Stripe Theory

Coachella 2025 wasn’t just a festival—it was a blueprint for digital engagement. With 21.4M+ mentions across platforms, this year’s event revealed how fandoms, influencers, and brand activations shape real-time culture online. In our latest social listening recap, we unpack: 🔹 Which performances drove peak engagement 🔹 How influencer content blurred the line between narrative and advertising 🔹 What brands like Revolve, Pinterest, and 818 did right 🔹 Why even camping setups became viral brand lessons 📊 Whether you’re planning your next activation or tracking culture at scale, this breakdown is for you. #Coachella2025 #ConsumerTrends #MarketingInsights

The era of flashy, oversized PR boxes? Slowly getting boxed out. With 78% of consumers saying a sustainable lifestyle is important to them, we’re seeing a growing shift from excess to intention — where packaging isn’t just designed to impress, but to align with brand values and real-world impact. PR packaging is evolving. What we’re expecting to see more of: ✅ Less filler, more function ✅ Compostable, recyclable, or even edible materials ✅ Partnerships with creators who care about substance over spectacle ✅ Packaging designed with a second life in mind — think reusable totes, planters, storage boxes The takeaway? Creative doesn’t have to mean over-the-top. It just has to mean something. Let’s keep pushing for design that’s smarter, more sustainable, and more in tune with the people it’s meant to reach. #SustainableDesign #BrandStrategy

We keep hearing that we’re on the brink of AI. Newsflash: it’s already here. The tools are out there. The potential is massive. But success? That depends on how we use them. At the core of it all is human-led strategy and high-integrity data. Because even the smartest AI is only as good as what you feed it. For more marketing insights, follow @uncannedpod on Instagram and TikTok. #AI #Marketing

Studio Ghibli recently criticized OpenAI’s use of AI-generated art, reaffirming their dedication to traditional animation. But with AI becoming a key player in the creative space, the real question is: can we integrate AI without losing authenticity? 🤖 Stats show that by 2026, 90% of visual content in marketing will be AI-assisted, and AI designers are creating up to 5x more content. 🤳 Yet, 62% of consumers can’t tell the difference between AI and human-generated images. 💬 The debate isn’t about AI vs. humans—it’s about how we use AI to enhance, not replace, human creativity. Should brands embrace AI or stick to tradition? Let’s discuss. #AI #Innovation #StudioGhibli

Flip your perspective: #AI isn’t here to steal your job—it’s here to elevate it. #StripeTheory President and Head of Performance Marketing, Adrienne Morgan, breaks down how AI streamlines the mundane, giving you more time to think strategically, create boldly, and drive real impact. The question isn’t if AI will change your work—it’s how you’ll leverage it to your advantage. Are you using AI to work smarter? Let’s discuss below + follow @Uncannedpod on Instagram for more insights like this.

LET'S 👏🏻 GIVE 👏🏻 A 👏🏻 STANDING 👏🏻 OVATION 👏🏻 These marketing stunts didn’t just grab attention...they owned the moment. We’re diving into the latest brand activations we can’t stop talking about, from rhode skin to Nike to Liquid Death. Drop your fave in the comments (or one we missed!) ⬇️ #StripeTheory #Marketing

Virality isn’t just luck—it’s strategy. 🍀 While a little good fortune never hurts, going viral on social media is about more than chance. It takes the right mix of timing, engagement, and compelling content. Want to increase your brand’s reach? Swipe through for key takeaways to help your content leave a lasting impact!  #SocialMediaStrategy #StripeTheory #MarketingTips #StPatricksDay

Postcards from SXSW 2025! Our President & Head of Performance Marketing, Adrienne Morgan, explored the latest trends shaping creativity and marketing. From emerging trends to bold brand activations, we’re bringing back fresh ideas to elevate our campaigns.  #SXSW #MarketingInnovation #CreativeStrategy

#InternationalWomensDay is just around the corner! Did you know that companies with women in leadership roles are 25% more likely to outperform their peers? No surprise there—our two fearless women presidents set the standard for strategy, innovation, and an environment where creativity thrives (and where even our wildest ideas get a chance). From big pitches to last-minute brainstorms, they lead with vision, adaptability, and just the right mix of structure and bold thinking. And while we appreciate our male colleagues, let’s be honest...this women-led team is running the show. 😉 To the women shaping Stripe Theory and beyond—thank you for making space for bold ideas, big risks, and a little bit of fun along the way. #WomenInLeadership

The 2025 Oscars were more than just a star-studded spectacle. From women surpassing men in highest-grossing films for the first time ever to powerful performances and funny surprises, last night is the talk of the town (or TikTok...). Swipe to take a deeper look at how the Oscars are impacting online conversation this week ➡️ #Oscars2025 #AwardsSeason