Tastemade

🎙️ “𝐆𝐨 𝐢𝐧 𝐭𝐡𝐞 𝐝𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧 𝐨𝐭𝐡𝐞𝐫 𝐩𝐞𝐨𝐩𝐥𝐞 𝐚𝐫𝐞𝐧’𝐭 𝐠𝐨𝐢𝐧𝐠—𝐚𝐧𝐝 𝐭𝐫𝐮𝐬𝐭 𝐭𝐡𝐚𝐭 𝐲𝐨𝐮’𝐫𝐞 𝐧𝐨𝐭 𝐜𝐫𝐚𝐳𝐲 𝐟𝐨𝐫 𝐝𝐨𝐢𝐧𝐠 𝐢𝐭.” When I asked Evan Bregman from Wonder/Tastemade to look back, his message was clear: TRUST THE PROCESS...even if there’s no recipe, no mise en place, no playbook in the kitchen. In media, there’s no set menu. But if you Wubble Down, season your vision, and keep your strategy on a low simmer—it tends to come out fire. Careers aren’t sous vide perfection. They’re messy, overcooked, undercooked, plated weird, but if you trust your flavor? You serve something no one else can replicate. 🎧 The Streaming Wars Podcast is NOW LIVE on Spotify, YouTube, Apple, Amazon, and Audible. Tap in while it’s 🔥 . #TrustTheProcess #Tastemade #WubbleDown #StreamingMedia #ChefMode

The founder's journey is many things – but above all it is an exercise in belief.  Belief in yourself, belief in the idea, belief in the team, and belief in what you are building will not only endure – but hopefully thrive. Twelve years ago we founded #Tastemade with a simple mission to connect the world through food. And today we are thrilled to announce that we are joining forces with Marc Lore and the team at Wonder to accelerate its vision for building a super app for mealtime. The acquisition of Tastemade will provide Wonder with the ability to engage and inspire consumers through world-class video storytelling, power its retail media business, and enhance its content marketing engine. Wonder will leverage Tastemade’s deep connection with consumers, its track record of partnering with the biggest platforms & advertisers, and its award-winning studio to fuel Wonder’s family of brands including Wonder’s retail locations and app, @Blue Apron, Grubhub, and the 25+ restaurant brands that they own and operate. We’d like to thank our investors who supported us over the years including Redpoint, The Raine Group, Comcast Ventures, Warner Bros. Discovery, Liberty Media, Goldman Sachs, Mitsui & Co., Ltd., Amazon, among many others. And thanks to our team whose creativity and execution helped us build Tastemade into a brand beloved around the globe. From the first time we met Marc in NYC last year, we shared a belief that content and media could accelerate Wonder’s mission to make great food more accessible, while also furthering our mission to delight, engage, and inspire consumers through real-life storytelling. So it’s with that shared belief that we set off on this new journey together. – Larry Fitzgibbon, Steven Kydd & Joe Perez

The founder's journey is many things – but above all it is an exercise in belief.  Belief in yourself, belief in the idea, belief in the team, and belief in what you are building will not only endure – but hopefully thrive. Twelve years ago we founded #Tastemade with a simple mission to connect the world through food. And today we are thrilled to announce that we are joining forces with Marc Lore and the team at Wonder to accelerate its vision for building a super app for mealtime. The acquisition of Tastemade will provide Wonder with the ability to engage and inspire consumers through world-class video storytelling, power its retail media business, and enhance its content marketing engine. Wonder will leverage Tastemade’s deep connection with consumers, its track record of partnering with the biggest platforms & advertisers, and its award-winning studio to fuel Wonder’s family of brands including Wonder’s retail locations and app, @Blue Apron, Grubhub, and the 25+ restaurant brands that they own and operate. We’d like to thank our investors who supported us over the years including Redpoint, The Raine Group, Comcast Ventures, Warner Bros. Discovery, Liberty Media, Goldman Sachs, Mitsui & Co., Ltd., Amazon, among many others. And thanks to our team whose creativity and execution helped us build Tastemade into a brand beloved around the globe. From the first time we met Marc in NYC last year, we shared a belief that content and media could accelerate Wonder’s mission to make great food more accessible, while also furthering our mission to delight, engage, and inspire consumers through real-life storytelling. So it’s with that shared belief that we set off on this new journey together. – Larry Fitzgibbon, Steven Kydd & Joe Perez