sfBIG’s cover photo
sfBIG

sfBIG

Advertising Services

San Fracisco, Ca 1,300 followers

San Francisco Bay Area Innovation Group

About us

Vision: Build an education driven community for advertisers and technologists in the Bay Area to co-create experiences and connections. Mission: Enrich the technology, creative, and media communities of the SF Bay Area through community building, educational events, and industry outreach. Build a format and structure for sfBIG to facilitate the ongoing dialogue around how technology and different media platforms affect our personal and professional worlds.

Industry
Advertising Services
Company size
11-50 employees
Headquarters
San Fracisco, Ca
Type
Nonprofit
Founded
2003
Specialties
Education and Networking

Locations

Employees at sfBIG

Updates

  • Join us for an in-depth conversation with industry leaders Jordan Crawford (Blueprint) and Benjamin Shapiro (I Hear Everything) at Session 3 of AI Advolution. Behind the Algorithm: Live AI Targeting at Work Get a front-row seat to the future of precision marketing. In this interactive session, Ben and Jordan peel back the curtain on how AI-powered targeting really works. Watch as data, intelligence, and automation come together to identify the right audience at the right moment. Whether you’re curious about the tech, the strategy, or the outcomes, this demo will show you what’s possible when machine learning meets marketing execution. Secure your ticket: https://lnkd.in/gcAyGc_X

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  • The Third Annual sfBIG Pickleball Tournament hits the courts on Friday, May 16 from 10am to 5pm! Join us for a full day of friendly competition, networking, and fun at Bay Club Gateway.  👯♀️ Teams of two (organized in advance)  🏋️♂️ Pro-led pickleball clinic  🍽️ Lunch, snacks + open bar  Lounge areas + sponsor activations  🏊 Pool access, ping pong, cornhole + more  🎁 Raffle prizes + championship glory   🎟️ Grab your tickets today: https://lnkd.in/gARueqBx Stay in the loop and follow us on Instagram for all things pickleball! https://lnkd.in/gcjVszaX

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  • Join us for an in-depth conversation with industry leaders Jess English (Evolve), Zachary M. Schwitzky (Limbik), Pubali Sen (Google) and Raghu Kodige (Anoki) at Session 1 of AI Advolution. Beyond the Buzz: The AI Essentials You Need to Know AI is transforming marketing — but not always in the ways you’d expect. This panel cuts through the buzzwords to uncover the essentials every marketer should know. From creative automation and customer insights to ethical data use and measurement pitfalls, we’ll explore the hidden layers of AI that impact brand storytelling, personalization, and performance. If you think you’ve got AI covered, think again — this session is your cheat sheet for what’s next (and what you've probably missed). Secure your ticket: https://lnkd.in/gcAyGc_X

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  • Join us for an in-depth conversation with industry leaders Shiv Gupta (U of Digital), Brian Quinn (AppsFlyer) and Joe Megibow (formerly with Casper) at Session 2 of AI Advolution. AI Learning & Development: How Buyers & Sellers Stay Ahead AI is reshaping how marketers run ad campaigns and how ad products are sold. But with rapid change, how do teams on both sides keep up? Even better, how do they get ahead? This Q&A with leaders from both sides will explore essential AI skills / knowledge needed for marketing and sales teams, common pitfalls in trying to upskill teams, and how to turn AI knowledge into real, business impact. Whether you’re buying or selling, this session will help you build a smarter, AI-ready team. Secure your ticket: https://lnkd.in/gcAyGc_X

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  • View organization page for sfBIG

    1,300 followers

    The Future of AI in Marketing is Here – Are You Ready? AI is transforming the marketing landscape faster than ever. Join us on April 23rd at the Elks Club for the sfBIG AI Summit, where industry leaders, innovators and experts will share insights on how AI is reshaping advertising, data strategies, and brand engagement. Confirmed Speakers - Benjamin Shapiro - Founder & CEO - I Hear Everything - Brian Quinn - President - AppsFlyer - Joe Megibow - Former CEO - Casper - Jordan Crawford - Founder - Blueprint - Pubali Sen - Senior AI/ML Specialist CE - Google - Raghu Kodige - Founder & CEO - Anoki AI - Shiv Gupta - Founder - U of Digital - Zachary M. Schwitzky - Co-Founder & CEO - Limbik Don’t miss this opportunity to stay ahead in the AI revolution. Secure your spot today! Get your tickets today: https://lnkd.in/gcAyGc_X

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  • View organization page for sfBIG

    1,300 followers

    A new creative agency to keep on your radar! sfBIG loves to support all of our local brands and agencies. Best of luck to Peter Judd and Jeremy Cook

    View profile for Peter Judd

    Founder / Chief Creative Officer - Cook'N'Judd

    As some of you know, Jeremy Cook and I teamed up almost two years ago as independent contractors. But our partnership goes way back—over a decade of working together in different roles, from agency teammates to client/vendor collaborations. Looking back on our 20+ years in the industry, we realized we’ve pretty much done it all when it comes to advertising and branding (and we’ve done it for some of the biggest companies in the world). So, this year, we’re taking the next step in our journey together with the launch of our new agency: Cook'N'Judd. Over the past two years, we noticed a common theme amongst the companies that were coming to us. They were looking to reinvigorate their brands, and they wanted to do the work with a creative/strategic partner who could act as a true extension of their in-house team. We’ve already had the pleasure of working with amazing folks like Fremont Bank, Clean Energy, The Toy Association, The Toy Foundation, Allstate, pMD and AFTER9; and tackling projects that are anything but ordinary. Here are just a few of the things we’ve done so far: - A print campaign in Manure magazine - A radio spot about a 50-foot pile of kegs - An animated illustration of a CEO’s head - A hype video... for a building - A sonic logo that sounds like magic fuel - PPT decks that don’t look like PPT decks - Copywriting to help people write better copy - A new website for a 25-year-old company - A spicy voice for a clothing brand targeting your mom - A brand foundation for a foundation And that’s just the start. Hit us up if you want to hear more about what we have going on.

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  • View organization page for sfBIG

    1,300 followers

    Join in the march madness fun!!

    View organization page for sfBIG

    1,300 followers

    The sfBIG March Madness Kick-Off Party is returning, and this year’s event is bigger than ever! With industry professionals coming together to celebrate the start of the tournament, this is your chance to put your brand in the spotlight. Don’t miss the chance to be part of this must-attend event. Email sponsorship@sfbig.org for more details on sponsorship opportunities! What’s happening?
 - Drinks & bites
 - Games & prizes
 - Pop-a-shot showdown (The leaderboard is calling… but can you outscore Katie and Bradley? Only one way to find out!) - March Madness Squares (similar to Super Bowl Squares) 📅 Thursday, March 20
⏰ 1PM - 5PM
📍 Trinity Restaurant and Bar (1851 Union St, SF)

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      +3
  • View organization page for sfBIG

    1,300 followers

    The sfBIG March Madness Kick-Off Party is returning, and this year’s event is bigger than ever! With industry professionals coming together to celebrate the start of the tournament, this is your chance to put your brand in the spotlight. Don’t miss the chance to be part of this must-attend event. Email sponsorship@sfbig.org for more details on sponsorship opportunities! What’s happening?
 - Drinks & bites
 - Games & prizes
 - Pop-a-shot showdown (The leaderboard is calling… but can you outscore Katie and Bradley? Only one way to find out!) - March Madness Squares (similar to Super Bowl Squares) 📅 Thursday, March 20
⏰ 1PM - 5PM
📍 Trinity Restaurant and Bar (1851 Union St, SF)

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      +3
  • View organization page for sfBIG

    1,300 followers

    What a fantastic event diving into one of the most exciting topics in our industry right now—Attention Measurement. Thank you to our insightful panel: Sneha Ghosh, Erika Lamoreaux, Kristie Lee, and Sara Owens. Some key takeaways from the conversation: 🔹 Attention data helps bridge the gap between creative, context, and outcomes. 🔹 Measurement is evolving from quantity to quality of engagement. 🔹 Cost is still a barrier to entry for many brands and agencies - test & learn opportunities with publishers are welcome conversations. Thank you to everyone who joined us! Up next - half day summit tackling the vast topic of AI on 4/23!

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