St. Agrestis

DrinksOne has partnered with St. Agrestis to bring the award-winning non-alcoholic Phony Negroni to the United Kingdom 🎉 St. Agrestis, the Italian-inspired spirit, cocktail and non-alcoholic producer based in Brooklyn, New York, announces the launch of their first major European market, the United Kingdom. Three years after launching the Phony Negroni®, the award winning non-alcoholic cocktail has become an innovator in the NA movement and a staple in thousands of bars, restaurants and retailers across the US. Replicating the same botanical and herbal flavours that define a traditional Negroni, the St. Agrestis Phony Negroni was the first non-alcoholic take on the classic cocktail when it debuted in 2022. After years of inbound enquiries about the availability of the St. Agrestis Phony Negroni in England, the brand has partnered with DrinksOne to bring their non-alcoholic offering to the United Kingdom. “We have been humbled to receive so many love letters from English fans of the Phony Negroni, asking when they would be able to find our non-alcoholic Negroni closer to home,” says St. Agrestis Co-Owner Louis Catizone. “From beverage professionals to Negroni lovers looking for an alternative without the alcohol, the Phony Negroni has clearly resonated with a European audience." It's a huge pleasure to be working with this fantastic team. #DrinksBusiness #DrinksIndustry #NonAlcoholic

Driven in large part by millennial and Gen Z consumers, the non-alc sector has exploded in the past decade, and innovative products are making their presence known on bottle shop shelves and bar menus alike. But while drinkers are opting for spirits such as tequila or bourbon when drinking full-proof or gravitating toward cocktails like the Spritz and Espresso Martini, a different flavor is winning on the sober scene: bitter. Across the country, non-alcoholic drinks brands with bitter profiles are flying off of store shelves. Take The Pathfinder, for example. Launched in Seattle in 2021, the hemp-derived NA spirit is currently available nationwide and has quickly gained favor among drinkers and non-drinkers alike. In fact, some retailers have even had to implement a one-bottle-per-customer limit in order to ensure equal access. It isn’t just consumers who are interested in these types of zero-proof spirits, though — bartenders are, too. At 10 of the best non-alcoholic cocktail programs in the U.S., nine prepare booze-free bitter beverages, and several explicitly call out The Pathfinder. Non-alcoholic RTDs are also finding tremendous success with consumers right now, with the category swelling by 36 percent in 2023 alone, according to the IWSR. Spoiler alert: It’s a bitter brand currently leading the charge. In 2023, St. Agrestis sold 1 million bottles of its aptly named Phony Negroni. Last year, that number nearly doubled. Read Olivia White on bitter NA beverages: https://lnkd.in/eVY9q32X