Playfly Sports

🚀 𝗪𝗲'𝗿𝗲 𝗵𝗼𝗻𝗼𝗿𝗲𝗱 𝘁𝗼 𝗯𝗲 𝗻𝗮𝗺𝗲𝗱 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗙𝗮𝘀𝘁𝗲𝘀𝘁-𝗚𝗿𝗼𝘄𝗶𝗻𝗴 𝗣𝗿𝗶𝘃𝗮𝘁𝗲 𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗡𝗼𝗿𝘁𝗵𝗲𝗮𝘀𝘁 𝗯𝘆 Inc. Magazine! #PlayflySports has been recognized on the 2025 Inc. Regionals: Northeast list, ranking among the most dynamic and fastest-growing businesses in the region. This achievement is a testament to our incredible team, trusted partners, and forward-thinking clients who fuel our continued growth across the sports ecosystem. Here's to more milestones ahead! 𝗙𝘂𝗹𝗹 𝗱𝗲𝘁𝗮𝗶𝗹𝘀: https://lnkd.in/eafhQJNd

💥 “𝙄𝙩 𝙘𝙤𝙪𝙡𝙙 𝙗𝙚 𝙤𝙫𝙚𝙧 𝙞𝙣 𝙖 𝙝𝙚𝙖𝙧𝙩𝙗𝙚𝙖𝙩.” Sports Business Journal's Ben Portnoy captures it best — March Madness moments are more valuable than ever, and #PlayflySports is helping Athletics Enterprises and brands seize them in real time. Proud to see our work featured in SBJ’s deep dive on the evolving NIL landscape — including the recent Derik Queen x Dairy Queen deal, a standout example of how timing, relevance, and the right student-athlete can create national buzz. Referenced in the article, our 𝙋𝙡𝙖𝙮𝙛𝙡𝙮 𝙁𝙖𝙣𝙎𝙘𝙤𝙧𝙚: 𝘾𝙤𝙡𝙡𝙚𝙜𝙚 𝘽𝙖𝙨𝙠𝙚𝙩𝙗𝙖𝙡𝙡 𝙀𝙙𝙞𝙩𝙞𝙤𝙣 gives brands the insights they need to connect authentically — not just with student-athletes, but with the passionate fans behind them. The NIL era is accelerating. Playfly is building the runway. 📖 𝗙𝘂𝗹𝗹 𝘀𝘁𝗼𝗿𝘆 𝘃𝗶𝗮 𝗦𝗕𝗝: https://lnkd.in/dF49UfsY

🚨 𝙉𝙚𝙬 𝙀𝙥𝙞𝙨𝙤𝙙𝙚 𝘼𝙡𝙚𝙧𝙩 🎙️ In Episode 2 of 𝙋𝙡𝙖𝙮𝙢𝙖𝙠𝙚𝙧𝙨, #PlayflySports CEO Craig Sloan sits down with Playfly’s Head of Insights, Gregg Liebman, to dive into the newly-released 𝙋𝙡𝙖𝙮𝙛𝙡𝙮 𝙁𝙖𝙣𝙎𝙘𝙤𝙧𝙚: 𝘾𝙤𝙡𝙡𝙚𝙜𝙚 𝘽𝙖𝙨𝙠𝙚𝙩𝙗𝙖𝙡𝙡 𝙀𝙙𝙞𝙩𝙞𝙤𝙣 🏀📊 Together, they explore: 🔍 The untapped marketing potential of the college basketball regular season 💡 How brands should be thinking about investment in the space 📈 Surprising (and powerful) insights uncovered through FanScore data If you're in the business of engaging college sports fans, this is a conversation you don’t want to miss. 𝗪𝗮𝘁𝗰𝗵 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 2 𝗻𝗼𝘄: https://lnkd.in/epi5daRF 𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗙𝗮𝗻𝗦𝗰𝗼𝗿𝗲: 𝗖𝗼𝗹𝗹𝗲𝗴𝗲 𝗕𝗮𝘀𝗸𝗲𝘁𝗯𝗮𝗹𝗹 𝗘𝗱𝗶𝘁𝗶𝗼𝗻: https://lnkd.in/epRZJkED #Playmakers #Playfly #FanScore #CollegeBasketball #SportsMarketing #SportsInsights

🏀 𝗪𝗵𝗶𝗰𝗵 𝗰𝗼𝗹𝗹𝗲𝗴𝗲 𝗯𝗮𝘀𝗸𝗲𝘁𝗯𝗮𝗹𝗹 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝘀 𝗰𝗮𝗿𝗿𝘆 𝘁𝗵𝗲𝗶𝗿 𝗰𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁? Not all matchups are created equal when it comes to viewership impact. Some are the engine behind their entire conference's national audience. This new visual from the 𝙋𝙡𝙖𝙮𝙛𝙡𝙮 𝙎𝙥𝙤𝙧𝙩𝙨 𝙁𝙖𝙣𝙎𝙘𝙤𝙧𝙚: 𝘾𝙤𝙡𝙡𝙚𝙜𝙚 𝘽𝙖𝙨𝙠𝙚𝙩𝙗𝙖𝙡𝙡 𝙀𝙙𝙞𝙩𝙞𝙤𝙣 shows just how pivotal certain men’s and women’s matchups are to driving value. 👀 Watch the clip — then tell us: 𝗪𝗵𝗶𝗰𝗵 𝗺𝗮𝘁𝗰𝗵𝘂𝗽 𝗱𝗼 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 𝗶𝘀 𝘁𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗻𝗲𝗲𝗱𝗹𝗲-𝗺𝗼𝘃𝗲𝗿 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲? 𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗿𝗲𝗽𝗼𝗿𝘁 𝗵𝗲𝗿𝗲: https://lnkd.in/epRZJkED

⚾ 𝗟𝗼𝗰𝗮𝗹 𝗧𝗩 𝗶𝘀 𝘀𝘁𝗶𝗹𝗹 𝘁𝗵𝗲 𝗹𝗶𝗳𝗲𝗯𝗹𝗼𝗼𝗱 𝗼𝗳 𝗯𝗮𝘀𝗲𝗯𝗮𝗹𝗹. #PlayflySports CEO Craig Sloan spoke with Sportico's Anthony Crupi about the evolving RSN landscape and why regional media remains essential to MLB’s business model. 📊 With 70% of fans forming team loyalties before age 17, local connections matter more than ever. 🗣 “The RSNs drive their ecosystem.” 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗮𝗿𝘁𝗶𝗰𝗹𝗲: https://lnkd.in/eWzrgJ6M

𝗗𝗲𝗿𝗶(𝗸) 𝗤𝘂𝗲𝗲𝗻 🤝 Dairy Queen

𝗗𝗲𝗿𝗶(𝗸) 𝗤𝘂𝗲𝗲𝗻 🐢 🍦 An incredible showcase of #PlayflySports’ full capabilities, with multiple business units joining forces to make a major impact in the NIL space during March Madness. From #PlayflySportsProperties to #PlayflyAccess and #PlayflyCreates, getting this across the finish line in just 48 hours is a true testament to why we have the best team in the business. Check out the writeup on it by Darren Rovell today:  https://lnkd.in/engkbNe4

🏀 𝗪𝗵𝗶𝗰𝗵 𝗰𝗼𝗹𝗹𝗲𝗴𝗲 𝗯𝗮𝘀𝗸𝗲𝘁𝗯𝗮𝗹𝗹 𝘁𝗲𝗮𝗺𝘀 𝗵𝗮𝗱 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝘃𝗶𝗲𝘄𝗲𝗿𝘀 𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝗽𝗮𝘀𝘁 𝘁𝗵𝗿𝗲𝗲 𝘆𝗲𝗮𝗿𝘀? We crunched the numbers — and the results might surprise you. Check out this quick video from the 𝙋𝙡𝙖𝙮𝙛𝙡𝙮 𝙎𝙥𝙤𝙧𝙩𝙨 𝙁𝙖𝙣𝙎𝙘𝙤𝙧𝙚: 𝘾𝙤𝙡𝙡𝙚𝙜𝙚 𝘽𝙖𝙨𝙠𝙚𝙩𝙗𝙖𝙡𝙡 𝙀𝙙𝙞𝙩𝙞𝙤𝙣, showing the top men's and women's programs by national viewership. Who’s your pick for #1? Drop your guesses below 👇 𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗿𝗲𝗽𝗼𝗿𝘁 𝗵𝗲𝗿𝗲: https://lnkd.in/epRZJkED

🏆 We’re Drafting Top Talent 🏆 We’re looking for a Director, Sponsorship Sales at Baylor Sports Properties! Apply now 🌟 https://lnkd.in/ejk_wS-y

🏀𝗡𝗲𝘄 𝗥𝗲𝗽𝗼𝗿𝘁 𝗔𝗹𝗲𝗿𝘁: 𝗣𝗹𝗮𝘆𝗳𝗹𝘆 𝗦𝗽𝗼𝗿𝘁𝘀 𝗙𝗮𝗻𝗦𝗰𝗼𝗿𝗲 – 𝗖𝗼𝗹𝗹𝗲𝗴𝗲 𝗕𝗮𝘀𝗸𝗲𝘁𝗯𝗮𝗹𝗹 𝗘𝗱𝗶𝘁𝗶𝗼𝗻 𝗶𝘀 𝗛𝗲𝗿𝗲!🏀 #PlayflySports, in partnership with Vision Insights, is proud to unveil the latest 𝗙𝗮𝗻𝗦𝗰𝗼𝗿𝗲 𝗥𝗲𝗽𝗼𝗿𝘁, shining a light on one of the most 𝘂𝗻𝗱𝗲𝗿𝘃𝗮𝗹𝘂𝗲𝗱 𝗳𝗮𝗻𝗯𝗮𝘀𝗲𝘀 𝗶𝗻 𝘀𝗽𝗼𝗿𝘁𝘀—𝗰𝗼𝗹𝗹𝗲𝗴𝗲 𝗯𝗮𝘀𝗸𝗲𝘁𝗯𝗮𝗹𝗹 𝗳𝗮𝗻𝘀. 🔍 𝗧𝗵𝗲 𝗱𝗮𝘁𝗮 𝗶𝘀 𝗶𝗻: ➡️ 52% of college basketball viewership happens during the regular season, yet 81% of ad spend is focused solely on March Madness. ➡️ That’s a major disconnect—and an even bigger opportunity for brands looking to engage with loyal, passionate, high-value fans. 💡 𝗞𝗲𝘆 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲: ➡️73% growth in women’s college basketball viewership in just two seasons ➡️Viewership nearly doubles in January—prime time for brand engagement ➡️ Women’s CBB fans show high sponsor positivity, perfect for values-driven brands ➡️ FanScore Rankings spotlight schools like LSU (Women) and Villanova (Men) for their unmatched sponsor alignment and fan loyalty 𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗙𝗮𝗻𝗦𝗰𝗼𝗿𝗲 𝗥𝗲𝗽𝗼𝗿𝘁: 𝗖𝗼𝗹𝗹𝗲𝗴𝗲 𝗕𝗮𝘀𝗸𝗲𝘁𝗯𝗮𝗹𝗹 𝗘𝗱𝗶𝘁𝗶𝗼𝗻 𝗵𝗲𝗿𝗲: https://lnkd.in/epRZJkED #Playfly #FanScore #SportsBusiness #Innovation