Propeller Industries

🧾 Crypto’s Accounting Reality Check: The Tax Talk We Actually Needed At the Eve Wealth Summit, a panel of experts broke down one of the most complex (and overlooked) challenges in digital assets: crypto tax and accounting. From tax lots across wallets to evolving global regulations, it’s clear—this isn’t business as usual. Moderated by Samuel Leichman (Propeller Industries), the conversation featured: – McKenzie Arthur, CPA (VP Finance, Eigen Labs) – Erin Fennimore (VP Tax, Taxbit) – Cynthia Pedersen (Tax Director, Cohen & Co) As Erin Fennimore put it: “You’re not going to track billions of transactions in a spreadsheet.” And Cynthia Peterson reminded us: “We’ve pushed the old tax code as far as it will go. Now we need Congress to act.” The panel didn’t just cover what’s broken—they laid out the roadmap to get it right. 📊 If you're building or investing in crypto, this isn't optional. It’s mission-critical. Watch the entire panel here: https://lnkd.in/ep8TP5JW

NYC Founders, no one in the NYC ecosystem works harder for you than Charlie O'Donnell. Propeller Industries has been sponsoring these since the early days and with real talk from Kass and Mike and a great slate of investors and founders, this one promises to be a banger. Looking forward to it next wed 4/2.

What a week! We’ve finally caught up on sleep (well, almost) and are still buzzing from an incredible #ExpoWest2025. From reconnecting with clients and partners to discovering exciting new brands, attending happy hours, breakfasts, and after-parties, and sharing valuable face-to-face time with the Propeller team—this year’s Expo was one for the books. The energy, innovation, and passion in the CPG space continue to inspire us, and we’re grateful to be part of such a dynamic community. A huge thank you to everyone who took the time to meet with us—we love talking shop, swapping insights, and helping brands navigate their next stage of growth. Until next year, Anaheim! 👋 If we didn’t get a chance to connect, let’s keep the conversation going—drop us a message! Propeller team: Chris Fenster, Raymond Nieuwenhuizen, Matt Turner, Amanda Morgenstern, David Davick, Ted Zeigler, Craig Connors, CFA, Bobby Struzick, Grace Brown

🌟 Meet the Speaker! Welcoming Samuel Leichman, Blockchain Practice Lead at Propeller Industries, to the Eve Wealth Summit next week! Web3 Finance Leader – Guides crypto & blockchain startups through finance & token accounting. M&A & FP&A Expert – Former investment banker & finance lead at Design Within Reach. 🎟️ Get your ticket now: https://lnkd.in/gbmNABKg #CryptoFinance #Web3 #Blockchain #Fintech

🌿 The Propeller team is packing our bags and gearing up for #ExpoWest2025! We’re excited to be in Anaheim from March 4-7 to connect with some of the most innovative minds in the natural products space. As partners to some incredible CPG brands, we can’t wait to explore the show floor, catch up with clients and partners, and meet new founders pushing the industry forward. We’re also proud to sponsor three events designed to foster connection and insight among founders, investors, and operators: 🥂 Morrison Foerster's Unwind & Connect: Happy Hour – March 5 Alongside fellow sponsors: Encore Consumer Capital, Rose Park Advisors, Pathstone, Interact Brands, TIG Brands, and The Angel Group 🎉 Founder Social – March 6 Alongside fellow sponsors: Giannuzzi Lewendon, LLP, ForceBrands, Whipstitch Capital, and Anchin ☕ MFD Rise, Roast & Meet CPG – March 6 Alongside fellow sponsors: The Consumer VC, CULT Capital, ForceBrands, J.P. Morgan, Bridge Finance Group, ShipBob, Glimpse, Five Eighty, and Nectar Social If you're attending Expo this year, let’s connect! Chris Fenster, Raymond Nieuwenhuizen, Ted Zeigler, David Davick, Matt Turner, Amanda Morgenstern, Bobby Struzick, Craig Connors, CFA, Grace Brown, and Beau Ramirez will be representing Propeller all week long. See you in Anaheim! ✨ #ExpoWest #CPG #ConsumerBrands

🚀 Propeller is Heading to #ETHDenver! Our Blockchain Practice Area Lead, Samuel Leichman, and Regional Sales Manager, Bobby Struzick, will be on the ground at ETHDenver next week, connecting with founders, builders, and innovators shaping the future of Web3. We’re excited to dive into the latest trends, share insights, and support the next wave of innovation. If you're attending, let’s connect!

Big congratulations to Elizabeth Beringer, President of Propeller client Spring & Bond, for being named to MM+M’s 2025 40 Under 40 list! Elizabeth’s leadership and innovation in healthcare marketing continue to set new standards, and we’re proud to support Spring & Bond on their journey to drive meaningful change and shape the future of the industry.

We’re proud to support visionary entrepreneurs like YuChiang C. "YC", CEO of Hero Bread, who joined The Consumer VC podcast to share insights on scaling businesses, bridging the gap between founders and investors, and what it takes to drive innovation across industries. From founding World Golf Tour (acquired by Topgolf) to leading Hero Bread’s transformation from food service to DTC and retail, YC's journey is packed with lessons for startup founders, investors, and operators, including: • The real challenge of taking a better-for-you brand into conventional retail • Why taste-first product strategy is key to winning customers • The future of AI, gaming, and consumer innovation • How investors & founders can work together for long-term success Watch the full interview now: https://lnkd.in/eF5Hw6dW #Entrepreneurship #VentureCapital #StartupGrowth

Thanks to all the founders who turned out yesterday to discuss capital efficiency with Jason Yeh and I. One thing I meant to mention but didn't is that there is a good lesson in the DeepSeekAI news that exploded heads over the weekend (and stocks this week). No one should be surprised that the $0 billion company figured out a way to cut the line on the $B and $T leaders and it's another data point to support the negative correlation between capitalization and efficiency. Propeller Industries Adamant

Big turnout for today's workshop - 441 registered to hear me and Chris Fenster talk about ways founders can have a better handle on spending Helps with fundraising but also just running a better business! Come for the content or open Q&A to get feedback on your challenges. No better person to get perspective from than Chris! We're starting in 45 min at 10am PST. Register here: https://lnkd.in/gca-Gy_M