Strava for Business

That’s a wrap! Our first ever Media Agency Challenge is complete! Over 31 days we have seen almost 100 agencies from across the UK and US team up, compete, get healthier and more active at the same time. Kudos to all teams that participated and huge congratulations to Leo Burnett UK for winning the challenge! See how you can make Sponsored Challenges work for your brand > [Link in the comments]

"It just seems like a symbiotic relationship" Bombas on working with Strava 🧡 Read our latest case study on how the comfort-focussed apparel brand use Sponsored Challenges to attract new customers and drive sales. Their Spring Movement Challenge: ✅ 116,000 participants ✅ 1M unique impressions ✅ 97% of challenge finishers purchasing from a promoted collection Check out the full story with Strava for Business: https://lnkd.in/g6BVGDK5

It's going down to the wire in our Agency Challenge... Leo Burnett BrandWave and EssenceMediacom are neck and neck, or could we see an outsider from one of MG OMD MI Media Assembly Global dentsu or others? We love seeing this kind of competition and motivation to get active. Kudos to all of you!

5 days left before our first Media Agency Challenge ends - so make it count! Calling all media agency teams participating - Lace up, clip in, or head to the gym. There are only a few days to lead your team to victory! Leo Burnett UK team is still in the lead 🙌

Coming to Advertising Week Europe? Join our Strava-sponsored run club on Wednesday, April 2. Log some miles, get some kudos, and see why more and more people and brands are saying “if it’s not on Strava, it didn’t happen.” You could even win a gift card and grab some Strava swag. Register for free > https://lnkd.in/dXMM_Qpp #adweek #aweurope25 #AWEurope25

We are thrilled to see the participation and engagement for our first edition of the Media Agency Team Challenge. 90+ teams participating, 4k+ total active days logged and counting! Excited to see who the winner is going to be - Leo Burnett UK are in the lead, crushing it!

We 🧡 this piece in Modern Retail on how Teva uses Strava to re-engage adventure lovers. “It’s a smart way to build brand connection beyond just another ad… More brands should lean into relevance and engagement like this.” – says Jeremy Ekes, at January Digital. Link in comments.

Missed our Year in Sport: Trend Report? We've got you covered. Our team have picked out the major stats, trends and facts that brands need to know. Combining aggregated data from billions of activities worldwide, plus a randomized global survey of thousands of active people, this is one of the best possible ways to understand how the world is moving. Crucial for marketers working at brands looking to reach active folks. Some examples: 👟 4x more people want to meet others through fitness than at a bar ❤️ 1 in 5 have been on a date with someone they met through fitness activity 👋 66% of Gen Z made new friends through fitness in 2024 🏋♀️ +25% growth in women uploading strength training to Strava And crucially... 🧦 57% of Gen Z approve crew socks vs only 44% approving ankle socks #strava #fitness

Apparel brands: this one's for you. Our trend report shows participation in running clubs has shot up, and fashion is playing a role. We love this piece in CNN Style discussing the trend with brands like DISTANCE, Brooks Running, Bandit, SATISFY, Saucony and more. Link in the comments.

Interruptive ads vs actively engaging consumers? There's a clear winner. We 🧡 this piece on ADWEEK https://lnkd.in/exM6yrA7