Last Chance to Register! 🚨 Earth Month isn’t just a marketing moment—it’s your brand’s opportunity to lead. Join us for a powerful conversation on how to turn this season of awareness into long-term, circular action. Hear from: 🌍 Mary Chiam, Chief Commercial Officer at SuperCircle 🔁 Jake Disraeli, CEO at Treet 🌱 Dane Baker, CEO at EcoCart Engage in conversation around strategies, systems, and real-world wins your team can use to move from intention to measurable impact. 🗓️ Tomorrow – Thursday, April 10 🕐 1PM ET / 10AM PT 📍 Free & virtual Don’t miss the chance to set your sustainability strategy in motion. 🔗 Register now: https://lnkd.in/ePf4s4Vy #EarthMonth #CircularEconomy #SustainableBrands #SystemsChange #ClimateAction #Innovation #SupplyChainSustainability
SuperCircle
Technology, Information and Internet
SuperCircle powers circularity for the world’s leading fashion brands.
About us
SuperCircle powers circularity for the world's best retail brands. Through our tech platform and reverse logistics system, SuperCircle links retail with the waste management industry to close the loop and eliminate post-consumer clothing waste. A platform by brands for brands, SuperCircle has been built alongside some of the world’s best retail partners and in coalition with industry leaders in circularity to bring retail closed loop. SuperCircle envisions a world where nothing is ever thrown away — and closing the loop creates value.
- Website
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https://supercircle.world/
External link for SuperCircle
- Industry
- Technology, Information and Internet
- Company size
- 2-10 employees
- Type
- Privately Held
Employees at SuperCircle
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Mohannad El-Khairy
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Katie Tobias
Chief Marketing Officer | Brand & GTM Advisor & Consultant | Yoga, Meditation, Retreat Leader | Building Wellbeing & Sustainability Brands…
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Juliana Zaffari
Head of Recycling Operations and Circular Development
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Chloe Marie Songer
Co-Founder & CEO at SuperCircle + Thousand Fell
Updates
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Earth Month isn’t just a moment—it’s a catalyst for lasting impact. As brands navigate the growing urgency around sustainability and circularity, Earth Month presents an opportunity to kickstart systems and strategies that drive long-term, measurable impact. Join Mary Chiam, Chief Commercial Officer at SuperCircle alongside Jake Disraeli, CEO of Treet, and Dane Baker CEO of EcoCart to learn how brands (like yours!) can use Earth Month as a launchpad for circularity. 🗓️ Thursday, April 10th 🕐 1PM ET / 10AM PT 📍 Free virtual event What you'll take away: ✅ Real-world examples of brands successfully using Earth Month as a springboard for deeper impact ✅ Activate internal teams and stakeholders to lean into sustainability as a component of long-term brand & business growth ✅ Tactical ideas to build momentum that keeps sustainability top of mind—internally and externally—far beyond a single moment ✅ Learnings & insights you can leverage to develop new, sustainable models your whole team can rally behind 🔗 Register here: https://lnkd.in/ePf4s4Vy #EarthMonth #CircularEconomy #SustainableBrands #SystemsChange #ClimateAction #Innovation #SupplyChainSustainability
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Introducing a new era for circularity in medical apparel 🩺♻️ We’re thrilled to be partnering with FIGS to launch “Scrubs That Don’t Suck”, the first-ever large-scale scrub recycling program in the healthcare industry. With this new program, scrubs—garments that rarely have viable next-life pathways—will have a dedicated recycling solution powered by SuperCircle’s circularity infrastructure, closing the loop on one of the highest-wear categories in apparel. Starting today, FIGS customers can recycle their used (boxy, itchy) scrubs (that suck) and receive a $50 credit during the month of April toward new FIGS (scrubs that don’t suck!) or $25 year-round. From there, the scrubs will be sorted and processed by SuperCircle into one of 41 different recycling feeds, maximizing their next-life utility. To celebrate, FIGS and SuperCircle are popping up in Houston at the Marriott Medical Center this weekend April 4-6, giving the healthcare community the opportunity to recycle their scrubs in person and enjoy fun experiences and giveaways. Together, we’re setting a new standard for sustainability in the medical apparel space, and this is just the beginning. Thank you to Kristin Toussaint at Fast Company for sharing the story behind this partnership. Check out the exclusive: https://lnkd.in/eVPa-6hX #CircularEconomy #Sustainability #TextileRecycling #MedicalApparel #FIGS #EarthMonth #Circularity #SuperCircle
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WWD EXCLUSIVE: Uniqlo Teams Up With Piece of Cake Moving and Storage and SuperCircle for Earth Month This Earth Month, SuperCircle is proud to partner with UNIQLO and Piece of Cake Moving & Storage on UNtrash It — a first-of-its-kind initiative that makes it easier than ever to keep clothing out of landfill. 🌎 How it works: Whether you're moving, decluttering, or making space, UNtrash It meets you in the moment to responsibly part with clothing — without the hassle. Book your move with Piece of Cake Moving & Storage, pack your UNtrash It bag(s), and hand them to your movers. Not moving? Drop-offs are available at any UNIQLO store via RE.UNIQLO bins. 🚚♻️ Powered by Piece of Cake’s logistics, UNIQLO’s in-store collection program, and SuperCircle’s circularity infrastructure, UNtrash It is the frictionless solution that keeps textiles in use—and out of landfill. “The UNtrash It initiative takes our years-long partnership with RE.UNIQLO to a new level by making it easier than ever for consumers to recycle and give their clothing a second life, right when they need it most,” said Chloe Marie Songer, Co-Founder and CEO of SuperCircle. “We're turning what used to be a burden into an effortless, impactful action that keeps valuable textiles out of landfill and in circulation.” Big thanks to Kanika Talwar at WWD for telling the story behind this breakthrough collaboration. 📰 Read the exclusive: https://lnkd.in/eUjx6FAH We’re just getting started. Stay tuned for more from UNtrash It throughout Earth Month. #UNtrashIt #EarthMonth #UNIQLO #UNIQLOUSA #PieceOfCakeMoving #MovingDay #Recycle #CircularFashion #SustainableMoving #SuperCircle #WWD
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Heading to the Sourcing Journal Sustainability Summit in NYC this Wednesday, 3/19? See you there. SuperCircle is excited to join the conversation on the future of circularity, textile recovery, and responsible innovation. If you'll be there, our team and Co-Founders Chloe Marie Songer and Stuart Ahlum would love to connect. Send us a message at partnerships@supercircle.world or comment below if you’ll be attending. ♻️ Plus, join us after from 6-8pm for a SuperCircle happy hour — cocktails, light bites, and inspiring conversation. 🍸 #SuperCircle #SourcingJournal #SustainabilitySummit #Circularity
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SuperCircle is heading to Manifest 2025, Feb 10-12! 🚀♻️ We're excited to join the conversation on the future of supply chain innovation at the premier event for logistics, sustainability, and circularity. Our CEO, Chloe Marie Songer, will be speaking on the Decarbonizing Our Supply Chains panel—diving into what it really takes to build scalable, circular solutions that cut emissions and create value. Join Chloe for this discussion on Feb 10th alongside leaders from Bcomp Ltd, PepsiCo, DHL Supply Chain, and Joseph Weilgus, CEO of New Legacy. If you’ll be at Manifest, let’s connect! 💡 Whether you’re a brand, retailer, or innovator looking to future-proof your supply chain, we’d love to chat. Reach out to krei@supercircle.world to find time with our team. See you in Vegas! 🔄✨ #Manifest2025 #CircularSupplyChain #Decarbonization #SustainableInnovation
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SuperCircle is bringing circularity to NYFW We’re excited to be showcasing and speaking at EDGE 2025—the NYFW Fashion Tech Expo hosted by Threads of Tech x All Things Fashion Tech x in haus. This event is all about pushing fashion forward, spotlighting the innovators shaping the future of retail, sustainability, and circularity. 📅 Feb 8 | Creator House, Union Square 🎤 Catch our Founder & CEO, Chloe Marie Songer, on the “Extending Lifecycles” panel at 4 PM alongside leaders in circularity to break down how brands can build scalable takeback and resale programs that actually work. With leaders from Rent the Runway, Poshmark, Amazon, and more in the room, this is where the most exciting fashion-tech conversations are happening. 🔗 Want to connect while we’re there? Send us a DM! #EDGE2025 #NYFW #FashionTech #Circularity #SustainableFashion
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SB 707, meet HB 1420. 💥 Another major step toward circularity is here—Washington just introduced a textile EPR bill that will reshape how brands and retailers handle end-of-life textiles. HB 1420 would require producers to take financial and operational responsibility for collecting, sorting, repairing, and recycling apparel, footwear, and accessories sold in the state. Sound familiar? This builds on the momentum of California’s SB 707, reinforcing that circularity isn’t a trend—it’s the future. What this means for brands & retailers: ⚡ Accountability is expanding – If you sell textiles, you’ll need a plan for their end of life ⚡ Retailers, take note – You could be held responsible for products you don’t manufacture ⚡ Proactive brands will win – Aligning with circularity now will put you ahead of regulations, customer expectations, and financial liability At SuperCircle, we’re helping brands navigate this shift—so you don’t just comply, you lead. Ready to future-proof your business? DM us or reach out to inquiries@supercircle.world to get started. 🔄♻️ Link in comments to learn more. #CircularEconomy #TextileRecycling #EPR #Sustainability
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🔄 EOY Warehouse Clean-Out: Recycle Excess & Damages As we wrap up 2024, we know a clean warehouse and a balanced sheet are top priorities. SuperCircle is here to help you clear out your inventory, keep it off the balance sheet, and out of the landfill. ROI-Positive Opportunities: ✅ 2024 Tax Write-Downs ✅ Donation Tax Credits ✅ Potential $$$ back through Duty Drawback (if eligible) ✅ Cost-savings on storage costs ✅ Divert items from landfill & make space for 2025 inventory ✅ Best-in-class reporting, full traceability on disposition & impact Ready to clean out your warehouse and maximize your end-of-year benefits? Let's make a positive impact together. ♻️ Reach out to us directly at inquiries@supercircle.world #CircularEconomy #Sustainability #WarehouseCleanOut #Recycling #EOY2024 #SuperCircle #Impact
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New year, new activewear—on us. We've partnered with Girlfriend Collective to give your 2025 closet an upgrade, while helping you responsibly recycle what no longer sparks joy. Now through 12/31/24, when you recycle your pre-loved clothing (from any brand) through our ReGirlfriend program, you’ll be entered to win a $500 Girlfriend Collective gift card. Plus, you’ll earn up to 30% off your next purchase just for recycling, thanks to our always-on ReGirlfriend program. Ready, Set, Recycle 👉 https://lnkd.in/e3fbyZsq Terms and conditions apply. See FAQs for full details. #Circularity #recyclingprogram #giveaway #sustainablefashion