SHEIN Distribution Corporation

Last week, Peter Pernot-Day had the opportunity to speak at Shoptalk in Las Vegas, where he joined other retail innovators to discuss one of the most crucial topics in ecommerce today: personalization. During his session, Peter shared how SHEIN is leading the way in delivering personalized experiences that not only make customers feel seen and valued but also help them confidently hit "buy." Peter also had the chance to sit down with Omni Talk Retail to dive deeper into SHEIN’s revolutionary approach to production, customer experience, and technology. From small-batch on-demand design to a forward-thinking approach to customer loyalty in 2025, the conversation highlighted how SHEIN is continuously innovating to create the best possible experience for our customers. 🎙️ Listen to the full episode to hear more: https://lnkd.in/g5ZvXjE3

The SHEIN Marketplace, US team showed up in a big way at Prosper Show last week! From an insightful session on winning the hearts of Gen Z and Millennial shoppers to our booth and an unforgettable party, it was a week to remember! George Chang, U.S. Head of SHEIN Marketplace, joined Jon Halvorson, VP of Partnerships at Monster Digital, for a session on how to connect with today’s digital-first, value-driven consumers. Together, they shared strategies for understanding, engaging, and retaining Gen Z and Millennial shoppers, who are reshaping the retail market. 🫶 A huge thank you to everyone who joined us at our Starlight Social! It was a fantastic opportunity to connect with our sellers and partners for an unforgettable evening!  

As Women's History Month comes to a close, we're celebrating the incredible impact of our partnership with Dress for Success Chattanooga over the past year! In 2024, SHEIN’s support helped DFS Chattanooga expand its operations and create life-changing opportunities for women in the community. Through career services, mentorship, and professional development resources, more women have gained the skills, confidence, and connections needed to take their careers to the next level. The success of the 2024 CelebrateHER Gala and a remarkable 275% increase in women served this year are proof of the power of strategic partnerships and community support. Looking ahead, we’re more inspired than ever by the resilience of these women and remain committed to creating even more opportunities for economic independence and success! ✨ #EmpowerWomen #CommunityImpact #EquitableEmpowerment 

In an online study conducted by The Harris Poll on behalf of SHEIN, 2,000 U.S. adults across all 50 states were surveyed about their top concerns for 2025, fashion consumption habits, and the trends influencing their choices. What did the results reveal? 👀 Personal finances are top of mind. Two in three (67%) Americans worry about inflation, underscoring the financial worries shaping shopping behaviors this year. With economic concerns growing, consumers believe fashion should remain accessible. Americans (94%) agree that clothing doesn't have to be expensive to offer long-lasting value, and (93%) say buying the clothing style they want makes them feel good. 💡 Through SHEIN's on-demand business model, we are able to continue offering more choice and affordability with less waste. Swipe to discover more insights and for further details, visit: https://lnkd.in/gSGPqxPc

Incredible night celebrating Charlotte's design talent! Earlier this week, SHEIN hosted a reception at Sixty Vines in Charlotte, North Carolina featuring local designer, Chanel Scales, and local artist, Brittany Lowe. Both partner with the SHEIN X Designer Incubator Program to create affordable and accessible fashion pieces. ✨Chanel launched her brand SHINGO in 2014 with a mission to boost women's confidence and empower women by creating inclusive styles for diverse communities. ✨Brittany is passionate about sharing a message of kindness through her art. In 2019, her daughter inspired her to start designing clothing for children. She’s known for her unique designs ranging from retro and boho to cartoons. Swipe to see highlights!

Last week, SHEIN's Peter Pernot-Day had the opportunity to visit Las Vegas to attend and speak at the first-ever HumanX, a premier AI conference designed to connect the most influential executives, innovators, and decision-makers in the AI industry. During his presentation, Peter shared how SHEIN’s trend forecasting, supply chain efficiency, and customer engagement allow us to better serve customers and offer affordable pricing. It was an incredible experience to connect with and learn from other leaders in the tech space – and some four-legged friends too! (Even the pups are interested in the future of AI!) 🐶

This month, we celebrate the fearless women who break barriers, balance careers and families, and redefine what's possible—no matter the challenges they face. As we continue working to create more opportunities for women to grow their careers and shape their futures, we wanted to take a moment to reflect on the impact of our partnership with Dress For Success Indianapolis over the past year. Swipe to see some highlights from our 2024 partnership! 🫶 A huge thank you to the team at Dress for Success Indianapolis for their dedication and everyone who contributed to making this collaboration a meaningful success! #EmpowerWomen #CommunityImpact #EquitableEmpowerment 

As we celebrate International Women’s Day, we are excited to share that SHEIN and the SHEIN Foundation are making a multi-year commitment to support Dress for Success (DFS). Local affiliates in the U.S. include Dress For Success Indianapolis and Dress for Success Chattanooga in addition to Dress for Success Greater London and Dress for Success Singapore. This investment will support programs and services offered by the four DFS affiliates, as well as special initiatives such as the sponsorship of fundraising events. 👗 DFS is a global not-for-profit organization that empowers women to achieve economic independence by providing them with the tools, resources, and support they need to thrive in work and life. We are proud to continue this journey and support the incredible work of DFS in creating opportunities and confidence for women around the world. For more details go to: https://lnkd.in/gQCw6yA5

On the occasion of Black History Month, we wanted to shine a light on our partnership with CodePath and our shared ambition to bridge the talent gap in tech. Together, we’re creating tangible pathways for all underrepresented college computer science students to participate and thrive in the industry.   Tech careers are not within reach for everyone. With over 30,000 students and alumni of all backgrounds from 700+ U.S. college and universities, CodePath is reshaping the future of the tech workforce by delivering industry-vetted courses and career support centered on the needs of first-generation and low-income students.    As a digitally driven company, we recognize the opportunity to broaden access and accelerate pathways into tech. By combining the strengths of SHEIN and CodePath, we aim to drive meaningful change and build a competitive tech workforce in a rapidly shifting landscape.    Learn more about how CodePath creates transformative opportunities for college students, equipping them with the skills and support needed to thrive in the tech industry. 👉 www.codepath.org

It’s been over a month since the devastating wildfires swept across Los Angeles County, leaving thousands of people displaced and communities in urgent need of support. We knew we had to take action—providing essential resources and long-term relief to help rebuild and support those affected. LA is home to many of those we know, and we stand with every individual and family as we rebuild, recover, and move forward—together. #SHEIN #SHEIN Distribution Corporation