Omnicom Commerce

🎧 Now Live: The CPG View x Michael Lovegrove 🎧 What does it take to create truly connected brand experiences in today’s retail landscape? On the latest episode of CPG View, Michael Lovegrove, Chief Experience Officer at Omnicom Commerce, joins Don “eCommerce” Brett for a conversation that covers just that—and more.   The Future of Brand Experience: Retail Media, DTC, and Creative Strategy dives into the strategies, innovations, and team structures that bring brand-building and conversion-driving experiences to life.   Whether you’re a marketer, retailer, or agency partner, this episode is packed with actionable insights and fresh perspective.   🎙️ Listen now: https://lnkd.in/gApBXpZZ   #Commerce #RetailMedia #CustomerExperience #CreativeStrategy #DTC #CPG #CPGView #Leadership

We are thrilled to share the launch of our exciting new campaign, “Treat Me Like A Dog” for #TemptationsCats today on National Respect Your Cat Day. The campaign, based on custom research, aims to close what we’ve identified as the Treat Gap. It’s a fact that dogs are nearly 32% more likely to get treats than cats daily. Cats are hissed. So much so that they are willing to go to extremes – dressing up like dogs – just to get their fair share of treats. Check out “Treat Me Like a Dog” on www.temptationstreats.com and redeem your Free TEMPTATIONS™ Treats. Together, we’re on a mission to help close the Treat Gap and give cats the treats they deserve. 👏 Tracy-Locke

🚀 Coming Soon on The CPG View Podcast! 🚀 In this episode, we sit down with Michael Lovegrove, Chief Experience Officer at Omnicom Commerce, to explore the strategies and innovations shaping the future of brand engagement. 🏆 From managing alignment across diverse teams to the evolving role of retail media, Michael shares unique insights on how businesses can truly "surprise and delight" customers. He unpacks the power of creativity—not just as design, but as a problem-solving force across all aspects of business. 🎧 Whether you're a brand leader, agency executive, or just fascinated by the intersection of commerce and experience, this conversation offers a fresh perspective on how to win in today’s competitive landscape. 🔥 🗓 Tune in on March 28th! Listen on Apple, Spotify, Google, and more! 📲🔗 https://lnkd.in/gApBXpZZ #ecommerce #digital #omnichannel #strategy #leadership #retailecommerceclub #cpg #privateequity #playtowin #risingtides #cmo #cdo #ceo #cro #thecpgview 

🚀 Precision targeting just leveled up.   Flywheel just launched AMC Audiences for Sponsored Ads, enabling brands to activate custom audiences built from real Amazon Marketing Cloud signals. This unlocks more control, more intent, and more impact across your full-funnel campaigns.   Another example of how our network powers data-driven, high-performance commerce. #RetailMedia #Commerce #Flywheel #AMC

A new way to tea? Yes, please. 🍓✨   Haygarth is redefining the tea break with a sparkling launch for Twinings' latest innovation. From multi-sensory sampling to interactive video booths and fresh flower giveaways, this experiential activation is a masterclass in turning trial into love at first sip.   Bringing heritage and innovation together in one unforgettable moment—this is what shopper-first creativity looks like.   👏 Cheers to the Haygarth team and Twinings for making the everyday feel extraordinary.   👉 Read the full article here: http://bit.ly/3DT0cy2   #RetailExperience #BrandActivation #ExperientialMarketing #Commerce #Haygarth #Twinings

🚀 Coming Soon on The CPG View Podcast! 🚀 On this episode, we’re talking with Michael Lovegrove, Chief Experience Officer at Omnicom Commerce. 🏆 Michael unpacks the strategies and innovations that are transforming how brands connect with their audiences. From aligning creative and customer insights to leveraging retail media and DTC channels. 🎧 Whether you're looking to enhance brand engagement, stay ahead of industry shifts, or uncover the latest innovations driving customer loyalty, this conversation is packed with valuable insights you won’t want to miss. 🔥 🗓 Mark your calendars for March 28th. Catch us on Apple, Spotify, Google, and more! 📲🔗 https://lnkd.in/gApBXpZZ

Big things are happening in Northwest Arkansas!  We’re thrilled to announce the opening of our new Flywheel and Omnicom Commerce office in Rogers, AR—a milestone that strengthens our commitment to this dynamic region.   This expansion is more than just a new space—it’s about bringing our teams closer to our partners, retailers, and each other to drive even greater collaboration, innovation, and impact in commerce. With deep roots in NWA, we’re excited to continue building alongside Walmart, leading CPG brands, and the thriving commerce community here.   The future of brands and media is anchored in retail, and we’re here to help brands win across in-store, online, and everywhere in between.   #Flywheel #OmnicomCommerce #CommerceInnovation #RetailMedia #NWA #Walmart #Ecommerce #RetailExperience

Retailers are answering half of consumers' challenging questions, Jacquelyn Baker, chief executive of Omnicom Commerce, says in this interview at the #BeetRetreatPR. Special thanks to our friends at Cognitiv, Index Exchange and TransUnion for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/eUavq8yZ) and much more! #commercemedia #mediabuying #retailmedia 4 months away! 🌲 Join us at the Beet Retreat Berkshires: https://lnkd.in/ewhG-SSV 🏞️⛳🥾🧘🍽️

At Beet Retreat, Jacquelyn Baker joined Jill Cruz (Publicis Commerce), Lauren Griewski (Chase Media Solutions), and moderator George Musi (Night Market) for a conversation on how big ideas and creativity are shaping the future of retail media. Retail media is not just about placement—it’s about impact. Thanks to Beet.TV and Andy Plesser for bringing together such a great discussion! #RetailMedia #BeetRetreatPR #CommerceInnovation #Commerce

How do you turn passive browsers into active buyers? At the Commerce Media Brand Summit on March 10th, our EVP of Omnichannel Planning & Activation, Amy Vollet, will take the stage alongside Katelyn Nugent, Head of Integrated Marketing & Communications at Welch's, to unpack this very challenge. In their workshop, "Converting Browsers into Buyers with Offsite Advertising," they’ll dive into how brands can strategically leverage offsite advertising to expand reach, engage non-endemic audiences, and drive conversions. Expect insights on: ✅ Programmatic ad buying to optimize reach and efficiency ✅ Crafting compelling ad content tailored to diverse audiences  ✅ Measuring and refining offsite ad performance ✅ Personalized retargeting strategies using data-driven insights ✅ Seamless integration of offsite & onsite advertising for a cohesive omnichannel approach If you're attending the summit, don’t miss this conversation—it’s one you won’t want to just browse past. #CommerceMedia #RetailMedia #Omnichannel #Advertising #Marketing #MediaStrategy