Sybill

Why even bother with culture codes? Aren't those just fancy phrases for interviews? We beg to differ. At Sybill, our culture codes aren't decorative posters for office walls—they're essential reminders. When you're part of a lean, remote team spanning multiple time zones, free from micromanagement, these codes become your compass. They're essential when someone gets stuck, obsessing over the 'perfect' copy. Our culture reminds them to prioritize momentum over perfection—finalize, ship, and iterate swiftly (no questions asked!). They're essential when planning our roadmap—not choosing flashy features for boardroom applause, but prioritizing what truly excites our users. They're essential when you're operating independently, miles away and hours apart from teammates. Our culture instills a founder’s mindset: each action, each decision, moves Sybill forward.

I frequently slept 3 hours/day and juggled multiple jobs before I found tech sales. Growing up, I loved to be surrounded by energy. Large crowds, fitness, events. Such a big part of me as a kid came from performing in front of others. When I was on stage, I always wanted to share a little spark with the crowd. To inspire the audience to connect with whatever they were passionate about. Off-stage, I’ve always wanted people to feel welcome - like a guest in my home. It shaped my years bartending, how I taught fitness and my approach to sales. Thanks to those client-facing jobs, I learned to read people and match their energy. I started showing up in a way that was compatible and effective considering the person in front me. I love movement, I loved that energy but It got pretty crazy sometimes. “Working at a bar from 10am until 5pm, teaching a Zumba class, then working at another bar into the night only to get up at 7am to train clients at the gym.“ The first time I started thinking about Sales was back in 2020 when Covid hit. I was in fitness full time,and between classes and private clients I just pushed myself to “go go go go”. I used to work with a fitness trainer who transitioned to the tech space. He got started as an SDR and now is a phenomenal AE. I reached out to him back then and I never forgot his words to this day: “Moving from fitness to tech was one of the best decisions of my life”. I decided to commit. Did some research on how to break into tech sales from non-traditional backgrounds, and came across AspireShip. Their Sales Foundation course was amazing. I finished it and got placed in less than 30 days. I couldn’t believe it. Started as an SDR and worked my way up. I feel like the most important trait that allows me to be good at sales is authenticity. People want real interactions, they’re tired of scripts. One strategy that helps me stay grounded is something I call “Notice and Name.” It’s about pausing to recognize emotional triggers in the moment, naming what you’re feeling, and understanding how it might be influencing your decisions. Self-awareness is a superpower in sales - especially when the pressure’s on. In this line of work, no matter how good the product is, you’re at the mercy of people’s timelines. Their priorities shift. One day you think you’re closing a deal, the next day they ghost you and you’re worried about hitting quota. Acknowledge the feeling, accept it and let it go. You’ll bounce back faster and get better at detaching from the outcomes. - Nikki Gagnon #sales #inspiration #entrepreneurship Sybill Humans of Sales

https://www.sybill.ai/ This is the most powerful meeting attendee that I have seen yet. The ability for Sybill to transcribe a meeting, state action items, and then come back for qualitative analysis of the discussion is truly remarkable. I'm not associated with the Sybill organization, but I'm a fan of their capabilities. This one should be on your watchlist.

Knowledge is a burden. But like any burden worth carrying, we hold it because it leads somewhere. We carry it because it matters. For most of my life, I (Nishit) have been obsessed with note-taking. Not the “write-it-down-and-forget” kind. The kind where every sentence someone says lingers in your head for days. Insights. Objections. Frameworks. They swirl together - pages of scattered thoughts, call recaps, scribbled to-dos. And sometimes when I talk to someone, I’ll catch myself saying, "There are three things that come to mind." I can feel the weight lifting just a little, like sharing it is the only way to make sense of it. I think a lot of AEs feel this too. You jump from call to call, pitch to pitch. You remember something a prospect said last week—something small, but it mattered. Only now, you can't find it. Not in your notes. Not in your CRM. Not in your memory. Because in sales, knowledge isn’t just a burden. It’s a liability when it’s scattered. It’s power when it’s accessible. I’ve seen great deals fall through because the context was lost. I’ve also seen quiet follow-ups land massive renewals—just because someone remembered the exact thing that mattered. At Sybill, we think a lot about this. Not just about making your job easier. But about lightening the load. About making knowledge feel less like a weight you carry alone—and more like music you can finally share. For some reps, that “music” is a well-timed follow-up. For others, it’s pulling up a deal summary before a QBR and actually feeling prepared. For most—it’s simply having clarity in the chaos. So if you’ve ever felt like your head is full but your hands can’t keep up - You’re not alone. You were never meant to carry all of it by yourself. The art isn’t in knowing everything. It’s in having systems that make sure what matters doesn’t get lost. Dropping something huge next week to help you lessen the load. Stay close. 💙

I want everyone to have first row seats to the world's best sales talent. A peek behind the curtain. If you've always wanted to know how great sales people think, feel and act, this is for you. In the past 5 years, I’ve talked to 3500+ sales reps. I’ve seen the constant hustle - making cold calls, emailing with a high chance of getting ghosted, and deals breaking at the last moment. Everyone talks about storytelling. But not everyone gets their story told - especially in sales. The anxiety before a big pitch. The high of closing a dream deal. The burnout that creeps in when you're chasing monthly targets that feel just out of reach. The quiet pride of helping a client solve a real problem - something that rarely makes it to a leaderboard. At Sybill AI, We understood that silence and that’s how Humans of Sales was born. We want HoS to represent: 1. A space for honest, unfiltered stories from the people who live and breathe sales. 2. Actionable sales tips. 3. Fresh industry trends 4. And career-defining wins & losses. Because before someone hits quota, they go through self-doubt, failed demos, and missed callbacks - and somehow, still show up the next day. That kind of resilience deserves to be heard. If you’ve been through a crazy sales journey, or know someone who did, I’d love to hear from you! Sybill Humans of Sales #sales #stories

For the last 14 years, I’ve worked with early-stage founders transitioning from founder-led sales to bringing on their first SDR or partnering with an outbound agency. Here’s the pattern I see over & over 👇 You’re obsessed with your product (which is great!) But that passion often makes it really hard to explain what you do in a way that resonates with someone who’s never heard of you. So when you finally bring in an outbound partner, it’s rarely plug & play — because most teams don’t have a sales playbook (or anything close to it). Which means you spend the first 30+ days scrambling to answer basic questions like: ❓ Who exactly are we targeting? ❓ What problems do we solve for them? ❓ What do we say in a cold email vs. cold call vs. LinkedIn DM? ❓ What objections should we expect — & how do we handle them? ❓ What success stories can we lean on for credibility? Instead of giving your SDR a map, you hand them a machete & point toward the jungle. Not ideal. Here’s my go-to framework for fixing that 👇 ✅ Start a Google Doc — this is your playbook. Break it into sections: ideal customer profiles, core messaging, pain points, channel-specific talk tracks, objection handling, social proof, etc. 🎥 Then add video — record short explainers using a tool like Sendspark. Show how you sell. Reps learn faster when they can hear tone, see delivery, & understand the flow. 📹 If you’re running discovery or sales calls on Zoom, invest in a tool like Sybill It automatically records, summarizes, & analyzes your calls — building a library of real conversations for your SDR to review. It’s a goldmine for: • Learning common objections • Picking up phrasing & tone that lands • Understanding how real buyers talk about their pain This combo — a structured playbook + video content + real call recordings — is the fastest way to get your reps up to speed & delivering results. So now I’m curious — do you have a sales playbook? If so, what does it include? If not… what’s your plan to ramp reps quickly? Drop your thoughts 👇 I’d love to hear how others are approaching this. #FounderLeadSales #SalesDevelopment #OutboundSales #SalesEnablement #SalesPlaybook #TheOutboundSalesGuy

Yesterday, I was building a QBR deck at 11 PM. Earlier that day, my toddler had a meltdown mid-Zoom. Also earlier, a customer asked for “a quick call” that turned into a 47-minute support intervention. Somewhere in between, I answered 19 emails, and nudged two teams for follow-ups. Hi, I’m Sarah Hachtel. Customer Success Manager at Sybill—and I’m taking over our LinkedIn today to share something. A realization I’ve had many times over: I work remotely. I’m a mom. And I’m also the only person primarily managing 4,000+ users. Here’s what they don’t write in a CSM job description: It’s not just NPS scores or quarterly reviews. It’s not just renewals and expansions. It’s knowing your champion prefers Slack updates on Mondays because Tuesdays are packed. It’s the invisible work—the context-bridging, the emotional labor, the micro-actions that tie Product, Sales, and Support into one cohesive customer story. On paper, we’re a CSM, AE, VP, Manager. In reality? We’re also moms of toddlers. Sometimes single parents. Sometimes caregivers. Always human. Is that job important? Hell yeah. Is this job important? Yes. I love what I do, what I solve, and the fact that million-dollar businesses run smoother because of it. What makes that possible? Spending time on what actually matters. Not just to save time- But to save energy. To avoid burnout. To protect the part of me that wants to show up fully—as a mom and a CSM. So when I was building that QBR deck at 11 PM? I wasn’t chasing context across 5 tabs. I wasn’t scrambling through notes or pinging the AE late at night. I just asked. And I got everything I needed—pulled straight from past calls, emails CRM. I asked… using what we’re calling our strongest release yet. (BTW, It’s rolling out next week.) Because when you’re trying to show up for your team, your customers, your family- You start caring deeply about how you spend every hour. I don’t need to do everything. I just need to do what matters— well. If you’ve felt the burn too, we’re bringing something huge for you. Stay tuned.

Like all good things, it started with food! But not in the way you’d expect. I loved everything – food and health, so a food science degree seemed like the natural choice. But by my third year, I started having this sinking feeling. What now? I didn’t want to spend my life in a lab coat, running experiments on yogurt cultures. For my internship, I needed to find something connected to food science, so I joined a small startup in Dublin that made calorie-conscious meals for older people. It was a tiny team, which meant I had to do a bit of everything. One day, they asked me to make cold calls. I decided to give it a shot. Turns out – I was actually good at it! I had a sudden revelation – this could actually be something I could enjoy doing. Around the same time, some of my friends were getting into tech. Dublin’s startup scene was booming and I wanted in, but my degree didn’t exactly scream “tech”. SurveyMonkey was opening their office in Europe. I reached out to the team, and they asked me to come back and do a pitch for an Account Executive position. The catch? I had zero sales or business development experience whatsoever. So I stayed up late nights prepping everything I could possibly learn about being an AE; how to pitch, how to structure a sales conversation, how to close a deal. I walked into that room with full confidence, even though I had no real experience. They said, “You don’t have the experience, but all right, we’re going to give you a go as an AE.” And the rest was history. I ended up staying there for five years and loved the job. I was employee number three on the sales team, and we went from just a handful of us to over a hundred AEs across Europe. But it wasn’t always easy. There was this one deal I had spent eighteen months working on. And just when we were about to close, they pulled out. I was completely shattered. Eighteen months of calls, meetings, negotiations and hardwork, all of it had reduced to nothing. That moment changed everything for me. I realized rejection isn’t the end of a conversation; it’s just a pause. Sometimes things just don’t go the way you planned. And that’s okay. The important thing to do is to keep showing up. The next day, I reached out to them again, just to understand what went wrong. Two days later, they came back. Turns out, the alternative they had chosen wasn’t working out. It became one of the biggest deals of my career. Now, I get to work with companies from across the world with products solving problems I never even knew existed! The journey has been full of twists and turns, but every step has been worth it. I’ve learned that if you’re open to new experiences, you can end up exactly where you’re meant to be. And you might even surprise yourself along the way! -Laura McAnena

Meet the OG Sybill Sales Squad - now in digital collectibles. 😁 The crew, staying lean yet carrying million-dollar businesses on their shoulders, closing hefty deals swiftly, and shielding all of us from the frontlines. We turned their chaos, charm, and CRM tabs into digital collectibles - and framed them with cool coffee cups. (No, but Nishit literally has his amber cup with his name and he's obsessed with it, lol) Because if you’re gonna build with legends, you may as well create funky collectibles for them! To Akshat, Nikki, Sarah, & Nishit 🩷

You might be exactly who we're looking for. We're growing across departments—here are just two of our key openings: 1. Creative Director (Social & Video) - Remote, North America You'll shape how the world experiences Sybill, turning our vision into scroll-stopping, shareable stories. Your creativity won't just fuel campaigns—it'll build a memorable brand that resonates with both new audiences and loyal fans. 2. Senior Product Marketing Manager - Remote, North America You’ll be the driving force behind a website experience that transforms curious visitors into engaged customers. You'll craft persuasive messaging, test bold ideas, and refine the user experience at the intersection of product, marketing, and design. We're also actively hiring across Product & Engineering to support our rapid growth. Check this page for more info: https://lnkd.in/d3XDWvN At Sybill, you'll own your work from start to finish, without micromanagement (guaranteed). We're a lean team making a big impact. Join us! Interested or know someone great? Send work samples to careers@sybill.ai See you inside! 👋 (Also, we're crazy people, like this 👇 )