ICYMI: 🏐 PVF content series joins successful wave of league-owned media opportunities in women’s sports, and more top stories.
PARITY | A Group 1001 Company
Marketing Services
Our goal is to change the game for women athletes through powerfully inclusive and equitable brand partnerships.
About us
Minority-founded in 2020 and recognized by Front Office Sports as one of the 2023 Best Employers in Sports, Parity's mission is to close the gender income and opportunity gap in professional sports. By developing high-impact collaborations between brands, professional women athletes and their fans, Parity has proudly put millions in the pockets of women athletes, attracting dozens of brands to the movement in the process. The platform offers connections to more than 900 women athletes from 70+ sports, including well over 200 Olympians and Paralympians. For more information on how to tap into the rapidly rising influence and popularity of women athletes, visit https://paritynow.co.
- Industry
- Marketing Services
- Company size
- 11-50 employees
- Headquarters
- New York
- Type
- Privately Held
- Founded
- 2020
- Specialties
- influencer marketing , consulting, and women's sports
Locations
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Primary
Get directions
New York, US
Employees at PARITY | A Group 1001 Company
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Leela Srinivasan
CMO turned CEO at Parity | Enabling brands x pro women athletes to build powerful partnerships
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Chris B. Hewatt
Founder at Azul Property Management
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Mandy Anderson
VP of Revenue at Parity | Enabling brands x pro women athletes to build powerful partnerships
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Kerri Schiff
Media Artist
Updates
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In 2025, mascots still earn more than WNBA stars ($625K vs $252K), and 58% of female athletes make under $25K annually. In Caroline Fitzgerald's of GOALS words: "This isn't just a gap — it's a canyon." And the "economic argument" falls flat when women's sports haven't received equal investment. Read up on why failing to invest in women's sports isn't just failing women —it's bad business. 💰📉 #WomensSports #SportsBiz #SportsSponsorships #IncomeGap
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Our athletes showed up and showed out at this year's Cal Ripken, Sr. Foundation Aspire Gala! 🥂✨ From sharing their experiences on the Ryan Ripken Show to dazzling fellow attendees with their accomplishments, Parity athletes created buzz across the board. Interested in having Parity athletes at your next event? Reach out here. 🔗 https://lnkd.in/g_rY5n3k #MeetAndGreet #AthleteAppearances #WomensSports
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That's right — our latest blog breaks down everything you need to know about this year's tournament: from the top six contenders to watch, potential Cinderella stories, and how to fill out your bracket like a pro. ✍️: Skyler Samuelson Espinoza https://lnkd.in/eiB75DYm ✨🎧 Did you know? You can actually listen to all of Parity's blogs! Each page includes an audio version so you can catch up on all things women's sports news + business in more ways than one. #WomensSports #MarchMadness #WomensBasketball
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We are thrilled to announce that Parity has been named to Fast Company’s Most Innovative Companies of 2025! Many thanks to our entire team, whose passion for equity in pro sports and efforts to create tangible change have made this honor possible. 🏆 Read more about this year’s #FCMostInnovative here: https://lnkd.in/eN7vbty6 #SportsBiz #SportsSponsorships #WomensSports
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PARITY | A Group 1001 Company reposted this
The thing about an athlete is that she’ll suffer fiercely AND likely thrive in silence if you let her. Fostering an atmosphere that a) rewards hard, good work, b) values feedback and c) collaborates to improve systems and workflows is how workplaces can thrive with women athletes. Encourage people to grow together rather than in solos. #IWD25 #ad #LinkedInPartner
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PARITY | A Group 1001 Company reposted this
CEO | Athlete | Influencer ✨Women's Sports Advocate✨ #HitSomebody (with your talents) Partnerships: Lois@FootballHer.com
This International Women’s Day, let’s talk about how we can grow the game together. Women’s pro football is full of talent, passion, and dedication—but to truly thrive, we need support… more opportunities, more investment, and more visibility. When the professional/business world opens doors, we’re not just advancing a sport, we’re empowering athletes, coaches, and future generations. Change will happen if we work together. Let’s build a future where women get the recognition and support they deserve. 🏈💜 #IWD25 #ad #LinkedInPartner