Studs

Studs is leveling up! 🚀 WWD's Layla Ilchi reports that we’re expanding our retail footprint with 10 new stores in 2025—bringing our total to 40 nationwide by year-end. This growth is a strategic step in making Studs the go-to destination for safe, needle-based ear piercing, meeting demand in key markets and urban centers like Tampa, Houston, and Philadelphia. Plus, we’re evolving our in-studio experience with a refreshed design that reflects where we’re headed next. The future of Earscaping is here, and we’re just getting started! Read more: https://lnkd.in/eKg-9HAq

Trying to decide what to get pierced next? Our Piercing Educator, Rebecca Kuhne weighed in on the 7 Piercing Trends You’ll See Everywhere in 2025 https://lnkd.in/eNcfefzp. So whether you’re dreaming of the Hidden Helix, Daith or Conch — we’ve got just what you need to level up your Earscape 💖 Thank you to Jesa Marie C. and Allure for the feature!

The New York Times reports on ear piercing as the new everyday affordable luxury. Our Co-Founder Lisa Bubbers notes that "what’s unique about piercings is that they are always about personal milestones." At Studs, customers are coming into our Studios for 2-3 piercings at a time, and often make an occasion out of it by bringing friends and family. Because it’s not just about building your dream Earscape, it’s about the exp(ear)ience too. Thanks to Libby Banks for the feature! Read more here - https://lnkd.in/ewYf4SpS

Studs is moving the needle! 🪡 We’re excited to share that we’ve been named in the Inc. Magazine 5000 List! This list honors the fastest-growing private companies in the U.S. This honor is a direct result of our team's hard work, passion and dedication to driving our incredible growth and to doing what we do best — bringing the concept of Earscaping to life everyday with our expert ear piercing. https://lnkd.in/g6Yn3rnH

When we set out dreaming about what Studs would become, we realized that there wasn't a store, intended for adults, where people could get high-quality ear piercings and shop from a wide selection of piercing jewelry. That's why Anna and Lisa created Studs -- to create a fun, supportive, and stress-free piercing experience with jewelry options that you actually want to keep in your ears.  But don't take our word for it, just read what Casey Lewis, author of the trends newsletter After School, has to say about the magic of a Studs Studio. "The studios are all highly photogenic and the branding is extremely unique. Someone could upload a photo of themselves getting their ears pierced at Studs and the average young woman would be able to identify it as Studs even without a location tag,” she says. And like shopping at Glossier, going there is a bit of a flex. “It's more than just getting a new lip gloss or piercing; it's about being part of something" Thanks to Lindy Segal and Marieclaire.com for the feature. Read more here  https://lnkd.in/eR6h_2wA

Proud to share that our very own, Anna Harman has been named one of the 2024 Retail Innovators. It’s an honor to be recognized alongside other leaders of retail brands like Target, General Mills and more — who are leading the retail industry through innovation and creating new standards for retail excellence in the process. Congrats Anna! To the other 19 winners, h(ear)’s to you too! 💛 https://lnkd.in/egCxH_Je

It's official, Earscaping just got fanci(ear) ✨💎👂 Meet our pop-up studio – Fancy Studs. A fine jewelry ear piercing experience well versed in the ways of elevated Earscaping. The highlight? An exclusive collection of 14k gold earrings all featuring lab-grown diamonds. Find us at 414 W Broadway in NYC’s Soho neighborhood! We’ll be open today through May 24th. studs.com/fancy

We're excited to announce the launch of Fancy Studs, our fine jewelry ear piercing pop-up opening May 9 in Soho! No better way to celebrate 1 million customers than with fanci(ear) Earscaping and diamond ear piercings    Special thanks to Glossy & Jill Manoff for the feature! “For us, 1 million customers signifies just how scalable Studs is and how much product-market fit it has. … As we look to the future, we’re evaluating how to meet all Earscaping demand, and we think lab-grown diamonds will be part of that equation." In NYC between May 9 - 24? Stop by Fancy Studs to elevate your Earscape with 14k gold and lab-grown diamond earrings you never knew you needed. After all, diamonds are an ear's best friend! https://lnkd.in/dpiX4aSM

Anna and Lisa recently sat down on AdWeek's, Yea That's Probably an Ad, podcast to share more about how the Studs brand came to life. They identified a gap -- between mall kiosks and tattoo shops, there had to be a better way. Studs was born to create a safe, fun, and inclusive environment that reimagined the piercing experience and pierced with needles, never piercing guns... Want to hear more? The episode titled, "BTS With Studs: The Gen Z-Friendly Challenger Taking on Claire’s” is now live!