Sam’s Club Member Access Platform (MAP)

At Sam's Club MAP, we create experiences that bring your brand to life. Our 🌟Omni Experiences🌟 are a great way to build a lasting relationship with our members.   Find out how you can create a memorable, impactful experience for Sam’s Club members. 👉 https://lnkd.in/gz8QpTCy

Huge thank you to The Current and Damian Fowler for the great questions and conversation. 📣 Our industry is indeed accelerating toward Retail Media 3.0. 🔥 We are moving into uncharted territory where competition is fierce, trust is paramount, and expectations from advertisers are higher than ever. Gone are the days when ROAS and Digital Search earned investment. Advertisers (and customers for that matter!) want something more holistic, more measurable, more engaging… At Sam’s Club Member Access Platform (MAP), we are excited about this evolution. Why? Because we have always worked to deliver MORE than Impressions. We create Experiences. 🚨 And these experiences are driving real…engaging…verifiable performance. Take Scan & Go, Sam’s Club’s proprietary mobile self-checkout experience. We launched Scan & Go Display ads late last year and the performance has been incredible. 71% of Members reached via Scan & Go display ads are incremental and these ads are driving 10x higher CTR compared to non-Scan & Go display ads. That’s magic. A Member…in the physical store (what we call our Clubs)…using their mobile device…receiving an ad…at the perfect moment for conversion. It doesn’t get any better. And we are just getting started. 🚀

📣 Hey marketers! If you’ll be at the Circana Growth Summit in Orlando, don’t miss hearing from our very own Harvey Ma, Sam's Club MAP’s VP & GM at 10:30am tomorrow for a fireside chat🔥 with Patty Altman, Circana’s President of Global Solutions.

What if your ads didn’t deliver just impressions, but created memorable experiences? 🤔 That’s the idea behind Sam's Club MAP's 🌟Omni Experiences🌟: brand activations that blend digital media with real-world moments designed to delight our members while delivering measurable results for advertisers.

It’s easy to serve an ad. It’s harder to show up in the moments that matter—searching 🔎, scrolling📱, shopping 🛍️ — and leaving a lasting, memorable impression. Powered by Sam's Club's first-party deterministic membership data, MAP goes beyond delivering impressions to help brands create meaningful, high-impact ⭐ retail experiences ⭐ for Sam’s Club members.

That’s a wrap! The MAP team just finished an awesome week at Shoptalk! We enjoyed getting to spend time with our advertisers, partners, and fellow industry colleagues as we explored what’s next for MAP and the evolution of retail media.    Some of our top highlights: 🔹 Meeting with brands at the MAP booth to share how we can work together to create 🌟retail experiences🌟 that make shopping fun and add value for Sam's Club members at every touchpoint. 🔹 Hearing from Harvey Ma, VP & GM, during two insightful sessions as he shared how MAP is using 🌟first-party deterministic data🌟 to bridge the physical and digital shopping journeys. 🔹 Learning from Soyeong Park, Head of Measurement Insights and Data Strategy, as she discussed how MAP is thinking about longitudinal measurement through Customer Lifetime Value and Multi-Touch Attribution across campaigns📈.    Huge thanks to everyone who contributed to the success of this event! We're already looking forward to the next one! 🎉 #RetailMedia #Shoptalk2025

Omni Talk Retail said it best - this is an "informative, fun, and entertaining interview" you won't want to miss! 👇 Learn how MAP is adding value for Sam's Club members and how Scan & Go™ Display Ads deliver content that helps improve the in-Club shopping experience (🔥 spoiler alert: Advertisers are seeing 71% incremental reach on average with Scan & Go Display) Thank you Anne Mezzenga and Chris Walton for having us this week! 𝘚𝘰𝘶𝘳𝘤𝘦: 𝘚𝘢𝘮’𝘴 𝘊𝘭𝘶𝘣 𝘔𝘈𝘗 𝘥𝘢𝘵𝘢, 𝘋𝘦𝘤𝘦𝘮𝘣𝘦𝘳 2024.

Thanks for facilitating such a thoughtful discussion with our VP & GM, Harvey Ma! Looking forward to the next one!

In case you missed it: Yesterday, Christopher Feo, Chief Business Officer, Experian Marketing Services, moderated a fireside chat with Harvey Ma, Vice President & GM, Sam’s Club Member Access Platform (MAP) at the Evolution of Retail #BISummit. 🔥🎤🛍️ Harvey Ma shared some key insights: "Grocery and travel media networks are different than how you would interact with a club. Advertisements they build have to be different because they are different assets. Sam’s Club's vision is retail theatre- making shopping fun. They measure engagement at the shopping level with non-endemic advertising."

📣 Exciting news! Join us in welcoming Regina Bienstock as the new Head of Commercialization at Sam’s Club MAP! 🎉 With her extensive background in product development, advertising, business operations, and finance, Regina is a valuable addition to our team. We look forward to her contributions as we continue to build an ecosystem where Sam's Club members win, brands thrive, and retail experiences redefine the industry. Welcome to the Club, Regina - we're thrilled to have you with us!