OptimizeRx

DTC National Conference kicks off today, April 22–24! We’re excited to join the conversation with some of the industry's brightest minds and share insights on: 🔐 Protecting patient privacy while maintaining precision 🤖 The role of AI in adaptive audience segmentation Are you heading to DTC National? Cheryl Baumann, Tim Callahan, Louisa K. Johanesen, Tess Lacoss, Daniel Orozco, and John Schaetzle are ready to connect with YOU 👋

Oral, head, and neck cancer requires a different approach when it comes to pharma marketing. 🎗️ Early detection and patient education are critical—making it essential to reach the right audiences at the right time. Oral, Head and Neck Cancer Awareness Week, can serve as a reminder that AI advancements and data-driven segmentation, we can ensure patients get the information they need—without compromising their privacy. It's time to keep pushing boundaries and making a real impact.

Love streaming music on Spotify or Pandora? See what your favorite playlist has in common with today's direct-to-consumer pharma marketing — and why we've come a long way since homemade CDs and mixtapes. 💿Read the blog: https://bit.ly/3RSmmUr

🏀 At OptimizeRx, March Madness wasn’t just about brackets—it was about giving back. Shout out to our champs, Michael Rousselle and Kristen (Mignon) Pepe. 🏆 They’re splitting the earnings pot and generously paying it forward with donations to the Multiple Sclerosis Foundation and the American Kidney Fund. Even better? Our leadership team is matching their donations, because generosity is the real MVP. 🙌 Thanks to everyone who played, predicted, and probably cursed their bracket along the way!

When traditional media and demographic profiles fell short for a rare disease brand, our unique AI solutions helped them focus on the right audiences. The result? Remarkable growth and engagement. Read the case study: https://bit.ly/44dP0af

One week to go until the DTC National Conference (April 22-24)—get ready for impactful discussions on the future of DTC marketing: 🔐 Protecting patient privacy while maintaining precision 🤖 The role of AI in adaptive audience segmentation Cheryl Baumann, Tim Callahan, Louisa K. Johanesen, Tess Lacoss, Daniel Orozco, and John Schaetzle will join top innovators in the industry. Will you be there? Let's meet up! https://bit.ly/44oGJA5

You wouldn’t skip your pet’s vet visit—so why put off a checkup on your pharma marketing approach? See how we can help your campaigns ‘sit’ and ‘stay’ ahead of the competition. 📅 Book a meeting today—no begging required 🐶💡🐱🐔 https://bit.ly/4jqW0EX

Pharma marketing isn’t one-size-fits-all—and neither is IBS treatment. This Irritable Bowel Syndrome Awareness Month, join us in driving education, breaking the stigma, by helping providers and patients have more informed, collaborative care conversations through HCP + DTC marketing alignment. With 10–15% of the global population affected by IBS (International Foundation for Gastrointestinal Disorders), delivering the right information, to the right audience, at the right time is more important than ever. Let’s work together to improve patient outcomes and treatment journeys. 💡💜

Have you heard about adaptive audiences? They're unlike anything else in pharma DTC marketing. Our team explains what they are, why you should be excited, and how to get started. 🎥Watch the full video: https://bit.ly/4jf9rHK

Pharma marketers 🤝 Biotech leaders We’re ready to connect, collaborate, and push innovation forward. Join us at Fierce Pharma Engage, April 29 - May 1, 2025, in San Diego, California. Let’s turn big ideas into real impact at this invitation only-event. Not registered? Contact us today to request a FREE pass! https://bit.ly/4jioxMR