Pearpop

POSSIBLE 2025, here we come. ☀️ The Pearpop team is heading to Miami to talk shop, spark new ideas, and push the future of creator marketing forward. If you want to grab a time to connect, shoot us a message! We'll see you there. #CreatorMarketing #CreatorEconomy #POSSIBLE2025

🚀 Shoptalk Spring 2025 showcased pivotal developments in the retail industry. 🔥 Here's what we learned: ↳ Creators are driving retail innovation by blending entertainment with shopping, making product discovery more engaging. ↳ Collaboration is the future, as brands and retailers increasingly rely on creators to drive trust and brand loyalty. ↳ Retail media spend is at an all-time high, and brands are investing in influencers to boost engagement and conversions. ↳ Social commerce is booming, with platforms prioritizing shoppable content, live shopping, and direct-to-consumer engagement. ↳ Short-form content fuels impulse buys, making creators key players in influencing purchase decisions. ↳ Monetization opportunities are growing, giving creators more ways to partner with brands and turn influence into income. #CreatorEconomy #InfluencerMarketing #Shoptalk #MarketingInnovation

Video podcasting is not new. But for the first time, YouTube beat Spotify and Apple as the top platform for weekly podcast listeners this past year. Podcast advertising is a rapidly expanding market – over half of the country now consumes podcasts monthly and the industry is expected to hit $2.6 billion in value by 2026. With Spotify’s Partner Program expansion, today’s edition of Creator Now & Next discusses how the industry – brands, platforms, and podcast creators – has adapted to the dominance of video podcasting in the ecosystem, and why it matters. 

At one point, creator marketing was a nice-to-have—now, it’s becoming the backbone of major brand strategies. Unilever’s new CEO is going all in, planning to hire 20 times more creators as part of a major marketing shift, reinforcing the power of creator-led strategies. Why? Because creators aren’t just promoting products—they’re building real connections with audiences in ways traditional ads can’t. But in a world where only ~10% of a creator’s audience sees an organic post, world-class creative and a strategic media practice are essential. Great content needs to resonate and be amplified at scale to drive real impact. The brands that embrace this evolution will be the ones that win. This isn’t a trend—it’s the future. Is your brand ready? #CreatorMarketing #CreatorEconomy #MarketingInnovation

🍐 Pearpop is heading to Shoptalk next week! 🛍️ We’re looking forward to connecting with brands, retailers, and innovators who are shaping the future of commerce. From influencer-powered growth to authentic social engagement, we’re all about driving real impact—so if you're in town, let’s link up! Drop a comment or DM if you’ll be there. See you in Vegas! 🔥 #ShopTalk #Pearpop #SocialCommerce

With the explosion in Name Image Likeness (NIL) deals, college-athletes are driving incredible outcomes for brands and showcasing the power of authentic content.    Despite many athletes starting March Madness with followings much smaller than traditional celebrities, brands are finding that the right partner still delivers outsized results -- a recent study in Harvard Business Review found that over half of the college-athletes partnering with top brands had under 50K followers.    Check out our latest edition of Creator Now & Next, where we track the rise of athletes as creators.

"It's all about true collaboration and not treating a creator like an actor who we're going to hand a script to, because that's not the point." Pearpop Creative Director John Mathieu shares how brands should approach creator partnerships to build effective, co-created content at the Ad Age NextGen Marketing Summit.

Brands 🤝  Creators 🤝 Cocktails A huge thank you to everyone who joined us for Pearpop’s exclusive Happy Hour in New York! It was an unforgettable night filled with connection, collaboration, and creative energy. We loved bringing together some of the city’s top creators and brands, and we can’t wait to do it again. Stay tuned for more events!

The Ad Age NextGen Marketing Summit in NYC, brought together industry leaders to explore the evolving landscape of marketing, with a focus on Gen Z, direct-to-consumer (DTC) strategies, and the creator economy. As a thought leader in the creator space, Pearpop was proud to represent on the main stage. Here's what we learned: Gen Z Wants It Real (and Maybe a Little Unhinged?) 🗣 “Absurdist content? It works,” said Zach Poczekaj (Dentsu Creative) on Nutter Butter’s viral strategy. 🍔 Bojangles' Restaurants, Inc.’ CMO Tom Boland: “Brands that align with Gen Z’s values will win.” Giving the people what they want doesn’t hurt either. Sausage Bo-Berry Biscuit IYKYK. DTC is Booming—But Only for Brands That Get Creative 💄 Rare Beauty’s Katie Welch: “Self-love-first messaging fuels loyalty.” ♻️ Resale is the future— Poshmark & Nuuly shared how Gen Z is reshaping shopping. The Creator Economy = The New Marketing Powerhouse 🤝 This year’s biggest theme? The shift from brands talking at consumers to co-creating with them. 🍐 Pearpop is leading this charge, proving that collaborations between brands and creators are the future. The platform’s model of empowering creators while delivering authentic, scalable brand partnerships is reshaping the space. 🍟 McDonald's is doubling down on influencer marketing, rethinking how brands and creators connect. 🤖 AI-powered influencers are making waves—are virtual creators the next big ad stars? 🚀 Creators-turned-CEOs like Ashley Alexander (Nami Matcha) are proving personal brands = big business. 🔥 Big Takeaway? Consumers don’t just want brands—they want community. Those who co-create with their audience will lead.

A big thank you to Ad Age for having our Founder and CEO, Cole Mason, Emilie Bridon at Microsoft, and our Creative Director, John Mathieu, at the Next Gen Marketing Summit to chat about the evolution of creator marketing and how brands can truly maximize their impact 🚀 The days of just finding creators and paying them to post are long gone. Today, successful creator campaigns require three essential pillars: ✅ Finding the right creators – not just based on reach, but on authenticity and audience alignment. ✅ World-class creative – content that resonates, because only ~10% of a creator’s audience sees an organic post. ✅ A strong media practice – ensuring that great content reaches the right people at scale.