Purple Haus

April Fools’ Day is all fun and games—until your brand becomes the punchline. A clever campaign might get a laugh, a bad one can backfire and lose the trust and attention of your audience. The best brands know that trust is hard-earned through clarity, consistency, and real connection. What’s 𝒏𝒐𝒕 funny when it comes to branding: 𝑴𝒊𝒙𝒆𝒅 𝒔𝒊𝒈𝒏𝒂𝒍𝒔 –  If your audience can’t tell what you stand for, they’ll move on to someone who makes it clear. 𝑨𝒍𝒍 𝒐𝒗𝒆𝒓 𝒕𝒉𝒆 𝒑𝒍𝒂𝒄𝒆 𝒗𝒊𝒔𝒖𝒂𝒍𝒔 – A brand without a cohesive look and feel is forgettable at best, untrustworthy at worst. 𝑵𝒐𝒕 𝒓𝒆𝒂𝒅𝒊𝒏𝒈 𝒕𝒉𝒆 𝒓𝒐𝒐𝒎 – Just because you 𝐜𝐚𝐧 jump on a trend doesn’t mean you 𝐬𝐡𝐨𝐮𝐥𝐝. Know your audience, know the moment, and know when humor works—and when it doesn’t. 𝑺𝒂𝒚𝒊𝒏𝒈 𝒐𝒏𝒆 𝒕𝒉𝒊𝒏𝒈, 𝒅𝒐𝒊𝒏𝒈 𝒂𝒏𝒐𝒕𝒉𝒆𝒓 – Whether it’s sustainability, DEI, or purpose-driven messaging, if your brand makes big claims without backing them up, people will notice. See any funny business today? Drop them in the comments. #Branding #Marketing #AprilFools #Strategy #PurpleHaus 𝘗𝘩𝘰𝘵𝘰 𝘣𝘺 𝘉𝘦𝘭𝘪𝘯𝘥𝘢 𝘍𝘦𝘸𝘪𝘯𝘨𝘴 𝘰𝘯 𝘜𝘯𝘴𝘱𝘭𝘢𝘴𝘩

Congrats to the Center for the Transition to Parenthood on the launch of their new website, a digital hub for reimagining perinatal care. Led by Dr. Catherine Monk at Columbia University, this virtual center houses research, resources, and a blueprint for making mental health a core part of perinatal care—an essential guide for doctors and care providers. Birthing this website took a dedicated team. We’re grateful to Theresa Grill, Founder of Kollektivformat, whose expert creative direction and design vision guided the project from concept to execution over many months. Explore the new site: https://lnkd.in/dubXyDbc #BrandStrategy #MaternalMentalHealth #Collaboration #PurpleHaus

📣 Congratulations to Dr. Cheryl Holcomb-McCoy, President & CEO of AACTE (American Association of Colleges for Teacher Education), on a successful first Annual Meeting in her new role! We are proud to have been a partner to Cheryl and her team to prepare for opening and closing keynote sessions that were responsive and inspiring, setting the tone for what promises to be an incredible tenure. This year’s meeting affirmed AACTE's commitment to: 📚 Educate – Equip future educators with the knowledge and tools to thrive. 🗣️ Advocate – Champion policies that protect educators and students. 💡 Innovate – Explore AI, educator pipelines, and new models for learning. A special shoutout to AACTE’s stellar internal communications team—Katrina Norfleet and Tyler Pointer—for your partnership in bringing these moments to life. Can't wait to see all you'll accomplish in the year ahead. Read the full recap here: https://lnkd.in/erQNzB_j #ExecutiveCommunications #ClientSpotlight #EducationLeadership #AACTE25 #Storytelling #FutureOfEducation #PurpleHaus

Attending #SXSWEDU next month? We've got something for you! Don't forget to book your free coaching session with Purple Haus founder, Danielle Kristine Toussaint. Whether you’re refining your story, amplifying your brand, or tackling a strategic challenge, this is an opportunity to get personalized guidance from an expert. 📅 Date: Tuesday, March 4, 2025 🕒 Time: 3:30 PM – 4:45 PM CT 📍 Location: Austin Convention Center, Room 6AB This session is almost full, so hold your spot today: https://lnkd.in/eifKZfQU Know someone attending SXSW EDU? Share this with them! #SXSWEDU #PurpleHaus #Coaching #Mentoring #LeadWithYourStory #StorytellingForImpact #Communications #SXSWEDU2025

We believe the future belongs to the best storytellers— those with the courage to imagine new possibilities and to innovate in the face of big challenges. When our founder, Danielle Kristine Toussaint published #DaretoThinkPurple, the goal was to share timeless wisdom and inspiration from people on a mission to make money and make a difference. Almost five years after publication, it feels like the book was written for this exact moment. With so many talented people in technology, nonprofit, government facing career transitions, some will turn to entrepreneurship as a way to create impact. If that’s you (or someone you love), this book is the roadmap. It reads like a love letter and survival guide for founders and leaders who believe business can help create breakthroughs in society. Link to buy in comments 👇🏽 #NationalInnovationDay #Innovators #SocialInnovation #BooksWithImpact #Storytelling #Leadership #PurpleHaus #SWO #Layoffs #BusinessForImpact #EntrepreneurshipForGood #BusinessForGood

Are you attending #SXSWEDU next month? We've got something for you! Don't forget to book your free coaching session with Purple Haus founder, Danielle Kristine Toussaint. Whether you’re refining your story, amplifying your brand, or tackling a strategic challenge, this is an opportunity to get personalized guidance from an expert. 📅 Date: Tuesday, March 4, 2025 🕒 Time: 3:30 PM – 4:45 PM CT 📍 Location: Austin Convention Center, Room 6AB Appointments are going fast, so reserve today: https://lnkd.in/eifKZfQU Know someone attending SXSW EDU? Share this with them! #SXSWEDU #PurpleHaus #Coaching #Mentoring #LeadWithYourStory #StorytellingForImpact #Communications #SXSWEDU2025

Leadership isn’t just about what you say—it’s how you say it. Your tone, body language, and presence all shape how your team and partners perceive you. Are you building trust or chipping away at it without realizing? This Entrepreneur Media article breaks down common body language mistakes that can hurt your credibility. Check it out here: https://lnkd.in/eyG24f-T Trust is built in the everyday moments—how you listen, respond, and show up. What’s one habit you’ve improved to strengthen trust with your team? Comment below! #Leadership #Communication #Trust #PurpleHaus

In times of tension, conflict, or crisis, leaders often feel pressured to say something (anything, even). But when the stakes are high, that's when being precise matters the most. Effective leadership communication isn't about overthinking into paralysis— it’s about thinking through your message enough to achieve your aims. Too often, leaders get baited into making statements before asking who really needs to hear them or where those words will land most powerfully. Here are three questions to ask before you press send on that statement: 1️⃣ Who is my true audience? 2️⃣ What do I want them to feel, think, and do? 3️⃣ Am I clear on the impact of my words? If the answer to these questions isn’t crystal clear, it might be a sign to pause and rethink your strategy. And if you're feeling stuck, we can help. #Leadership #CommunicationStrategy #CrisisCommunication #ExecutiveLeadership #StrategicMessaging #WordsMatter #ThoughtLeadership #PurpleHaus #WeArePurpleHaus

🔑Want the key to building brand trust in 2025? Tell these 5 essential stories to connect more deeply with your audience and inspire action. Focus on 5 Ps: Purpose, People, Profit, Partnerships, and Possibility At Purple Haus, we help leaders and organizations craft smarter communications strategies that drive impact. Let’s partner to tell the stories that matter. 👉 Swipe through and let us know what resonates with you. Don’t forget to save and share. #PurpleHaus #BrandTrust #Storytelling #CommsStrategy #Leadership

The future belongs to the best storytellers. This isn’t just a tagline at Purple Haus—it’s a belief that drives everything we do. In a world overflowing with information, attention is fleeting. But stories? The right stories capture hearts, shift perceptions, and inspire action. Whether you're leading a brand, launching a movement, or building a legacy, your ability to tell a compelling story determines how people see you, trust you, and follow your vision. At Purple Haus, we help leaders and brands find, shape, and share the stories that matter. Let’s build the future—one powerful story at a time. #BrandStorytelling #Leadership #BrandMarketing #StoriesMatter #PurpleHaus #WeArePurpleHaus