SEEHER

It's simple: Ads that accurately represent women and girls drive sales. Don't be part of the 55% of ads that miss the mark. Need more proof? Women influence 85% of purchasing decisions—if your brand isn’t top of mind, you’re leaving money on the table. 💡💸

SeeHer member Diageo’s Don Julio teamed up with the legendary Peggy Gou to transform a simple bottle into the ultimate party icon. 🎶✨ This special edition design celebrates Don Julio’s deep roots in nightlife and music culture. “I wanted to create a bottle that stops you in your tracks the moment you see it,” says Gou. Mission accomplished! 🔥

🚨 Gen Alpha’s buying power is set to skyrocket to $5.6 TRILLION by 2029! 🚨 Want to capture this key audience? Authentic, accurate representation in ads drives sales 9x with Gen Z & younger millennials—and Gen Alpha is next. If your brand isn’t making that connection now, you’re leaving money on the table. Join SeeHer and start building trust (and sales) with the consumers of tomorrow.

SeeHer member The Coca-Cola Company reminds us to hit pause and savor the moments that matter. Whether it’s work, school, or the daily hustle, life moves fast—so take a moment to slow down with someone special. ❤️ Grab a Coke, share a smile, and make it count!

Advertising that accurately portrays diverse women can increase sales lift by up to 10 times, according to research from Circana and SEEHER. But creating inclusive campaigns is only half the battle – the challenge for marketers is operationalizing inclusivity in a way that delivers measurable impact. In a new blog, Erika Digirolamo and Yeimy Garcia Smith suggest a structured approach for marketers to measure the impact of inclusive advertising: https://bit.ly/3Ei1Pp4 #InclusiveMarketing #GenderEquality #Advertising

🌟 Out of 12,000+ nominations, 125 Remarkable Women have been chosen for their impact, resilience, and dedication to their communities. Now, they’re heading to Hollywood for a celebration like no other! As a proud SeeHer member, Nexstar Media Group, Inc. is honoring these incredible women—who will be named 2025’s National Remarkable Woman? Find out on the "Remarkable Women" special—April 20 at 9 p.m. ET/PT on The CW!

🎮✨ SeeHer member Warner Bros. Discovery is shattering stereotypes with an epic collaboration with NYX Professional Makeup, helping you slay both in the virtual world and reality! In celebration of A Minecraft Movie, grab your popcorn (no headset required) and get ready for the big screen—tomorrow's the release! 🍿🎬 https://lnkd.in/evxEt4jP

We’re grateful that SeeHer President Christine Guilfoyle had the opportunity to speak on the 'Impact Of AI: An Inclusive Marketing Panel,' discussing how AI can drive inclusive marketing and business success. Moderated by Jack Myers, Christine joined Jo McKinney to explore AI’s role in shaping a more representative media landscape. A big thank you to everyone who joined this important conversation. The future of marketing is inclusive, and AI can help lead the way.

Goldman Sachs, a proud SeeHer member, sat down with Dame Sarah Storey, Britain’s most decorated Paralympian! 🏅 She opened up about her journey from swimming to cycling and the powerful lessons in resilience and determination she's gained throughout her incredible athletic career. 💪

Tune in to FOX Advertising’s SeeHer Rescue to see female first responders and lifeguards team up to keep even the most seasoned surfers safe! 🌊 With surfers traveling from all over the world to catch the epic waves in Hawaii, this powerhouse team is pushing their limits to tackle every challenge. Don’t miss it—catch SeeHer Rescue Mondays on Fox or stream it on Hulu the next day! 📹: Fox Entertainment, Procter & Gamble