Profitero

🔥NEW in our ROI series: The influence of product content Effective product content is critical for success on a competitive digital shelf. In Profitero’s latest ROI report, we’ve uncovered the uplift of creating and maintaining optimized PDP content, including: 📈 Up to a 36% sales lift ⬆️ Significantly increased search visibility 📦 Better shopper consideration and conversion Plus, we’ve built a playbook with best practices and actionable next steps to audit your product content, improve your keyword strategy, and much more. 📥 Download the full report and start elevating your content strategy today! https://lnkd.in/esWrj4zt

🚨 Tariffs & Inflation: Are You Ready for Round 2? 🚨 With inflation still fresh in consumer minds and tariffs threatening to raise costs again, brands face a tough choice: absorb the pressure or risk alienating price-sensitive shoppers. Our latest research shows most prices haven’t surged—yet—but that could change fast. Brands must be ready to adapt quickly and stay competitive through: ✅ Smarter assortment & pack sizing ✅ Pricing and competitor tracking ✅ Operational efficiency & automation ✅ Data-driven pricing strategy ✅ Media conquesting through digital shelf analytics 📈 We’re tracking prices across 20 categories in the US & UK. If you want to stay ahead of the latest trends - check out our new blog to see how the data is shaping up and get a head start with 10 questions you should be asking yourself to thrive (not just survive) in a price-sensitive economy. #ecommerce #inflation #retail #brandstrategy #digitalshelf https://lnkd.in/eeXqQdGi

🚨 Is Your Brand Ready for Growing Economic Uncertainty? 🚨 Just when inflation seemed under control, new tariffs could shake things up, putting supply chains under pressure and forcing brands into a tough choice: absorb costs or pass them to consumers. Despite inflation easing, the impact of 2022’s 9% price increases (ONS, BLS) are still being seen, with price-sensitive shoppers planning to cut spending on several discretionary categories (McKinsey, Feb, 2025). Our latest research shows that, with a few exceptions, prices haven’t surged—yet. Check out our chart below for the details in select US & UK categories. Still, smart brands aren’t waiting. Maintaining profitability without losing customers means brands must fine-tune pricing, optimize assortments and streamline supply chains. Over the next few months we’re going to be tracking prices across key categories in the US & UK to try and spot the early signs of economic shifts. Preparation = Profitability. Brands that act now will come out ahead. How is your team preparing? Let’s discuss. https://lnkd.in/eWNm6Pmh #Ecommerce #PricingStrategy #Retail

🎉 Headed to Salsify's Digital Shelf Summit ‘25 in New Orleans next week? 🎭🎷🍹 Don't miss this session! 📢 On April 9, from 1:45-2:30 PM CT, our very own Mike Black, Chief Growth Officer at Profitero, will take the stage alongside Laura Dennis Hyland, Global VP, Digital & Commercial Strategy at BIC . They’ll be diving into "Mastering New Product Launches in the Omnichannel Age", sharing insights on what it takes to win in today’s fast-changing landscape. 🚀 Hope to see you there! 👀✨ #DigitalShelfSummit #Ecommerce #RetailInnovation #Omnichannel

That’s a wrap on Shoptalk 2025! 🎲✨ From insightful sessions to great conversations, it was amazing to reconnect with familiar faces and meet new ones. The excitement around the future of eCommerce was vibrant and the innovations ahead are nothing short of game-changing! Until next time, Shoptalk! 👏 #Shoptalk2025 #eCommerce

Do you think consumers searched for “Chocolate Box” or went straight for “Milk Tray” this Mother’s day? 💖🍫 The answer depends on WHERE they’re shopping, and that difference should shape your retail media search strategy. Here's what we learnt by looking at macro trends from our Content Optimizer data 👀 Amazon: More Brand-Led Searches - shoppers already know what they want, searching directly for brand names and your strategy needs to : ✅ Defend your brand – Own your branded terms to ensure competitors don’t steal your traffic. ✅ Expand reach – Bid on competitor brand terms to capture consideration - especially if you're on promotion and they aren't. ✅ Cross-sell & upsell – Highlight bundles or complementary products in your ads. Asda: More Generic Category Searches - shoppers are browsing, looking for product types rather than specific brands and your strategy needs to: ✅ Win category keywords – Invest in search terms like “chocolate gift” to attract undecided buyers. ✅ Optimise product content – Ensure your descriptions match how people search (e.g., "velvety smooth truffles" vs. just "chocolates"). ✅ Use retail media to drive discovery – If shoppers aren’t brand-loyal yet, introduce your brand through strategic ad placements. 💡 The Key Takeaway Instead of guessing, knowing the right search terms per retailer lets you tailor your keyword bidding strategy, and content to match consumer intent. That’s why we built Content Optimizer, designed to help you: 🚀 Identify the right keywords by retailer & category using our Search Optimizer Methodology, powered by a graph neural network. 🚀 Prioritize keywords that matter, evaluated on 10+ metrics to help you focus on the highest-impact terms. 🚀 Gain competitive insights, see where you’ve lost discoverability to competitors, uncover media opportunities, and track seasonal shifts. Want to unlock the best keywords for your category? Reach out for a demo today https://buff.ly/2Z0HNw4 #RetailMedia #EcommerceStrategy #SearchOptimisation #KeywordStrategy

🗞️ Check out March's edition of the Digital Shelf Digest newsletter! This month, we focus on how Winning on Walmart Starts with Content, the Top 5 KPIs to track in 2025, and the ROI of Search & Consumer reviews. 📩 Subscribe via email: https://lnkd.in/eeYFpruw

🏀🔥 It’s March Madness time, and at Profitero, we're heating up the digital shelf! 🔥🏀 Every day, we empower brands to excel online. But when it comes to driving real sales impact, which optimization reigns supreme? We've crafted our own Digital Shelf Tournament Bracket featuring 16 powerhouse levers battling for the top spot. From winning the Buy Box to dominating organic search, only one can take the 🏆. Just like in basketball, eCommerce success isn't about a single play - it's about strategy. Some brands focus on content optimizations, while others prioritize price competitiveness or promotions. What's the winning formula for your category? At Profitero, voted #1 Digital Shelf Provider by DCG, we tailor strategies to fit your brand's unique needs. Discover your champion and elevate your eCommerce game with us! 🏀 Who’s your champion? Drop your winner in the comments! ⬇️ 🚀 Ready to win big in 2025? Visit our demo page and start your journey to digital shelf success! Demo Page: https://lnkd.in/eWNm6Pmh #MarchMadness #Sweet16 #DigitalShelf #eCommerce #Profitero

Headed to Vegas next week? 🎰 Don’t miss the Sushi & Sake Happy Hour at Shoptalk! 🍣🍶 Join Profitero and @Publicis Commerce for an evening of great bites, refreshing drinks, and networking with industry leaders. 📅 March 25 from 6–8 PM | 📍 Mandalay Bay Hosted by Arc Worldwide, Mars United Commerce, Profitero, Saatchi & Saatchi—space is limited, so don’t miss out! ➡️ RSVP today!

🍀 Yesterday, we celebrated St. Patrick's Day with a festive Happy Hour at the Boston office—always great to spend time with the team!🍀