Preferred Hotels & Resorts

Earlier this week, Preferred Hotels & Resorts hosted an intimate High Tea media event at The Leela Palace New Delhi, a prestigious property within our Legend Collection. We welcomed leading media from India’s foremost travel consumer and trade publications for an afternoon of meaningful connection and conversation. The event served as an elegant setting to share key updates from both Preferred Hotels & Resorts and Beyond Green, spotlighting our continued growth and commitment to delivering exceptional, independent hospitality experiences across India and around the world. Guests enjoyed thoughtful touches that brought #ThePreferredLife to life — from personalized calligraphy on branded postcards to pineapple-inspired cocktails and uplifting messages tucked into custom fortune cookies — each element reinforcing the warmth, creativity, and distinctiveness of the Preferred brand. #ProudlyPreferred

The Archipelago in Taiwan has officially joined the Preferred Hotels & Resorts' Lifestyle Collection. Surrounded by sweeping sea views on three sides, The Archipelago offers 285 spacious rooms and suites with stunning “mountain-and-sea” panoramas. Designed around the concept of "A Cruise on Land Experience," the hotel takes guests on a visual journey from the bottom of the sea to the coast. Thoughtfully curated interiors blend vibrant, sea-inspired aesthetics with modern design, ensuring an immersive stay for both families and discerning travelers. For culinary enthusiasts, The Archipelago has partnered with internationally acclaimed chef André Chiang to present an exceptional 'From Sea to Table' dining experience—highlighting the freshest local seafood and celebrating the rich flavors of Yilan. "Joining Preferred Hotels & Resorts is a strategic step for The Archipelago to expand its reach in the global travel market. We are thrilled to be part of the global independent hotel family and bring global travelers the perfect vacation experience at The Archipelago in Yilan." said Mr. Jahan Lin, Chief Executive Officer, The Archipelago. Discover more: https://brnw.ch/21wROTJ #ProudlyPreferred #TheArchipelagoTaiwan

We are proud to announce that 12 exceptional member hotels have been recognized in the prestigious 101 Best Hotels rankings, unveiled at an exclusive event in Interlaken, Switzerland. This year’s rankings introduced the inaugural 101 Best Hotels in Switzerland, alongside the 101 Best Hotels in the DACH Region (Germany, Austria, and South Tyrol), recognizing properties that set the standard for excellence in hospitality. Among the honorees, The Alpina Gstaad, a distinguished member of the Legend Collection, was named Luxury Leisure Hotel of the Year in Switzerland. Since its launch in 2020, 101 Best Hotels has established itself as a benchmark for exceptional service, celebrating hotels that deliver extraordinary guest experiences. We are honored to see our member hotels recognized among the best in the industry. Preferred Hotels & Resorts’ properties featured in “Die 101 besten Hotels Schweiz”: The Alpina Gstaad – Legend Collection | Luxury Leisure Hotel of The Year 7132 Hotels – Legend Collection | Excellent Storchen Zürich – L.V.X. Collection | Excellent Hôtel Palafitte – Lifestyle Collection | Excellent The Capra – L.V.X. Collection | Honored Hotel Waldhaus Sils – L.V.X. Collection | Honored Grand Hotel Zermatterhof – L.V.X. Collection | Honored Preferred Hotels & Resorts’ properties featured in “101 besten Hotels der gesamten DACH Region”: Interalpen-Hotel Tyrol – Legend Collection | #2 Luxury Spa & Health Resorts The Alpina Gstaad – Legend Collection | #3 Luxury Hideaways Das Edelweiss Salzburg Mountain Resort – Legend Collection | #3 Luxury Spa & Health Resorts Das Achental – L.V.X. Collection | #4 Luxury Culinary Hotels Hotel Maximilian's – L.V.X. Collection BEYOND by Geisel – L.V.X. Collection Congratulations to all our member hotels on this prestigious recognition. These accolades reinforce our commitment to curating exceptional independent hotels that define luxury, authenticity, and excellence in hospitality. #ProudlyPreferred #101BestHotels #HospitalityExcellence

Preferred Hotels & Resorts continues to grow in Italy with 13 additions to the portfolio in the past 14 months extending to over 50 member hotels in Italy. From the stunning Alps to the Mediterranean’s sun-drenched shores, guests can experience the best of Italy’s vibrant atmosphere with these additions. Whether indulging in Armani Hotel Milano’s sleek elegance in the heart of the fashion district, unwinding at the seaside sanctuary of Cala del Porto Punta Ala, or retreating to the tranquil heights of the Dolomites at Preidlhof Luxury Dolce Vita Resort, these destinations promise an unforgettable journey through Italy’s diverse and timeless beauty. New Members in Italy: Armani Hotel Milano | Milan Grand Hotel Imperiale | Forte Dei Marmi Grand Hotel Courmayeur Mont Blanc | Courmayeur Ara Maris | Sorrento Boutique Hotel Stresa | Stresa Cala del Porto Punta Ala | Tuscany Preidlhof Luxury Dolce Vita Resort | Dolomites HOTEL EXCELSIOR SPA & LIDO | Pesaro Castello Dal Pozzo Resort | Piemonte Hotel Number Nine | Florence The First Musica | Rome Bellerive Lifestyle Hotel | Lake Garda Savona 18 Suites | Milan "Each of these new additions, located in both iconic locations and hidden gems, offers something unique, ensuring that the brand continues to deliver extraordinary travel experiences for every type of guest,” said Antonio Mugno, Regional Director of Southern Europe. #ProudlyPreferred #Italy

Today on Eid al-Fitr, we proudly spotlight the unmatched hospitality of our member hotels across the Middle East. From the tranquil shores of the Red Sea to the vibrant energy of the region's cities, we extend our warmest wishes for Eid al-Fitr to all our travelers and to the exceptional member hotels that beautifully embody the spirit of this remarkable region. Learn more: https://brnw.ch/21wRG4l #ThePreferredLife

Tee up around the world with Preferred Golf. Preferred Hotels & Resorts offers privileged access to the most sought-after golf destinations in the world, paired with exceptional accommodations. Whether for business, leisure, or an incentive trip, our collection of golf resorts provides the perfect setting for an unforgettable experience. With more than 50 renowned golf resorts worldwide— from The Lodge at Pebble Beach to Old Course Hotel, Golf Resort & Spa in Scotland—Preferred Golf ensures a seamless blend of exceptional courses and luxury hospitality. Discover the perfect course and outstanding accommodations for you, your family, or your favorite foursome. Join I Prefer Hotel Rewards to take advantage of exclusive travel benefits. View the directory here: https://brnw.ch/21wREqC #ProudlyPreferred #PreferredGolf

Introducing Armani Hotel Milano—a jewel of Milan’s luxury hospitality, now part of our prestigious Legend Collection. Housed within the historic Manzoni 31 building, just steps from iconic landmarks such as Teatro alla Scala and the Duomo, this exclusive 95-room boutique hotel blends rationalist architecture with Giorgio Armani’s signature design aesthetic. A collaboration between Giorgio Armani S.p.a. and Emaar Properties, this luxury property is set in Milan’s renowned fashion district, embodying the global sophistication and cultural refinement of the Legend Collection. Guests can experience exceptional accommodations, personalized services, world-class amenities from the Armani/Ristorante to Armani/SPA, and more. Discover the essence of Milan: https://brnw.ch/21wRpj3 #ProudlyPreferred

We are honored that I Prefer has been nominated for multiple Freddie Awards, which recognize the world's most esteemed travel loyalty programs. With over 600 participating hotels and resorts, our I Prefer Hotel Rewards program serves more than 5 million travelers, offering seamless benefits and rewarding experiences. We are proud to offer a complimentary program that enhances the travel experience and makes it easier to book stays. This year, we have been nominated in four prestigious categories across all voting regions: Program of the Year (Hotel), Best Redemption Ability (Hotel), Best Customer Service (Hotel), and Best Elite Program (Hotel). We invite you to participate in the Freddie Awards voting process, which is open until March 31. Cast your vote: https://brnw.ch/21wRnPn #ProudlyPreferred

We are proud to welcome Dusit Thani Bangkok as one of the newest members to the Preferred Hotels & Resorts' family. Following a stunning transformation, Dusit Thani Bangkok returns as a symbol of refined luxury in the heart of the city. With sweeping skyline views, 257 elegantly designed guestrooms and suites, electric cuisine that celebrates the city's vibrant culinary scene, and immersive Thai-inspired experiences, Dusit Thani Bangkok seamlessly blends modern elegance with timeless Thai charm. More than just a hotel, it’s a culinary and cultural landmark waiting to be rediscovered. Learn more: https://brnw.ch/21wRl9f #ProudlyPreferred #DusitThani

We are thrilled to share the results of our U.S. Performance Report, conducted by HVS, a global leader in hospitality consulting and services. The report revealed that Preferred-affiliated hotels not only outperformed competitors but also benefited from significant cost savings—highlighting the strength of our industry-leading model. “We are seeing an increasing number of owners opting for the independent model, and the HVS report demonstrates that Preferred Hotels & Resorts is the highest performing relationship in the industry,” said Michelle Woodley, President for the brand. Analyzing the performance of 92 Preferred-affiliated hotels across North America from 2021 to 2023, this study categorizes these hotels into three distinct groups: primary markets, secondary and tertiary markets, and resort markets. The report highlights the extent to which independent hotels thrive in the areas of Revenue Per Available Room growth and Average Daily Rate, while benefiting from significant cost savings, when affiliating with Preferred Hotels & Resorts. Read the full report: https://brnw.ch/21wRhqc #ProudlyPreferred