Optmyzr

Which is the lie 🤔 Play along below 👇

This Earth Day, we wanted to mimic Google’s amazing Doodle. Meet OPTMYZR, as written by the Earth itself — one letter at a time, crafted from natural landscapes around the globe. From Crater Lake in Oregon to Canyonlands in Utah, every shape is a real satellite image, no AI generation here. 🅾️ Crater Lake, Oregon, USA 🅿️ Riberalta, Bolivia 🇹 Al Halah Island - Halat Al Bahrani Island - Abu Dhabi - United Arab Emirates Ⓜ️ Zagros Mountains, Iran 🇾 Estuario de Virrila, Peru 🇿 Mohammed Boudiaf, Algeria ®️ Canyonlands National Park, Utah Nature's typography is pretty incredible. #EarthDay #GeographyArt #SatelliteImagery #Optmyzr #DataMeetsNature #PPC #DigitalMarketing #CreativeMarketing

What's the biggest hurdle you face with automation? We’re gathering feedback because shared knowledge helps everyone grow. Every week, we hear from advertisers about their optimization journeys, and it’s inspiring to see the variety of approaches. Join the conversation: 💬 Share the feature you're wishing for below 📥 Or check out our latest resource guide covering 10 leading PPC automation tools for 2025, showcasing their respective strengths. (Yes, including a transparent comparison with Optmyzr.) Whether you're actively switching or just sanity-checking your setup, there's something in it for you. 👉 Link’s in the comments. #ppc #automation

Generative AI and automation is steadily reshaping the PPC landscape and this is evident in the way Google is now doubling down on automated solutions. Advertisers will need to adapt to these shifts and figure out new ways to stay in control and maximize performance in an increasingly AI-driven ecosystem. In one of our latest PPC Townhall episode, we had the opportunity to host Greg Finn and Christine ‘Shep’ Zirnheld, the voices behind Marketing O’Clock, a popular digital marketing news show. During the discussion, we touched upon: 👉Google’s record-breaking Q4 2024 revenue and its impact on advertisers 👉The impact of generative AI on search 👉The future of Google Ads 👉Upskilling and safeguarding careers in digital marketing in an AI world If you’d like to listen to the full discussion, head to the link in the comments! #PPC #GoogleAds #DigitalMarketing #PaidSearch #AIinMarketing

As Marin Software begins to sunset its operations, it’s a poignant moment for many in the PPC community. For years, Marin helped advertisers manage complexity across channels with elegance and efficiency. Its tools became staples for high-volume teams looking to unify reporting, optimize performance, and stay in control of spend. Their impact on the digital advertising space is undeniable — and worthy of appreciation. But for marketers affected by this change, the need for smart, scalable tools hasn’t gone away. That’s where Optmyzr comes in. I've outlined a few of Marin’s most loved features in my latest post and shared how Optmyzr carries that legacy forward — from cross-channel management and bulk edits to budget pacing and layered bidding logic. The goal is to provide continuity, not disruption, and help advertisers stay on track during this transition. If Marin was your trusted ally, I invite you to explore Optmyzr. With a free two-week trial and a dedicated onboarding team, we’re here to support a smooth and confident migration. 💡 #marinsoftware #ppc #digitaladvertising #googleads #searchmarketing #sem

Amazon Ads managers: What's your biggest headache when projecting ad spend? Vote below and stay tuned. We'll share how to solve the winning challenge next week! #Amazonads #Adtech #EcommerceAds #PaidMedia

New quarter, new tools!

Tariff turbulence = ACoS chaos for Amazon sellers. If you're relying on imports, you already know how volatile your Cost of Goods has become — especially with shifting tariffs. But unpredictable costs don’t have to mean unpredictable profits. 🔧 With Optmyzr, you can: ✅ Connect real-time product cost and tariff data ✅ Use our Rule Engine to automatically adjust bids ✅ Keep ACoS predictable — even when CoGS isn’t 🛠️ Don't let profits slip away. Let automation do the heavy lifting. #AmazonSellers #ecommerceads #ACoS #AmazonAdvertising #Tariffs #AdAutomation #OptmyzrT

The 2025 trade war is here, and advertisers are feeling the heat. In this special PPC Town Hall, Navah Hopkins speaks with Duane Brown (Take Some Risk) and Casey Gill (Web Savvy) about the ripple effects of tariffs on Google Ads, Meta, Microsoft, and Amazon. From shrinking margins to campaign testing strategies and cross-border messaging, this episode is packed with tactical advice you can apply right now. Whether you're managing a $10K or $100K ad budget, these insights will help you survive and thrive during uncertain times. Follow Casey: https://lnkd.in/gHAVZvqJ Follow Duane: https://lnkd.in/gpC8edN5 Follow Navah: https://lnkd.in/gUNDyxas ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://lnkd.in/gYWUhk2x ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://lnkd.in/gAT5STbh

PPC is continuously evolving, shifting from manual control and leaning more toward AI and automation. In this scenario, advertising success hinges on how well you understand your target audience, clearly defined campaign goals, and the quality of your input data. Our CEO and Co-Founder, Frederick Vallaeys hosted Josh Baines, Director of Customer Success, Adthena in one of the latest episodes of our PPC Townhall. They talked at length about the real impact of AI on search, bidding, and competitive strategy. They also covered: 👉The real role of first-party data in PPC 👉How advertisers can leverage competitive intelligence to outsmart rivals 👉Why automated bidding isn’t a one-size-fits-all approach 👉The shift from keyword to AI-driven search If you’d like to listen to the full discussion, the link is in the comments! What’s your take on how AI is reshaping Google Ads? Let’s discuss! #PPC #GoogleAds #SearchMarketing #AIinPPC #DigitalAdvertising