SharkNinja

At SharkNinja, innovation is fueled by consumer insights—and we never stop listening, learning, and improving. In our latest Behind the Innovation video, we take you inside the journey of how the Ninja Swirl™ by CREAMi® was designed—from insights to engineering to groundbreaking execution.     Discover how we took the viral success of the Ninja® CREAMi®, listened to how consumers were using it, and evolved it into an even more powerful solution that now also delivers soft-serve sweetness and better-for-you options.    Watch the full story and see how we continue to push the boundaries of category disruption and consumer-driven innovation.   #DisruptiveInnovation #WeAreSharkNinja #ProductDesign #ConsumerInsights #BehindTheInnovation   

Innovation doesn't stop at the product - it extends to how we tell our story.     When we launched the Ninja Swirl by CREAMi earlier this year, it earned ~80 million social media impressions before it even hit the shelves. That's the result of driving captivating storytelling that truly resonates with our consumers and drives demand.    Our CEO Mark Barrocas sat down with Total Retail’s Editor-in-Chief Joe Keenan to discuss how great storytelling creates consumer demand, the importance of meeting the customers where they are, and why this is key to SharkNinja’s success. Watch the full conversation to learn more: https://lnkd.in/eHY8MYU4 #WeAreSharkNinja #Shoptalk #Retail 

"Some of the best ideas come from working together, and I believe being Outrageously Extraordinary is just as much about supporting the team as it is about personal achievement." With a passion for digital innovation and global engagement, Yasmin Sarwar serves as the Senior Digital Experience Manager at SharkNinja Germany. She led the ambitious launch of over 300 new products on the German website, a transformative effort that not only expanded SharkNinja’s digital footprint but redefined success during a critical growth phase. By uniting teams, she turned bold vision into reality—setting a new standard for collaboration and digital excellence. Learn more about Yasmin and her True Edge: https://lnkd.in/gU2rXnAi #OutrageouslyExtraordinary #WeAreSharkNinja #EmployeeSpotlight

Ninja Brings the Heat to Miami!     This weekend, we took our passion for outdoor cooking to the next level at an Inter Miami CF tailgate. Chase Stadium came alive as devoted fans gathered for an unforgettable pre-match experience.    At the center of it all? The Ninja FlexFlame - our revolutionary outdoor cooking system that grills, smokes, roasts, griddles, and fires up perfectly crisped pizzas - all under one hood, with zero compromises.    Fans didn’t just witness the FlexFlame in action, they had the chance to prepare their own restaurant-quality dishes just like the pros.    And to top it all off, Inter Miami CF co-owner and Ninja global brand ambassador David Beckham made a surprise appearance to try it out with fans.    Learn more: https://lnkd.in/gFZPD3Pb #WeAreSharkNinja #NinjaFlexFlame #OutdoorCooking 

In many companies, making a bad decision can be the quickest path out the door. That’s not how I see things.    Any decision—good or bad—is an opportunity to learn, grow, and innovate. The real risk isn’t making a mistake, it’s getting stuck in overthinking, hesitation, or endless spirals of indecision.     When you avoid making decisions, you avoid progress.    That’s why I encourage our leaders to challenge norms, make bold choices, and yes, even stumble along the way. Because bold moves lead to breakthroughs, and every step forward counts. #OutrageouslyExtraordinary #OEInsights

Meet Jenny! For nearly four years, Jenny Flight has led the Customer Relationship Management (CRM) team in EMEA, driving end-to-end customer communications for SharkNinja’s direct-to-consumer business. A true CRM enthusiast, she stays ahead of the latest trends in email marketing to create meaningful and memorable consumer connections. With a ‘progress over perfection’ mindset, Jenny continuously pushes boundaries, delivering results beyond her role and making a lasting impact through exceptional communication, project management, and operational excellence. Learn more about Jenny and her True Edge here: https://lnkd.in/g3ybMJiC #WeAreSharkNinja #OutrageouslyExtraordinary #EmployeeSpotlight

At SharkNinja, being Outrageously Extraordinary isn’t just a mindset—it’s how we solve problems, innovate, and bring exceptional products to consumers every day. Hear from our CEO, Mark Barrocas, on how this culture fuels our relentless pursuit of excellence. 👇 #OutrageouslyExtraordinary #WeAreSharkNinja #Shoptalk

We are proud to be recognized on Newsweek’s list of the Most Trustworthy Companies in America 2025! This honor reflects our unwavering commitment to innovation, quality, and integrity—values that guide us in delivering exceptional products to our consumers and fostering an empowering workplace for our teams.   A huge thank you to our employees, customers, and partners who inspire us every day. We will continue pushing boundaries, solving real consumer problems, and earning trust—one consumer experience at a time.   Read more about this recognition: https://lnkd.in/gMG-ydiM #WeAreSharkNinja #DisruptiveInnovation #OutrageouslyExtraordinary

Thank you, Shoptalk, for the opportunity to share SharkNinja’s story. We’re powered by an extraordinary global team—relentless in our pursuit of finding and solving the next consumer problem with disruptive innovation, and positively impacting lives around the world.   It was a privilege to sit down with CNBC’s Melissa Repko for a thoughtful, engaging conversation. Grateful for the platform—and inspired by the momentum shaping the future of retail.

Meet Kim! Kimberly Lamoureux, a Program Manager at SharkNinja, serves on the Legacy Business Management team for Corded and Robots. Kim exemplifies the Outrageously Extraordinary mindset through her relentless drive, adaptability, and commitment to excellence. Her leadership extends beyond execution—she is constantly seeking new ways to enhance efficiency and effectiveness within the Corded and Robot programs. By leading by example and empowering the team, she ensures support is provided where it’s needed most, driving programs forward. Her commitment to clear, concise, and impactful communication fosters strong relationships and keeps everyone aligned with program goals. Learn more about Kim and her True Edge here: https://lnkd.in/gRtYKv4w #WeAreSharkNinja #OutrageouslyExtraordinary #EmployeeSpotlight