This is such a sharp breakdown. We love how - Hannah Ajikawo has clarified the different types of consultants and the specific contexts where each thrives. Too often, companies approach consulting like a plug-and-play solution, when in reality, it's more like matchmaking. So many “bad consulting experiences” stem from mismatched expectations, not bad intentions. A strategist hired to execute, or an operator expected to coach…neither ends well. The value of a consultant isn't in the presentation deck, it's in the tangible progress and the shift in thinking we spark. This is what we call the ROCI, aka the Return On Consulting Investment 😉 #Consulting #ROI #StrategicAlignment #Business #ROCI
Finding The Pipeline That's Stuck In Your Funnel | GTM Disruptor | Proud 🏳️🌈 Mummy | Diversity Advocate | ENTJ
8 years in consulting has taught me one thing: Most companies don’t need more advice. They need the right kind of help, at the right moment, in the right format. But figuring out what that looks like? That’s the hard part. Especially if you’re leading growth in an Investor-backed business, where the clock is ticking and the board wants answers yesterday. Let’s break it down There are 4 main types of consultants: 𝙏𝙝𝙚 𝙎𝙥𝙚𝙘𝙞𝙖𝙡𝙞𝙨𝙩 ↳Best when you know what’s broken. Deep expertise in one area (sales enablement, outbound strategy, CRM clean-up). You hire them when the brief is tight, and the stakes are high. There's no need for strategic support. 𝙏𝙝𝙚 𝙊𝙥𝙚𝙧𝙖𝙩𝙤𝙧 ↳Think: fractional leader with sleeves rolled up. Great when you need someone to lead, not just advise. Ideal for orgs where internal resources are stretched. 𝙏𝙝𝙚 𝙂𝙚𝙣𝙚𝙧𝙖𝙡𝙞𝙨𝙩 ↳Broad lens. Big questions. Useful when the problem is unclear or cross-functional. Be mindful: they often don’t execute. Make sure to ask about this. 𝙏𝙝𝙚 𝘾𝙤𝙖𝙘𝙝 𝙤𝙧 𝘼𝙙𝙫𝙞𝙨𝙤𝙧 ↳For you, the leader. Someone to challenge your thinking, test your logic, and help you sharpen the plan. Doesn’t build the thing, but helps you see it clearer. Before bringing in help, ask yourself: →Are you solving a known problem or trying to explore one? →Do you need thinking, execution, or both? →Is your team ready to be challenged or are they looking for a cheerleader? →Do you have the internal bandwidth to implement external advice? Bringing in outside help can absolutely move the needle. (I mean I'm not biased or anything) But it only works when you know why you’re bringing them in and what success looks like on the other side. If you’re in that “we might need help” phase, the guide in the comments will save you time, money, and a ton of frustration: It’s the advice I wish more companies read before they hired me. Or any other Consultant to be honest. Almost every single client I've worked with comes with a horror story of a poor previous experience. This is not always the Consultant's fault... TL:DR: The best consultants don’t just deliver slides. They create movement, unlock momentum, and challenge how you think. If you’re not ready for that, you might not be ready yet. Thinking of bringing in external help? P.s. Revenue Funnel is an Operator through and through You can learn more in the comments.