SeniorLivingMinute

 🤝 In senior living, every move-in starts with trust. Nate O’Keefe shares how communities that build authentic relationships before a prospect ever walks through the door gain a powerful advantage—turning digital research into real-world connections. 🎙️Guest: Nate O'Keefe 💡Company: Roobrik #SeniorLivingMinute #SeniorLivingBuyerJourney #SalesEnablement

💼 Compassion and personality should be at the top of your list when hiring talent for senior living communities. Deborah Potter shares why these qualities are non-negotiable. 🎙️ Guest: Deborah Bonnlander Potter 💡 Company: SageAge Strategies #SeniorLivingMinute #HiringForSuccess #CompassionInCare

📊 Data can empower or overwhelm—but it all starts with simplicity. Marissa Burkhardt breaks down how senior living sales and marketing teams can cut through the noise by tracking the right metrics, understanding conversion ratios, and using that insight to optimize every step of the funnel. 🎙️ Guest: Marissa (Centofanti) Burkhardt 💡 Company: Fountain Digital #SeniorLivingMinute #DataDrivenDecisions #SeniorLivingMarketing #SalesEnablement #MarketingAnalytics

⚙️ What if your sales team could spend less time on admin—and more time with families? Kelly Singleton Myers shares why embracing the right technology can unlock meaningful time, allowing senior living sales teams to shift from paperwork to purposeful conversations that drive move-ins. 🎙️Guest: Kelly Singleton Myers 💡Company: KJB Consulting #SeniorLivingMinute #SalesEnablement #SeniorLivingTech

🎯 Being everything to everyone doesn’t create loyalty. Dan Hutson shares why the most successful senior living communities deeply understand their ideal prospect and design every detail of the experience to exceed their expectations—from staffing to environment to daily lifestyle. 🎙️Guest: Dan Hutson 💡Company: Priya Living #SeniorLivingMinute #BrandDifferentiation #TargetMarketing #SeniorLivingExperience

📬 Is direct mail still impactful? Mark Ingram says yes. In an age dominated by digital, older adults still trust the tangible. From event marketing to community feedback, direct mail remains a powerful tool that delivers real engagement and insights senior living can’t afford to ignore. 🎙️Guest: Mark Ingram 💡Company: SenioROI #SeniorLivingMinute #DirectMailMarketing #SeniorLivingSales #MarketingStrategy

📣 From digital strategy to resident events, senior living marketing now touches every part of the customer journey. Robin Rinke explains why post-COVID marketing demands tighter collaboration, more innovative programs, and a deep understanding of what makes people feel at home. 🎙️Guest: Robin R. Rinke 💡Company: NorthStar Senior Living #SeniorLivingMinute #MarketingStrategy #ProspectEngagement  

🌱 Senior living communities often engage families before move-in—but what happens after? Carrie Aalberts explains why treating family caregivers as ongoing partners leads to better care, stronger relationships, and a smoother experience for everyone. 🎙️ Guest: Carrie Aalberts, MS 💡Company: Dementia Darling #SeniorLivingMinute #CaregiverSupport #SeniorLivingCare

✨ Adrienne Mansfield shares why senior living organizations that prioritize emotional intelligence create more engaged teams, stronger leadership, and lasting success. It’s time to invest in the human side of business. 🎙️ Guest: Adrienne Mansfield 💡Company: ADage Marketing Group #SeniorLivingMinute #LeadershipGrowth #EmotionalIntelligence

🔎 Are you asking the right questions? Senior living sales is more than paperwork and compliance—it’s about truly understanding what matters most to each prospect. After years of focusing on logistics, discovery is making a comeback. Stephanie Sanderoff shares why this shift is happening and how sales teams can sharpen their discovery skills for better results. 🎙️ Guest: Stephanie Sanderoff 💡 Company: Spring Arbor Senior Living #SeniorLivingMinute #ProspectEngagement #SeniorLivingDiscovery