Red Iron Labs

🌟 Exciting times at Red Iron Labs! 🌟Last week, MRDRBRS took center stage at the Indie Ignition Accelerator Pitch Competition Platform Calgary. 🎤 One of the standout points? How MRDRBRS is pushing boundaries by designing a game that’s as engaging for audiences as it is for players. 💡 At Red Iron Labs, we’re passionate about crafting experiences that connect people, whether they’re holding the controller or watching from the sidelines. Want to know more about how we’re doing it? Dive into our latest article, where we explore the research and ideas behind our approach to audience engagement. 📝 Check it out here: https://lnkd.in/gmaYPFgQ Together, we’re shaping the future of gaming! 🎮 #AudienceEngagement #GamingInnovation #Esports #GameDesign #VirtualReality #RedIronLabs #MRDRBRS

➡️ What does it take to build VR multiplayer that’s fun, social, and accessible? At Red Iron Labs, we’ve learned three key lessons in building VR multiplayer: 1. Make it Social. Multiplayer is about more than gameplay; it’s about connection. 2. Engage the Audience, not just the players. Spectators should have fun, too! 3. Keep it Accessible. VR should be for everyone, whether they have a headset or not. These principles are shaping how we approach MRDRBRS. Curious about the details? Check out our latest article for the full breakdown. 🔗 https://lnkd.in/g89cgfDT

Ever thought of pitching as a sport? 🏀 In this article, our founder dives into how learning to pitch has felt like training for a game she never planned on playing. It’s a journey through the ups and downs of building business resilience with programs like Scaffold and BVC helping us refine our approach. Each pitch has been a practice in resilience and growth, and we’re bringing these lessons straight into our work at Red Iron Labs. Curious about the behind-the-scenes insights? Let us know below if you’d like a deeper dive! 👀 🔗 Read the full article: https://lnkd.in/gESc7WKB #EntrepreneurLife #RedIronLabs #MRDRBRS #GameDev #Innovation #VirtualReality

🧩 The name game is real—and tougher than we thought! 🧩 When it came to MRDRBRS, we learned that feedback and community insights were key. What really connects with players? Turns out, a lot. Checkout our latest article to see what we discovered—and why a name can make or break it. https://hubs.ly/Q02WhPXr0 #RedIronLabs #MRDRBRS #GameDevJourney #VirtualRealityGames

🎮 Pitching to publishers is NOT like pitching to investors—and I learned that firsthand at the Alberta Game Series. 🤦🏽♀️ From missing key slides to structuring our deck wrong. In my latest post, I break down what we missed, what we learned, and how you can refine your pitch to keep publishers hooked from the first slide. Let me know if you’d like a more detailed breakdown, or if you’re curious about the evolution of our deck. Or weigh in—what do you think is most important when pitching a game? What are your experiences?👇 https://lnkd.in/dXQHuhsy #RedIronLabs #YYCTech #gamedevelopment #pitching #VR #MRDRBRS #IndieGames

💡 Is VR living up to its potential in education? 🏆 At Red Iron Labs, we've been asking this question for a while. What we’ve discovered is that VR has the power to transform learning—but only if it’s built around the needs of the people it’s designed for. This is why we developed MiniVerse, our VR platform that speeds up development time by up to 75% while keeping collaboration at its core. In our latest article, we dive into how MiniVerse bridges the gap between innovative VR solutions and human-centered design—making it an ideal fit for educational institutions looking for meaningful, efficient results. 🔗 Explore the full article here: https://lnkd.in/ghGCnepf #RedIronLabs #YYCTech #EdTech #MiniVerse #HumanCenteredDesign #VRDevelopment

🎮 Behind the Scenes at Red Iron Labs: We Need Your Input! 🎮 At Red Iron Labs, we believe that community input is a critical part of making great games. We're working on an exciting new arena battle game, and we're stuck on what to call it. Branding can make all the difference, and we want to hear from our network. Yes, that means you! We're running this poll on Discord, but you can vote here as well. Your feedback will help shape this project, and we appreciate your perspective. Whether you're in gaming, branding, or just curious, we'd love to hear your thoughts! Drop your vote below. 👇

❓ What does 8 years working on the cutting edge of XR get you ⁉️ ✅ Thick skin? Absolutely. ✅ Tough lessons learned along the way? No doubt. ✅ An unstoppable drive to innovate? Every single day! After eight years of custom work, we’ve taken the best of what we’ve learned to streamline and innovate. Last week, we shared why we’re making this shift; now, we're revealing the what! As we shift from organic growth to structured innovation, our Verses suite is designed to deliver faster, more efficient AR & VR experiences, without sacrificing creativity! This is how we’re shaping the future of XR. See how these innovations can transform your AR/VR projects 👇 📖 https://lnkd.in/gPVKP3k4 Missed the "why"? Catch up here: https://lnkd.in/dw4ZzBPK #RedIronLabs #YYCTech #TechInnovation #ImmersiveTech #FutureOfXR

💥 Exciting News! 💥 After 8 years of learning and growing, we at Red Iron Labs are pivoting towards a new chapter for 2025. We’re shifting our focus from custom development to productization, with scalable AR and VR projects like 'Verses and MRDRBRS leading the way! In our latest blog post, I share: ✅ Lessons learned from our custom work ✅ Why we’re making this strategic shift ✅ Our plans for 2025 and beyond We’re also pitching MRDRBRS at the Alberta Game Series this week, and the journey ahead has never been more exciting. 📖 Read more about our 2025 strategy here: https://lnkd.in/dw4ZzBPK #RedIronLabs #YYC #YYCTech #Productization #AR #VR #Gaming #TechInnovation #2025Strategy #BusinessGrowth #PivotAndGrowth #Entrepreneurship

I attended quite a few stampede breakfasts but don't have much to share on that front aside from the scoop on the best pancakes and generous portions-lol However check out our CTO's Lloyd Summers upcoming Immigrant Techies Alberta Techies 15 Live talk on July 16: https://lnkd.in/gSXBM7uX #vr #tech #yyc #ar #techies15live #immigrantechies