't care how *cool* your site is. They care about what's easy. ⏩ Give them the quickest way to get the care they need. How quick-to-solve-problems is your website? #healthcaremarketing #healthcarestrategy #websites #userexperience #ux #optimize #clarifyoptimizegrow

Most health systems don't *lose* patients, they *confuse* them. The #1 reason patients don't choose you? They didn't know it was you they were choosing from. 🚫 Inconsistent brand 🚫 Conflicting messages 🚫 No clear reason to engage We've seen this story play out over and over. Especially after a merger, a reorg, or a new CEO. And every time - 📉 The brand becomes fragmented 📉 The patients feel it 📉 And the numbers start sliding >> When your story isn't clear, no one knows it's yours. And patients can't choose what they don't recognize. When you're navigating change, you need CLARITY. ✨ Clarity beats confusion every single time. #healthcaremarketing #healthcarestrategy #branding #brandidentity #tenadams #clarifyoptimizegrow

Still scared of influencers? You're missing one of the biggest trust-building tools in modern healthcare marketing. Here's the truth: Legacy health systems are slow to touch influencer marketing. ❌ Too risky. ❌ Too informal. ❌ Too unpredictable. ...Right? 🤔 Meanwhile, patients are out there trusting creators over commercials—and making their healthcare decisions accordingly. 📊 50% of millennials trust social influencers more than celebrities 📊 56% have made a purchase based on an influencer's recommendation As for our clients? One raised $56,628—with 100+ new online donors—in just 31 days. Here's why it works in healthcare (yes - even traditional systems): ✅ Real people telling real stories ✅ Local, authentic voices with deep audience credibility ✅ High engagement—especially when paired with a cause or CTA The impact is undeniable. Especially in healthcare where trust means everything. Influencer marketing in this space isn't risky. NOT using it might be. #healthcaremarketing #healthcarestrategy #influencermarketing #trust #tenadams #clarifyoptimizegrow

Turning your brand off when volume is good? That's like shutting down your website because the phones are ringing 🤦♀️ Many health systems treat marketing like a light switch: 💡 On when patient volume drops ⛔️ Off when the waiting room fills up But here's the truth - >> Brand equity COMPOUNDS. And when you stop showing up, you stop depositing into that bank. If you're not marketing your brand consistently, you're not building trust. Bank on your brand, not just on hope. #healthcaremarketing #healthcarestrategy #brandequity #growth #tenadams #clarifyoptimizegrow

➡️ Overplanning is killing your momentum. The health system down the road is moving faster because they're not paralyzed by perfect timelines or airtight marketing plans. If your team is still trying to 🚩 Map every detail before starting 🚩 Get everyone's input before taking action 🚩 Avoid rework, by getting it 💯 the very first time You're burning time, money, and bandwidth. Here's the thing - Planning should FUEL progress, not stall it. 🟢 Flexible frameworks > Rigid pre-set plans 🟢 Prioritization > Perfection 🟢 Feedback + testing > Forever in development The best healthcare marketing teams adapt in real time. Stop overplanning. Flexibility wins. #healthcaremarketing #healthcarestrategy #projectmanagement #tenadams #clarifyoptimizegrow with Brennen Small

Patients don't say, "This site is clunky." They just leave and don't come back... 🫤 ✅ Optimized website: Clear CTAs, mobile-first, easy booking ❌ Outdated website: Long load times, confusing navigation, dead ends ✅ Optimized website: Empathy baked into content + user flow ❌ Outdated website: Lists symptoms, but doesn't address concerns ✅ Optimized website: Live chat, digital scheduling, AI search ❌ Outdated website: "Call this number" buried on the Contact page Your website's either your top business driver... Or your biggest bottleneck. How's your site working for you? #healthcaremarketing #healthcarestrategy #websites #patientexperience #tenadams #clarifyoptimizegrow