Segwise.ai

AI in UA is trending. 🦄 How is AI reshaping Ad Testing & Creative Velocity? Just sat down with Brijesh, Co-Founder of Segwise.ai, to talk about what makes Top-performing Ads work 👾 I got really curious after checking out their website 👇🏻 "Our AI Agents help you automate creative tagging and simplify creative analytics, helping you save hours and improve ROAS." AI UA AGENTS? 😶🌫️ Hope you enjoy the convo 🤟🏻

Cookingdom by ABI Game Studio is already making and estimated $40-55K in DAILY ads revenue after just ONE MONTH Cookingdom is showing all the signs of being as big as Perfect Tidy (if not bigger) 👀 So what's happening here? The numbers are already jaw-dropping: • 6.4M+ downloads in first month ̐• $40-55K daily ad revenue • Dominating in Indonesia (33%), Brazil (12%), and USA (8%) ABI Game Studio took their Perfect Tidy success formula and dialed it up: 1️⃣ Playables from Week 1 (they KNOW what works) 2️⃣ Top-down ASMR gameplay that's oddly satisfying 3️⃣ Strategic cliffhanger endings that trigger downloads 4️⃣ SFX cues that make every interaction feel rewarding 5️⃣ Heavy Unity network distribution (86.3% share of impressions) Game depth showcased, satisfying visuals, a calculated approach to user experience that leaves players wanting more and lastly, a cute Capybara mascot! Swipe through the images for our full breakdown of their winning strategy. H/T to Felix for the daily revenue stat! 👋🏼 Shout out to AppMagic for powering the creatives and distribution! ✨ #MobileGaming #UserAcquisition #GameMarketing #CreativeStrategy #CreativeAnalytics Segwise.ai

Steal these proven creative patterns from Screwdom 3D by iKame Global They drove 14M+ downloads and $3.5M+ in revenue in the last 3 months. We used Segwise.ai to automatically tag their top creatives in the last 3 months, and here’s what we found: 1. 100% gameplay-focused creatives with a guiding elements like a hand 2. Video + Playable = Power Combo. 80% of their video creatives are backed by playables 3. 80% of playables cut mid-gameplay, leaving viewers curious 4. Challenging hook scene texts Fresh experiments in the last 30 days: ✓ Calming hook texts → “Let your mind rest for a while” ✓ New unscrew objects → libraries, pagodas, animals, etc ✓ UGC-style intros and hooks before gameplay ✓ IQ counters + progress bars → psychological pull 🧠 Your creative cheat sheet: → Add IQ + progress triggers for engagement loops → See the last slide! ✨ Start making high-impact creatives powered by your own data — with Segwise.ai. (no code needed → 14-day free trial) Shoutout to AppMagic for the source creatives 🙌 #CreativeAnalytics #CreativeInsights #AdCreatives #AppMarketing

New Report: Winning Patterns from Top Mobile Game Creatives 🎯 April keeps getting better with more partnerships! This time, we teamed up with Segwise.ai by providing ad creative data from 500+ mobile games. 🤝 Together, we analyzed UA creatives from top-performing titles to spot common patterns behind the most effective ads. 🔍 There are a lot to learn from — take Puzzle games, for example: 🔹 82.5% of ads were gameplay-focused 🔹 51% featured hook texts 🔹 68% showed characters in distress Check out the full report here: https://lnkd.in/dHzH3sGK

Insane jumps in top mobile gaming charts for US and Worldwide 📈🔥 Let’s break down the biggest movers 👇 Changes are based on downloads in March 2025 vs. Feb 🇺🇸 USA • I am cat by Estoty → climbed 599 spots to reach #3 ↳ Ran 49 creatives in the US - 45 of them were brand new ↳ Top creatives - POV gameplay with hilarious voiceovers • Good Coffee, Great Coffee by TapBlaze → jumped 90 positions to land at #6 ↳ Yes, a coffee game is trending. Not creatives found so far. 🌎 Worldwide • Cricket League by Miniclip → up 530 spots to #12 ↳ Most creatives were old... ↳ But increased spend in India, they’re riding the IPL wave like pros • Snake Clash by Supercent → skyrocketed 1341 positions to take #16 ↳ Ran 1081 creatives in March (474 were fresh!) ↳ Gameplay-focused top ads - some with instructional voiceovers Creative data powered by AppMagic 🙌🏼 #CreativeAnalytics #UserAcquisition #Marketing Segwise.ai

Most studios still MANUALLY TAG CREATIVES like it’s 2018. So at Segwise.ai we built something smarter 🧠 AI Tagging & Creative Analytics. ✨ Auto-tags every element in your creatives, including playable ads 📌 Maps tag level performance by hook, concept, pacing, layout, emotion, etc ✅ Tells you what’s scaling, what’s hitting fatigue, and what’s tanking your ROAS This isn’t just for the UA team for analysis. It’s how creative teams will decide what to make next. And how mobile game studios and appa will stop burning 6-figures on “creative hunches.” If your ad library feels like guesswork → we should talk. #CreativeAnalytics #UATeams #MobileGames #CMO #AdTech #Segwise #PerformanceMarketing

Top 20 Indian apps and mobile games by downloads: March 2025! Position changes are in comparison to Feb. 📲 Top Apps • Dream11 jumped 3 spots to claim #3 now with a total 445 creatives of which 381 were NEW! IPL fever is real and very apparent in all their creatives with cricket celebrities. • Kuku TV makes the top list jumping 4000+ places! 🚀 The ran a total of 1457 ad creatives in March alone, of which 1327 were new! They're mostly snippets from TV dramas dubbed in several languages - core to the app content. 🕹️ Top Mobile Games • MyTeam11 Fantasy Sports climbed 55 positions to claim #10. As per AppMagic data, they're primarily optimizing on GoogleAdmob inventory with 1 hero creative! • World of Cricket by AppOn Software Pvt. Ltd. enters the top 20 spot by climbing 31 spots to claim #19! Creative data powered by AppMagic 🙌🏼 #CreativeAnalytics #UserAcquisition #Marketing Segwise.ai

We made a creative playbook for you - 100% backed by data from over 500+ top mobile game creatives of 2024! Segwise.ai analyzed 8000+ creative tags across 60 games to create the "Winning Creative Patterns 2024" report that we presented at Pocket Gamer Connects SF. Now sharing the report with everyone! In the report, you will find the most successful creative patterns that you should be copying from the top Puzzle, Simulation and Strategy games AND emerging trends that we think will give you an edge in 2025. 💬 Comment “𝑪𝒓𝒆𝒂𝒕𝒊𝒗𝒆𝒔” and I’ll DM you the full report (make sure we are connected on LinkedIn!)  ♻️ Repost for your UA friends, they'll thank you for it! Shout out to AppMagic for powering the creatives! #CreativeInsights #DigitalMarketing #AdCreatives #AppMarketing

Google DeepMind has released Gemini 2.5 Pro and it has topped the benchmarks on Visual reasoning and Image understanding! From Day 1, Shobhit was super confident that Google will eventually be the right partner to pick for Segwise.ai for all of our visual AI workloads for Creative Analytics and we are super glad to have them as a partner via the Google for Startups AI accelerator!

Changes in the top mobile games in the US and Worldwide are WILD! All games are sorted by downloads in Feb 2025, and position changes are in comparison to Jan. 🇺🇸 USA • Color Block Jam by Rollic jumped 39 places to claim #3! They ran 482 new creatives in US! Top performing creatives were gameplay videos with a hook text! • Snake Clash by Supercent enters the top 20 list at #16, with 218 creatives of which 45 were new, in Feb. Most creatives used a form of embellished gameplay. 🌎 Worldwide • 456 Run Challenge: Clash 3D by Amobear Game Studio jumped 166 spots to claim #4! • FPS Strike Ops : Modern Arena, a game inspired by Counter Strike, climbed 361 positions and now sits at #12. But we weren't able to trace any creatives so far! Creative data and insights supported by AppMagic #CreativeAnalytics #UserAcquisition #Marketing Segwise.ai