Presidio reposted this
Streaming Transformed Distribution—Now It Must Transform the Fan Experience Streaming has changed the way we consume content, but has it truly changed the way we experience it? The latest report from The Information reveals that Apple TV+ is still losing around $1 billion annually, despite having 45 million subscribers. To stem losses, Apple is cutting production budgets, shifting financial risk to studios, and even licensing third-party content—a sign that the current subscription-based model alone isn’t enough to drive profitability. At the same time, consumers are reevaluating their spending. In early 2024, 40% of U.S. consumers canceled at least one streaming subscription, reflecting growing fatigue with traditional content bundles (Filmtake). While most solutions focus on cutting costs, long-term success requires rethinking monetization through richer, interactive experiences. Platforms like PGA TourCast and F1 TV are showing glimpses of what’s possible—using real-time stats, multi-angle viewing, and interactive overlays—but these solutions remain bespoke and difficult to scale across within and across industries. The opportunity lies in placing the fan—not the producer—at the center of the experience. AI-powered video clipping enables personalized highlights, Dynamic Ad Insertion (DAI) delivers relevant, non-disruptive advertising, and real-time data overlays turn passive viewing into an immersive journey. These modular, engagement-driven solutions aren’t just for sports—they create scalable revenue opportunities across industries, from live entertainment to retail and beyond. At Presidio, we’re building the infrastructure and solutions that help organizations move beyond simply delivering content—to creating fan-first, data-driven experiences that drive engagement, retention, and revenue at scale. The future of streaming isn’t just about what you watch—it’s about how the experience itself creates value. Catch me at NAB – April 5-9 – I will be sharing Presidio’s approach to increasing fan engagement with the NHL. https://lnkd.in/gZwEG63Q #Streaming #FanEngagement #DigitalInnovation #Monetization #SportsTech #AdTech #PersonalizedContent #FutureOfStreaming #Presidio