Rep Data

𝗙𝗿𝗮𝘂𝗱 𝗻𝗲𝘃𝗲𝗿 𝘁𝗮𝗸𝗲𝘀 𝗮 𝗯𝗿𝗲𝗮𝗸. We see it every day - fraudulent respondents, click farms, bots, professional survey takers, unengaged respondents - all negatively affecting data quality. Fraud comes in many forms, and if our fraud prevention tools are paused for even a few minutes, the spike is immediate. Would you leave your front door wide open while you're away? That’s what it’s like running surveys without real-time fraud protection. #whatdoesfraudcostyou #restech #marketingresearch #samplefraud

What a great time today in New York at the Insights Association's Ignite Data Quality conference! We were thrilled not only to participate as a general sponsor at this important event, but also for our Head of Research Steven Snell to take the stage with Keith Rinzler (1Q), Megan Peitz (Numerious Inc.), Roddy Knowles (dtect) and Rich Ratcliff (OpinionRoute) for their panel discussion "Understanding Tech-Enabled Fraud Prevention." If you'd like to hear more about what we discussed at the conference, let us know: https://lnkd.in/gJBdfc-w

We’re excited to announce that Kurt Knapton has rejoined Rep Data’s board of directors following our recent growth investment from Mountaingate Capital. Kurt's return brings a wealth of expertise in #marketresearch and #AI innovation, and he played a pivotal role in our early success. With his leadership, we’re positioned to scale our tech-enabled research services and further our mission to deliver reliable, fraud-free data at scale. Kurt’s deep industry insights and commitment to solving data quality challenges will be instrumental as we continue to grow and serve our clients. “We’re thrilled to have Kurt back on board,” said Patrick Stokes, CEO of Rep Data. “His strategic guidance has already had a profound impact, and we’re excited to build on that momentum." Read more: https://hubs.la/Q03hbMC20

Just announced! Our Head of Research Steven Snell will be presenting at the American Association for Public Opinion Research Annual Conference in May. He'll be talking about some of our favorite subjects: tech-enabled fraud in online market research; how it leads to inaccurate conclusions; AND how to fight it with the right fraud detection tools. #aapor25. Learn more: https://hubs.la/Q03dcydy0

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗮𝗯𝗹𝗲 𝘁𝗼 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗵𝘆𝗽𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝘀𝘂𝗿𝘃𝗲𝘆 𝗿𝗲𝘀𝗽𝗼𝗻𝗱𝗲𝗻𝘁𝘀? Hyperactive respondents (sometimes called “professional survey takers”) are especially likely to demonstrate acquiescence or “yes” bias. They profess to be doctors on one day and engineers the next. They report using every product of interest and will even say they have visited Antarctica multiple times! Of course, not every yea-saying respondent is a hyperactive respondent. Our Research Defender technology identifies hyperactivity as a function of how many times we see them attempt a Research Defender-protected survey in the previous 24 hours. Scores range from zero to well into the hundreds. Let us help you block hyperactive respondents from your research. #whatdoesfraudcostyou #restech #marketingresearch #samplefraud

We are headed to the Insights Association's Ignite: Data Quality conference on April 14, 2025, at Kantar Headquarters in NYC! As a sponsor and speaker, we’ll be tackling key topics like fraud mitigation, data accuracy, and integrity. Catch our team—Ryan Rothe, Vignesh Krishnan, and Steven Snell, PhD—at the conference. https://hubs.la/Q03g1M4C0

We’re excited to announce that Amber Eksteen will be moving to the Research Desk team! With her extensive project management experience, Amber is set to enhance our support and expand our global coverage, ensuring you get expert help no matter where you are. Our Research Desk solution continues to quickly expand, offering an efficient, reliable DIY sampling platform for high-quality data. Learn more: https://hubs.la/Q03g0J1W0

Rep Data is proud to be a New Orleans Saints Small Business Partner! 🏈 Go Saints! 📣

We're thrilled to be featured in Quirk's Media's Top DIY Company section for our Research Desk DIY sample solution! This all-in-one DIY sample platform is designed to boost efficiency and elevate data quality. With intuitive tools and built-in fraud prevention from Rep Data's Research Defender, users are in full control of cleaner, faster, and more accurate data. Read more in Quirk's here: https://hubs.la/Q03fQzN60 Learn more about Research Desk here: https://hubs.la/Q03fQLGM0

𝗔𝗿𝗲 𝘆𝗼𝘂𝗿 𝗳𝗿𝗮𝘂𝗱 𝘁𝗲𝗰𝗵𝗻𝗶𝗾𝘂𝗲𝘀 𝗼𝗳 𝘆𝗲𝘀𝘁𝗲𝗿𝗱𝗮𝘆 𝗰𝘂𝘁𝘁𝗶𝗻𝗴 𝗶𝘁 𝘁𝗼𝗱𝗮𝘆? As we kick off Q2, it’s time to reflect on what we learned about survey fraud in Q1. Right now, we’re seeing general rejection rates between 15% and 19% (yes, including B2B—those B2B numbers definitely bump up the average). And that’s after filtering out more than 30% of respondents during screening due to duplication or fraudulent behavior. Lots of garbage being blocked going in. But, lots of inattentiveness and poor data quality coming out nevertheless. ❓So here’s the question—how are you fighting fraud? Are the same techniques you used 15 years ago still cutting it today? ❓ #whatdoesfraudcostyou #restech #marketingresearch #samplefraud