Simple Mills

Today, we’re excited to share that Simple Mills has entered into a definitive agreement to join Flowers Foods & Subsidiaries.     Simple Mills was built upon a simple yet powerful belief: food holds tremendous power to ignite meaningful change. Over the past 12 years, our incredibly talented team has transformed that belief into reality -- we reimagined beloved pantry staples with simple, wholesome ingredients and exceptional taste, introduced unique, nutrient-dense nut, seed, and vegetable flours to the snacking category, and partnered with farmers to implement regenerative practices and nurture our vision of a world where food creates a better tomorrow for people and planet.    With Flowers’ partnership, we are well positioned to take Simple Mills to new heights. Together, we will focus on broadening our distribution, accelerating our innovation, amplifying brand awareness to reach more consumers, and advancing our ambitious mission. Upon close of the transaction (expected later in Q1), Katlin and the Simple Mills team will be staying onboard, operating as an independent subsidiary and collaborating with Flowers to build upon our strong history of growth and break new ground.    Beyond the opportunities for our business, we are equally excited about this partnership because of the compatibility of our cultures, missions, and values. Like Simple Mills, Flowers’ culture centers on the value of its team, doing business the right way, and supporting its communities. Flowers’ company values – honesty & integrity, respect & inclusion, sustainability, passion, and humility – serve as the guiding principles for everything they do. And most importantly, they are equally invested in our mission to revolutionize the way food is made and are committed to maintaining our exceptional ingredient and product standards.      This is an incredible milestone for our organization, and we’re thrilled about what this venture will mean for our team, for our customers, for our mission, and for our broader impact.     Thank you for your support! https://lnkd.in/eqjd2fh9

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🎉 Exciting News! 🎉 We are beyond thrilled to share that our very own Katlin Smith has been named to Inc. Magazine's Female Founders 500 List for the second year in a row! Katlin’s incredible leadership has driven Simple Mills to new heights, including expanding our line of snacks into over 30,000 stores, promoting bio- and dietary-diversity through innovative products, and supporting 13 farmers across more than 1,000 acres via our Direct Trade program. As we continue our mission to advance both people and planetary health through our better-for-you snacks, we are honored to be part of such a powerful community of trailblazing women in business. Here’s to more growth, impact, and empowering others along the way! 🙌 https://lnkd.in/gHRpAZY7

Simple Mills has arrived in Anaheim! ☀️ 🎉 Our team is so excited to meet you at Expo West this week! Make sure to stop by booth #5421 to sample our latest product launches and learn more about our mission to revolutionize the way food is made and grown to nourish people and the planet!

We are thrilled to share with you the Simple Mills 2024 People & Planet Impact Journal, the latest update on our mission to revolutionize how food is made to nourish people and planet. This year's journal shares the progress we've made in the last year against our ambitious Mission Strategic Plan. Inside, you'll find updates on our commitments to change how food is made, change how food is grown, and ignite positive impact at Simple Mills and beyond. We’re proud of the progress we’ve made on our people & planet journey so far, and we know there is plenty more work to be done. We are committed to transparently sharing our progress, and this journal is an important part of that commitment. As we continue to evolve and grow our People & Planet work, we warmly welcome feedback. Thank you for joining us, and for all you do to create a food system that benefits people and the planet! Please find our updated Impact Journal linked below, along with some of the highlights from 2024. If you're going to be at Expo West next week, please stop by our booth (#5421) to learn more about our mission! https://lnkd.in/gt4V7QE

We're thrilled to share that Simple Mills Founder and CEO, Katlin Smith, is back on NPR’s How I Built This with Guy Raz for the second time! 🎧 This episode of the How I Built This Advice Line series covers topics like: ✔️ When to go "all in" with your business ✔️ How to make the most of your marketing budget ✔️ Choosing the right partners for your growth Listen now to hear Katlin’s valuable tips for entrepreneurs at every stage of their journey. You won't want to miss this one! https://lnkd.in/gSfx_Zdm

Exciting news from the Simple Mills team! 🎉 We're thrilled to announce that for the second time, we've been recognized on Fast Company’s 2024 Brands That Matter List! This honor is a huge testament to our commitment to transform the snack aisle with innovation and purpose. We're proud to create snacks that not only taste great but also use underutilized crops like butternut squash and watermelon seed. By doing so, we're helping to promote greater diversity in both consumer diets and farming practices. We couldn’t be more excited about this milestone and look forward to advancing our mission to revolutionize the way food is made to nourish people and the planet. Here's to continuing the journey! https://lnkd.in/gsKERA_7

We are so proud to announce that 2024 marks the fifth year of the Simple Mills Direct Trade program! We’re working directly with organic farmers in the Midwest to reimagine the commodity agriculture system by forging direct, meaningful sourcing relationships with farmers to help enable regenerative agriculture adoption, reduce grower risk and deepen our farmer connections.  To celebrate five years of the program, we brought our influencer partners to Minnesota to visit A-Frame Farm (one of our Direct Trade partners!) for a peek behind the curtain of our direct sourcing model. Through this program, Simple Mills works with our farmer partners to:  - Cover the cost of planting seeds to demonstrate upfront commitment   - Provide incentive payments for growers to use toward implementing regenerative principles (practices such as cover cropping and livestock integration, demonstrated at A-Frame Farm!)  - Develop multi-year agreements and structure contracts to provide more certainty to farmers about when they can expect market demand for their ingredients Bringing eaters to closer to the source of their food is a core part of the Simple Mills mission and we are so grateful for the opportunity to bring our partners right to the source. This trip was packed full of amazing meals, insightful conversations, motivating education and an overwhelming feeling of community – exactly what Simple Mills stands for.  

Help #women leading the food industry make it to the #SXSW stage by voting for our session with Driscoll's and Whole Foods Market! 1). Click Here: https://lnkd.in/g86Mbgkc  2). Cast Your Vote with the Up Arrow. 3). Don’t forget to share with others. Although women account for the vast majority of food-purchasing decisions in the U.S. and make up almost half the food service industry, they’re severely underrepresented across the board above entry-level positions. Female leaders from the grocery category’s most recognizable brands will explore this while unpacking how the “female mind” fuels creativity, category innovation and business success. Panelists will include Frances Dillard, Vice President, Marketing, Driscoll’s Katlin Smith, CEO and Founder, Simple Mills Sonya Gafsi Oblisk, Chief Merchandising and Marketing Officer, Whole Foods Market VOTE TODAY! #SXSW #PanelPicker 

Help #women leading the food industry make it to the #SXSW stage by voting for our session with Driscoll's and Whole Foods Market! 1). Click Here: https://lnkd.in/g86Mbgkc  2). Cast Your Vote with the Up Arrow. 3). Don’t forget to share with others. Although women account for the vast majority of food-purchasing decisions in the U.S. and make up almost half the food service industry, they’re severely underrepresented across the board above entry-level positions. Female leaders from the grocery category’s most recognizable brands will explore this while unpacking how the “female mind” fuels creativity, category innovation and business success. Panelists will include Frances Dillard, Vice President, Marketing, Driscoll’s Katlin Smith, CEO and Founder, Simple Mills Sonya Gafsi Oblisk, Chief Merchandising and Marketing Officer, Whole Foods Market VOTE TODAY! #SXSW #PanelPicker