Stripe Theory

Studio Ghibli recently criticized OpenAI’s use of AI-generated art, reaffirming their dedication to traditional animation. But with AI becoming a key player in the creative space, the real question is: can we integrate AI without losing authenticity? 🤖 Stats show that by 2026, 90% of visual content in marketing will be AI-assisted, and AI designers are creating up to 5x more content. 🤳 Yet, 62% of consumers can’t tell the difference between AI and human-generated images. 💬 The debate isn’t about AI vs. humans—it’s about how we use AI to enhance, not replace, human creativity. Should brands embrace AI or stick to tradition? Let’s discuss. #AI #Innovation #StudioGhibli

Flip your perspective: #AI isn’t here to steal your job—it’s here to elevate it. #StripeTheory President and Head of Performance Marketing, Adrienne Morgan, breaks down how AI streamlines the mundane, giving you more time to think strategically, create boldly, and drive real impact. The question isn’t if AI will change your work—it’s how you’ll leverage it to your advantage. Are you using AI to work smarter? Let’s discuss below + follow @Uncannedpod on Instagram for more insights like this.

LET'S 👏🏻 GIVE 👏🏻 A 👏🏻 STANDING 👏🏻 OVATION 👏🏻 These marketing stunts didn’t just grab attention...they owned the moment. We’re diving into the latest brand activations we can’t stop talking about, from rhode skin to Nike to Liquid Death. Drop your fave in the comments (or one we missed!) ⬇️ #StripeTheory #Marketing

Virality isn’t just luck—it’s strategy. 🍀 While a little good fortune never hurts, going viral on social media is about more than chance. It takes the right mix of timing, engagement, and compelling content. Want to increase your brand’s reach? Swipe through for key takeaways to help your content leave a lasting impact!  #SocialMediaStrategy #StripeTheory #MarketingTips #StPatricksDay

Postcards from SXSW 2025! Our President & Head of Performance Marketing, Adrienne Morgan, explored the latest trends shaping creativity and marketing. From emerging trends to bold brand activations, we’re bringing back fresh ideas to elevate our campaigns.  #SXSW #MarketingInnovation #CreativeStrategy

#InternationalWomensDay is just around the corner! Did you know that companies with women in leadership roles are 25% more likely to outperform their peers? No surprise there—our two fearless women presidents set the standard for strategy, innovation, and an environment where creativity thrives (and where even our wildest ideas get a chance). From big pitches to last-minute brainstorms, they lead with vision, adaptability, and just the right mix of structure and bold thinking. And while we appreciate our male colleagues, let’s be honest...this women-led team is running the show. 😉 To the women shaping Stripe Theory and beyond—thank you for making space for bold ideas, big risks, and a little bit of fun along the way. #WomenInLeadership

The 2025 Oscars were more than just a star-studded spectacle. From women surpassing men in highest-grossing films for the first time ever to powerful performances and funny surprises, last night is the talk of the town (or TikTok...). Swipe to take a deeper look at how the Oscars are impacting online conversation this week ➡️ #Oscars2025 #AwardsSeason

This Valentine’s Day, think about the power of duality in marketing. The best brand collaborations strike a balance between fun and meaning, personalization and authenticity, humor and emotion. When done right, these elements create campaigns that deeply resonate with consumers. Why duality works: ❤️ Emotional + Rational → Campaigns that mix storytelling with clear product benefits boost purchase intent by 23%. ❤️ Humor + Depth → Ads that balance humor with real meaning are 1.7x more likely to be shared. ❤️ Personalization + Authenticity → 80% of consumers prefer brands that feel both tailored and real. Take inspiration from these standout campaigns—proof that when brands come together with intention, they create something greater than the sum of their parts. #ValentinesDay #Marketing

The Super Bowl isn’t just the biggest night in American sports—it’s a real-time case study in cultural influence, brand engagement, and digital behavior. 
Each year, we analyze the data to understand how conversations unfold: 
📊 Which industries dominate consumer chatter?
 💡 What role does AI play in shaping real-time engagement?
 ⚡ How do cultural moments translate into lasting impact? 
 This year’s insights reinforce one key takeaway: the brands that understand and react to these shifts aren’t just part of the conversation—they drive it. 
 As the lines between entertainment, advertising, and social discourse blur, brands that harness these insights will be the ones shaping the future of engagement.
 #SuperBowl2025 #MarketingTrends #ConsumerBehavior #AIinMarketing

We’re thrilled to share that Adrienne Morgan and Isys Caffey-Horne have been promoted to Co-Presidents of Stripe Theory, guiding our agency into our next chapter of performance-driven growth and innovation. Adrienne, now President & Head of Performance Marketing, has been a driving force behind our data-powered strategies, helping us achieve incredible results for our clients. Her expertise in performance marketing, from SEO to SEM to advanced analytics, has transformed the way we deliver value. Adrienne’s passion for innovation and her ability to navigate the complexities of digital marketing are truly unmatched. Isys, now President & Head of Strategic Communications and Reputation Management, has been instrumental in building our corporate communications and crisis management practice -- serving clients spanning Fortune 500 companies, law firms, universities, and celebrities. Her skillful approach to reputation management, strategic communication, and brand positioning has ensured our clients’ messages resonate with impact and authenticity. Isys brings a unique blend of industry insight, creativity, and commitment to each project, helping our clients connect with audiences on a deeper level and navigate the most nuanced of challenges. This announcement is the first of many exciting investments and developments at Stripe Theory and we look forward to bringing you on this journey. Congratulations Adrienne and Isys and cheers to what’s next. Click the link below to read more about Stripe Theory's new era: https://lnkd.in/eyKpwzK4