SEON reposted this
Honored to be featured in The New Yorker on a topic that’s becoming more critical by the day: The role of verification in stopping fake leads. Neglecting proper verification doesn’t just impact fraud, it can distort user metrics, mislead stakeholders, and damage brand reputation. Robust verification ensures: • Real users behind signups • Integrity in growth metrics • Trust across teams, partners, and investors It’s not just a fraud issue, it’s a business truth issue. Check out the piece below. 👉 https://lnkd.in/dQmh3Dda