Palette Ventures

Excited to share our last Quarterly Investors & Friends letter with our community here. Enjoy! https://lnkd.in/gVXbPAtm tl;dr: 🥁 Some major milestones Q4: Palette's *second* close for the fund & our first two official fund investments:    🛍 Martie - disrupting the $600bn liquidation industry with a tech-first online discount store Louise Fritjofsson Kari Morris    ⚕️Trellis Health - privacy-first AI co-pilot for generational health leveraging a family's unique health data cc Estelle Giraud, PhD Ryan Nabat News from the Palette & our legacy portfolio: ✨ Martie expanded into beauty & skincare (brands, get in touch!) 🛫 Cadence launched their brand *new* Parcel System, making travel more seamless 😍 Chiyo launched its new Fertility Enhance and Hormone Balancing programs ✨ Brij is scaling its AI-powered retail plaform (multi-channel brands👂) 🌍 Kintra Fibers will be producing their first commercial production run in early 2025 🚀 🌎🔎 Some of The Massive Shifts We're Discussing at Palette HQ: 🚑 *From Reactive to Proactive Health* Western medicine has long been reactive—treating illness after it emerges. But consumers are now demanding preventative, personalized, and holistic approaches to health. We’re seeing this take shape in: 💡 Eastern-inspired solutions (herbal medicine, acupuncture, food-as-medicine) with companies like Apothekary, WTHN, and Chiyo. 💡 Consumer-driven longevity & testing clinics like Function Health, Superpower, and Malla. 💡 Smart, AI-powered health navigation—which is why we invested in Trellis Health, an intelligent health OS starting with pregnancy. 🤖 *AI Moves from Advice to Action* AI is quickly shifting from a helper to an active participant in our lives. In 2025, we expect AI to move from simply recommending solutions to actually executing them—think AI that doesn’t just suggest travel, but books and manages the trip. 💡 AI-powered family organizers like Hearth & Skylight are helping kids own their schedules. 💡 Ohai, Milo, and Yohana are building AI assistants that take real action in daily life. 🌎 *Consuming Better—Tackling Our Massive Climate Problem* Sustainable innovation has shifted from nice-to-have to must-have. Key areas we’re tracking: 💡 Food waste—1.3B tons of food is wasted yearly (!), and Martie is tackling this with deeply discounted pantry staples. 💡 Ocean waste—Kintra is leading the charge with sustainable polyester alternatives. 💡 Intentional design—Cadence is rethinking travel essentials with refillable, ocean-bound plastic capsules. cc Rana Taghdisi Argenio Nina Faulhaber Juan Pablo Delgado Sam Tedori Rakhee Jain