OptiMine Software, Inc.

🚨 Heading to ANA Brand Masters in LA? So are we! The OptiMine team will be at the Association of National Advertisers Brand Masters Conference, May 7-9 in Los Angeles—ready to talk all things marketing measurement. Swing by to connect with us and explore how your brand can better measure and prove the value of your marketing investments. 📈 Don’t miss our CEO, Matt Voda, presenting a breakfast session on May 9th at 8:00 AM: "Measuring the Value of Brand: How to Approach It & Why It Is More Important Than Ever" In this powerful session, Matt will share: - Proven strategies for measuring brand impact - Methods to quantify brand health in ways that matter across your org - Real-world case studies—including the risks of "going dark" - Actionable tools to align with finance and advocate for brand investment 💡 Walk away with insights and frameworks that help you elevate your brand's value—where it counts most. Let’s connect in LA! #ANABrandMasters #Marketing #MarketingMeasurement #BrandStrategy

Today is the day! 🥳 Later this morning at 11AM CST, OptiMine, the Advertising Research Foundation (ARF) and NP Digital will be hosting a game-changing webinar about how last-click measurement is holding your brand back. Our experts Kelli Brady & Karen Bellin will break down the risks of last-click attribution and share a smarter path forward. Learn a proven framework, real-world case study, and key lessons to upgrade your measurement strategy! Don’t let outdated models limit your growth—there's still time to register and bring your questions for the live Q&A: https://lnkd.in/giyeetSZ #Webinar #ARFInsightsStudio #MarketingMeasurement

This Thursday: Join us for a game-changing webinar as OptiMine Software, Inc. and NP Digital break down the risks of last-click measurement and discover another way forward. Plus, hear a real-world success story from a leading brand that made the shift. Don’t let outdated models hold you back – register now: bit.ly/ARF041025

This week, OptiMine, the Advertising Research Foundation (ARF) and NP Digital are hosting a game-changing webinar about how last-click measurement is holding your brand back on Thursday, April 10th at 11AM CST. Experts Kelli Brady (Director of Client Success at OptiMine Software, Inc.) and Karen Bellin (VP of Data, Analytics & Insights at NP Digital) will break down the risks of last-click attribution and share a smarter path forward. Learn a proven framework, real-world case study, and key lessons to upgrade your measurement strategy. Don’t let outdated models limit your growth—there's still time to register and bring your questions for the live Q&A: https://lnkd.in/giyeetSZ #ARFInsightsStudio #Webinar #LastClick #Marketing #MarketingMeasurement

Is last-click holding your brand back? Discover a smarter measurement approach that drives real growth with insights from OptiMine Software, Inc. and NP Digital. Learn more & register to secure your spot: bit.ly/ARF041025

Last-click measurement is holding your brand back. Next week, join OptiMine, the Advertising Research Foundation (ARF) and NP Digital for a game-changing webinar on April 10 at 11 AM CST. Experts Kelli Brady (OptiMine) and Karen Bellin (NP Digital) will break down the risks of last-click attribution and share a smarter path forward. Learn a proven framework, real-world case study, and key lessons to upgrade your measurement strategy. Don’t let outdated models limit your growth—register now and bring your questions for the live Q&A: https://lnkd.in/giyeetSZ #ARFInsightsStudio #MarketingAnalytics #DigitalMarketing #MarketingStrategy #Webinar #Advertising #MarketingInsights

Not only 'can' you find Liquid Death on Amazon and your favorite physical retailer... You 'can' also find it at Shoptalk today in the Redo booth. We continue to lean in to Agile Marketing Measurement with Retailers and Consumer Manufacturers AND we r Killing our Thirst in Vegas!

Last-click performance reporting is deeply embedded in your organization—and it’s holding your brand back. Join OptiMine, the Advertising Research Foundation (ARF), and NP Digital for an insightful webinar where we’ll break down the risks of last-click measurement and show you a smarter way forward with experts Kelli Brady (Director of Client Success at OptiMine) and Karen Bellin (VP of Data, Analytics & Insights at NP Digital) at 11AM CST on April 10. Learn a proven framework to transition from outdated attribution models and discover how to align the right tools with the right questions for better insights. We’ll also share a real-world case study from a well-known brand that successfully made this shift—along with key lessons learned. Don’t let last-click limit your growth—register now and bring your questions for a live Q&A: https://lnkd.in/giyeetSZ #ARFInsightsStudio #Webinar #OptiMine #NPDigital #LastClick #MarketingMeasurement

MARKETING AND ANALYTICS FRIENDS! If you're headed to ShopTalk, let's connect while we are there. OptiMine is a leader in marketing analytics, measurement and optimization. Our agile marketing measurement solution enables a deeper business understanding to help guide key marketing decisions. #shoptalk2025 #marketinganalytics #mmm #vegasbaby

Last-click performance reporting is deeply embedded in your organization—and it’s holding your brand back. Join OptiMine, NP Digital & the Advertising Research Foundation (ARF) on Thursday, April 10 at 11AM CST for an insightful webinar where we’ll break down the risks of last-click measurement and show you a smarter way forward. Don’t let last-click limit your growth—register now and bring your questions for a live Q&A: https://lnkd.in/giyeetSZ #Webinar #ARFInsightStudio #MarketingMeasurement