Reachdesk reposted this
Gone are the days of chasing one decision-maker and hoping for the best. I’ve been really inspired by the content at Forrester Summit and it’s got me reflecting. We’ve moved to a full allbound approach because modern deals involve way more than just one person. Think champions, influencers, blockers, users… the whole crew. In my latest blog, I dug into how revenue-driven gifting plays a big role in helping us reach everyone in the buying network. Not just with a generic box of cookies but with smart, intentional touches that actually drive pipeline and revenue. Gifting isn’t just a nice to have anymore. When done right, it’s a legit revenue lever. Orchestration tools are great at highlighting intent but you need to create the spark. Check it out here: https://lnkd.in/e6P7Dep4