R/GA

In today’s social-first and AI-powered world, commerce is shifting. How (and why) consumers shop has evolved. Explore these shifts in R/GA’s forthcoming global research report on the current state of commerce. This report will highlight a new framework for brands navigating these changes—including both immediate tactics and a longer-term strategic roadmap for thriving in this rapidly transforming commerce landscape. Request your complimentary copy at rga.com/commerce-report and stay tuned for updates coming soon.

It’s wild to see my AI film ‘LYNX’ shortlisted at AICP in the innovation category next to some huge projects. 🫶🏼 R/GA Thank you AICP (Association of Independent Commercial Producers)

We are proud to (re)introduce R/GA's new SVP Managing Director for EMEA, Ryan Wareham, who will now lead our EMEA region as part of his new and expanded role. In his nearly five years at R/GA, Ryan has demonstrated a rich experience in blending creativity, new technology and agility to create measurable business value. Speaking to Campaign UK on what's ahead, Ryan said, “With the rise of AI and the start of the intelligence age, we're going through one of the most fundamental transitions we've probably ever seen as humans, let alone marketers. And R/GA’s newly established independence combined with our rich heritage of solving client business problems through the application of creativity and technology, uniquely positions us to leverage all the good AI has to offer.” Congrats to Ryan on this new role! Read more here: https://lnkd.in/eFjNVMrW

We're thrilled to welcome Ryan Griffin to R/GA as Managing Director, Client Engagement, leading our 24-year global Nike business. Ryan brings years of personal Nike experience to R/GA, having helped shape the iconic brand's global digital marketing efforts in previous roles. On his appointment, Ryan shared, “Returning to partner with Nike feels like a full-circle moment, especially as the brand stands at the brink of yet another major transformation. Just as social media reshaped the game over 15 years ago, today’s shifts in tech and consumer behavior present a new incredible opportunity. The opportunity to work at the intersection of R/GA’s forward-thinking approach and Nike’s culture of innovation is an exciting one.” Read more about Ryan’s appointment in LBBonline - Little Black Book here: https://lnkd.in/gsZdzTnR

Vote for your favorites, and maybe its us 👀 The Webby Awards are just around the corner, and R/GA is in the running with four nominations across Diversity, Equity, Inclusion & Belonging, Use of Online Media, and Fashion, Style & Beauty categories. Voting is open through Thursday, April 17—and the winners will be revealed on April 22. Explore R/GA’s nominated work below and cast your vote through the category links here: https://lnkd.in/ekM3Cq9f. Every vote counts! Big congratulations to our Founderland, PONOS, Moncler, and Ad Council clients and teams.

Big news! R/GA is thrilled to be named LinkedIn’s Global Lead Creative Agency. Together, we’re shaping the future of brand storytelling, innovation, and meaningful connections on the world’s largest professional platform. We can’t wait to bring bold, creative thinking to LinkedIn’s next chapter—staying true to their mission of creating economic opportunity for every member of the global workforce. Excited for what’s ahead! https://lnkd.in/g9yu2E63

Bayyina Black, Executive Director of Global Sustainability & Impact, has been named a finalist for the Ad Age 2025 Creativity Awards in the Diversity & Inclusion Champion of the Year category. This honor recognizes individuals driving meaningful change across the industry and shaping the future of advertising. Bayyina’s leadership and work across R/GA’s social impact program, Make/Good, highlights her unrelenting commitment to using creativity and technology to promote diversity, equity and inclusion. We cannot think of anyone more deserving of this recognition. Congratulations, Bayyina!

📣 Exciting announcement from POSSIBLE! 📣 AI is revolutionizing marketing, but is it spurring a creative renaissance or a race to the bottom? Join Lorraine Twohill (Chief Marketing Officer, Google) in conversation with Tiffany Rolfe (Chair & Global Chief Creative Officer of R/GA), as she shares game-changing insights on AI and its transformative impact on the future of marketing.   Register Now & Lock in Your Plans—Rooms Are Going Fast! Arrive Sunday & Depart Thursday to experience everything POSSIBLE. Register now for POSSIBLE 2025 at Fontainebleau Miami Beach April 28-30 👉 https://ow.ly/3HRs50UbWQm   Think with Google #POSSIBLE2025 #ThoughtLeadership #Marketing #Innovation #Creativity #Connection

A look back. And a look forward. At the same time.

To help mark R/GA’s new era as a privately owned independent company, our Studio team created an AI powered introduction of what’s to come. So please enjoy a word - throughout the decades - from our Founder, Bob Greenberg. And read more about how Eli Mavros, Group Creative Director, and the team leveraged Runway, Topaz Labs, ElevenLabs and other innovative, creative tools and new technologies to create this film here: https://lnkd.in/e72Ttydz