Numerator

Numerator is combining with Kantar’s Worldpanel division to form a new global consumer data company! The new company, which will operate globally under the name Numerator, will provide verified first-party consumer data representing almost five billion consumers globally. Eric Belcher, currently CEO of Numerator, will lead the new combined organization, which will be headquartered in Chicago, Illinois, with 5,800 employees worldwide. Read the press release: https://bit.ly/40yIdW0 #Numerator #Kantar #KantarWorldpanel #Worldpanel #consumerinsights #consumerbehavior #consumerdata #Worldpanelbykantar Worldpanel by Kantar

Many consumers are turning to private label brands to save in the current economy. How is private label performing and what do verified buyers think of store-brand products? Numerator’s Private Label Trends Tracker shows: 📈 Launched in 2024, Walmart’s “Bettergoods” and Target’s “Dealworthy” brands are the fastest-growing private label brands of the past year, each increasing sales volume by +200%, followed by Be Pure (Dollar Tree, +86%), Buc-ee’s (Buc-ee’s, +60%), Bulleyes Playground (Target, +58%), Gentle Steps (Dollar General, +57%), and Choceur (Aldi, +51%). 🛒 Five Walmart brands had over 50% U.S. household penetration in the past year, including Great Value (86% purchased), Equate (74%), Mainstays (70%), Marketside (69%), and Freshness Guaranteed (68%). View the tracker: https://bit.ly/4c05tiJ #Numerator #consumerinsight #consumersurvey #privatelabel #storebrand

Numerator’s Limelight program is focused on recognizing employees who go above and beyond. Nominated by their peers, our Limelight winners model our guiding principles through their actions, words and behaviors in and out of the office. Congratulations to Nishit Shah: Clarify priorities. #numerator #lifeatnumerator #guidingprinciples

The Numerator team attended Expo West’s 42nd annual conference that was held March 3-7 in Anaheim, California. 📈 One of the largest conferences to highlight brands and retailers, Numerator identified several standout trends shaping the industry. 💧 Hydration Innovation: Beverage brands showcased a new wave of functional water enhancers, signaling a shift beyond basic performance messaging toward more targeted nutritional benefits. This surge in functional hydration drinks aligns with growing consumer demand for consumptive nutrition—particularly among younger households seeking food and beverages that provide more nutrients, as mentioned in Numerator Visions ‘25. Read more about the differentiated benefits that brands are delivering to their consumer base: https://bit.ly/41YONop #Numerator #ExpoWest2025 #NaturalProductsExpo #ExpoWest #protein #proteinpower #proteinsnacks #hydration #hydrationinnovation #betterforyou #betterforyoubeverages #consumerinsights #consumerbehavior #cpg

💲🍟 More Value with McValue 🍟💲 Numerator surveyed 400 verified McValue Menu customers to understand the performance of McDonald’s latest offering. Here’s what we learned from the January 2025 survey: 👍 91% of McValue Menu buyers said they are likely to buy off the menu again. 48% of McValue Menu buyers said the McValue Menu made them choose McDonald’s instead of going to a different restaurant. The restaurants that they would have visited instead were: 🍔 Burger King (18%) 🍗 Chick-fil-A (17%) 🍟 Wendy’s (14%) 🌮 Taco Bell (11%) 🍟 44% of McValue Menu buyers said they were going to go to McDonald’s anyway, and 8% said they were not planning to eat fast food at all but the McValue Menu caused them to go to McDonald’s. The top options that McValue Menu buyers would like to see on the menu are: 🍔 More burger options (44%) 🍗 More chicken sandwich options (35%) 🥚 More breakfast sandwich options (34%) 🐟 Filet-O-Fish (33%) 🍦 Sweets & treats (30%) Learn more: https://bit.ly/4iEyFQe #Numerator #McDonalds #McValue #McValueMenu #LSR #QSR #consumerinsights #consumersurvey #consumerbehavior

The Numerator team attended Expo West’s 42nd annual conference that was held March 3-7 in Anaheim, California. 📈 One of the largest conferences to highlight brands and retailers, Numerator identified several standout trends shaping the industry. 🥩 Protein’s Dominance in Snacking: High-protein snacks maintained a commanding presence at Expo West across categories, from cookies and crackers to meat snacks. As protein remains closely linked to fitness, satiety, and overall health, high-protein snack brands are doubling down on innovation to deliver protein options that fit into consumers’ everyday lives. According to a Numerator survey, 39% of U.S. consumers state that protein is a top macronutrient of focus for 2025. Read more about the differentiated benefits that brands are delivering to their consumer base: https://bit.ly/41YONop #Numerator #ExpoWest2025 #NaturalProductsExpo #ExpoWest #protein #proteinpower #proteinsnacks #hydration #hydrationinnovation #betterforyou #betterforyoubeverages #consumerinsights #consumerbehavior #cpg

Numerator is thrilled to announce the upcoming launch of our consumer rewards app, Receipt Hog, in Germany! Receipt Hog, a gamified mobile app that rewards consumers for sharing their purchase receipts, will officially launch in Germany in May 2025. Numerator will quickly scale the German Receipt Hog user base, with an expected 25,000 survey panelists by the second half of 2025. "Numerator’s expansion into Germany represents a significant milestone in our mission to redefine consumer intelligence on a global scale," said Eric Belcher, CEO, Numerator. Read more: https://bit.ly/4laETbX #Numerator #consumerinsights #consumersurvey #shoppingbehavior #WorldPanel #ReceiptHog

Today is a 🔋 Numerator Recharge Day! 🔋 On Recharge Days, our offices are closed to let our team members recharge in the way that works best for them. See you on Monday! Think Recharge Days sound amazing? Check out how we handle life here at Numerator: https://bit.ly/3EoQ4ZD #Numerator #LifeatNumerator #RechargeDay

💲🍟 McValue Menu - A Win for McDonald’s? 🍟💲 Numerator surveyed 400 verified McValue Menu customers to understand the performance of McDonald’s latest offering. Here’s what we learned from the January 2025 survey: McValue Menu buyers said their main reasons for purchasing were: 💲 The menu offered a low-priced deal (42%) 💲 The menu offered options at a variety of price points (28%) 🍔 They specifically wanted an item (or items) available on the McValue Menu (22%) 🧑 Compared to all McDonald’s shoppers, McValue Menu buyers were 30% more likely to be Black, 15% more likely to be low income, 15% more likely to have children, and 14% more likely to be Hispanic. 🍟 The majority of McValue Menu customers were already loyal McDonald’s guests prior to the launch of the McValue Menu–94% went to McDonald’s in the first half of 2024. Learn more: https://bit.ly/4iEyFQe #Numerator #McDonalds #McValue #McValueMenu #LSR #QSR #consumerinsights #consumersurvey #consumerbehavior

🎯 Target Circle Week - Will It Drive Consumers Back to the Retailer? 🎯 This week is Target Circle Week, and the retailer has been in the headlines recently as it rolls back its DEI initiatives. Will that continue to affect its profits and consumer base? Here’s what we know about the average Target customer: 🛒 In 2024, 78% of U.S. households shopped at Target at least once, and Target saw a 86% repeat rate for customers. 💲 The average Target shopper spent $1,087 at the retailer last year, making 23 purchases. 🧑 Compared to all U.S. shoppers, Target shoppers are more likely to be Gen Z and Millennials and are 15% more likely to be Asian and 11% more likely to be Hispanic. Learn more: https://bit.ly/4bUzbad #Numerator #Amazon #AmazonSpringSale #consumerinsights #consumerbehavior